At a Glance
- Tasks: Craft engaging copy for CRM campaigns that inspire and inform customers.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, diverse team, and opportunities for career growth.
- Other info: Be part of an inclusive team that values diversity and collaboration.
- Why this job: Your words will reach millions, simplifying complex financial concepts.
- Qualifications: Experience in B2B and B2C copywriting with a flair for clarity.
The predicted salary is between 45000 - 65000 £ per year.
Compensation: GBP 45000 - GBP 65000 - yearly
Company Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. Millions of people will read your words. We’re looking for a CRM copywriter to join our CRM team in London. You’ll be someone who puts our business and personal customers at the heart of everything they do — who is passionate about choosing the right combination of words to say, at the right time, through the right channel. Wise has over 16 million customers — and you’ll speak to giant swaths of them through our emails, push notifications and in-product messages.
Money can be complicated — especially the world of global transfers — and our customers trust us with theirs. With your jargon-free words, you’ll make the complicated sound simple. Giving them the comfort and confidence they need to make the best decisions. Your words will need to educate and empower, with an injection of Wise personality.
What you’ll be doing:
- You’ll be our go-to copywriter for our business customers, while supporting copy projects for personal customers too — writing copy for CRM campaigns that inform and inspire customers throughout their journey with Wise.
- Your responsibilities will include:
- Write clear and concise copy that gives customers everything they need to know when they transact with Wise
- Compose the messages that help guide customers along their Wise journey with ease
- Produce time-sensitive service communications
- Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform
- Help brainstorm ideas and angles for all of the above
- Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.
Qualifications
We’re looking for a creative, talented CRM writer with B2B and B2C experience who can explain — at times — complex concepts to people in clear, concise ways. Does that sound like you? Regardless of whether you have our ‘ideal’ qualifications and experience, which include:
- Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry
- A pragmatic approach to writing with a good understanding of design and UX
- Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action
- Clear writing samples that illustrate your craft for making sense of complex product terminology through friendly and clear copy
- Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And you’ll have a portfolio to show it.
- You’ve worked with designers, product marketers and managers before
- You have the resilience to handle requests from multiple teams
- Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
- Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
- The ability to deliver to tight deadlines under pressure
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
CRM Business Copywriter employer: Wise
Wise is an exceptional employer that prioritises the well-being and professional growth of its employees. With a dynamic work culture that fosters innovation and collaboration, team members are encouraged to develop their skills while contributing to meaningful resilience strategies on a global scale. Located in a vibrant city, Wise offers competitive benefits and unique opportunities for career advancement, making it an ideal place for those seeking a rewarding and impactful career.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Business Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Business Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
