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For Companies At a Glance
- Tasks: Lead a dynamic team to enhance B2B customer engagement and retention strategies.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Why this job: Make a real impact on how businesses manage their money worldwide.
- Qualifications: Proven leadership in CRM with a focus on B2B marketing.
- Other info: Diverse and inclusive team committed to empowering every member.
The predicted salary is between 68000 - 88000 £ per year.
Compensation: GBP 80,000 - GBP 110,000 - yearly
Company Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
Your Mission
You will hold the vision for how we communicate with businesses—from freelancers to large enterprises. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our business customers receive the right message, at the right time, through the right channel.
Leading the Team:
- You will manage, mentor, and inspire a team of 6 CRM professionals (including Managers and Specialists).
- You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
Define the B2B Strategy:
- Owning the end-to-end lifecycle strategy for business customers.
- You will build sophisticated, automated journeys that drive activation, cross-sell and retention.
Drive Commercial Impact:
- You will be responsible for key B2B CRM metrics—improving conversion rates, reducing churn, and increasing lifetime value (LTV).
- You will use data to prove the value of your team’s work.
Stakeholder Partnership:
- You will be the primary voice for Business CRM across the company.
- You will partner deeply with B2B Product Managers, Product Marketing, Regional Business Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.
Elevate our Tech & Data:
- Working with the Head of CRM, you will push the boundaries of our tech stack (Braze, Snowflake, etc.).
- You will champion the use of complex data models to solve B2B-specific challenges, such as targeting multi-user accounts and diverse industry segments.
Qualifications
- Experienced Leader: You have extensive experience in CRM or Lifecycle Marketing, with significant time spent leading and managing teams.
- B2B Expert: You understand the nuances of B2B marketing—longer decision cycles, multi-stakeholder accounts, and the balance between automated scale and personalised touch.
- Data-Driven: You are comfortable diving into data to find opportunities.
- Analytical rigour: You are comfortable in a dashboard.
- Hands-on experience: You have a proven track record of executing with excellence in autonomy.
- Technical Fluency: You have hands-on experience with enterprise CRM tools (preferably Braze).
- Collaborative Influencer: You can build relationships with senior stakeholders in Product and Engineering.
- Customer-Obsessed: You always put yourself in the customer’s shoes.
- Proficiency in SQL to self-serve data insights.
- Experience in a high-growth product-led, Fintech or SaaS environment.
- Experience working with localised campaigns across multiple regions/languages.
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Business CRM Lead employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business CRM Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to B2B CRM strategies. This will help you tailor your answers and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience in CRM and how it aligns with the role at Wise. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in the interviewer's mind. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Business CRM Lead role.
We think you need these skills to ace Business CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business CRM Lead. Highlight your experience in CRM and team management, and don’t forget to sprinkle in some B2B marketing expertise. We want to see how you can elevate our customer lifecycle strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your leadership style aligns with our mission at Wise. Show us that you understand the nuances of B2B marketing and how you can drive commercial impact.
Show Your Data Skills: Since we’re all about data-driven decisions, make sure to showcase your analytical skills in your application. Mention any experience you have with cohort analysis, A/B testing, or using CRM tools like Braze. We love candidates who can dive into data and extract actionable insights!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, it shows us you’re serious about joining our team at Wise!
How to prepare for a job interview at Wise
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM tools, especially Braze, as this role heavily relies on them. Brush up on your technical fluency and be ready to discuss data schemas and API triggers. This will show that you can bridge the gap between strategy and execution.
✨Showcase Your Leadership Style
Prepare to talk about your experience managing teams and how you foster a culture of experimentation and learning. Share specific examples of how you've mentored team members and driven engagement within your previous roles. This will highlight your ability to lead a high-performing team.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you’ve used data to drive decisions in past roles. Be ready to explain cohort analysis, A/B testing, and how you measure success. This will prove that you can extract insights and translate them into actionable strategies.
✨Understand B2B Nuances
Familiarise yourself with the complexities of B2B marketing, such as longer decision cycles and multi-stakeholder accounts. Prepare to discuss how you balance automated processes with personalised touches in your communications. This will show that you understand the unique challenges of the B2B landscape.
