At a Glance
- Tasks: Create and execute a unique ASO strategy for Wise's innovative app.
- Company: Join a fast-growing fintech company with a dynamic team.
- Benefits: Competitive salary, growth opportunities, and direct access to mobile engineers and designers.
- Other info: This role offers significant growth potential and the chance to build a new function.
- Why this job: Shape the future of ASO and see the impact of your work firsthand.
- Qualifications: Proven ASO experience, especially in high-growth apps, and familiarity with app store tools.
The predicted salary is between 62000 - 88000 € per year.
Compensation: GBP 62,000 - GBP 88,000 - yearly
Job responsibilities:
- Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings.
- Conduct deep‑dive research to identify high‑intent search terms that drive not just 'browsing,' but high‑value app adoption.
- Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download.
- Design and implement a content calendar for In‑App Events (iOS) and Promotional Content (Android) to drive re‑engagement and visibility.
- Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments.
- Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.
About you / Requirements:
- You have a proven track record of managing ASO for high‑growth apps, ideally in Fintech.
- You don’t just report on rankings; you understand the nuances of conversion loops and how ASO impacts the wider growth funnel.
- Experience using Custom Product Pages to improve download rate.
- You are deeply familiar with App Store Connect and Google Play Console, including their native testing tools.
- You can bridge the gap between 'what the algorithm wants' and 'what the user needs to see.'
- You have experience with writing high‑quality briefs for designers that balance 'cool looking' with 'high‑converting.'
- You are comfortable working autonomously in a fast‑paced environment and can manage stakeholders across marketing and product.
What Makes This Role Different:
- This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.
- Have access to mobile engineers, designers and analysts directly in the team, so you can be sure that your plan will be implemented and you can see results of your work.
- Build our ASO strategy from scratch.
- Have an opportunity for significant growth in the role, building out a new function from the ground up.
ASO Manager employer: Wise
Wise is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the ASO Manager role. With a focus on employee growth and collaboration, you will have direct access to mobile engineers, designers, and analysts, allowing you to implement your strategies effectively and witness the impact of your work. The opportunity to build the ASO function from the ground up in a fast-paced fintech environment makes Wise a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with ASO experts on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your ASO projects, including any A/B tests you've run or successful strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of App Store Connect and Google Play Console. Be ready to discuss how you've used these tools to drive app downloads and improve visibility.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and contributing to our ASO strategy.
We think you need these skills to ace ASO Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the ASO Manager role. Highlight your experience with ASO in high-growth apps, especially in Fintech, and show us how you can bridge the gap between algorithms and user needs.
Show Off Your Research Skills:We want to see your deep-dive research abilities! Include examples of how you've identified high-intent search terms and improved app adoption rates. This will demonstrate your understanding of what drives downloads.
Highlight Your A/B Testing Experience:Since this role involves continuous A/B experiments, share specific instances where you've audited listings and implemented changes that led to measurable improvements. We love seeing data-driven results!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Wise
✨Know Your ASO Inside Out
Make sure you brush up on your ASO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that led to high-value app adoption. This role is all about building and executing a comprehensive ASO roadmap, so show them you know what that entails!
✨Showcase Your Research Skills
Prepare to talk about how you've conducted deep-dive research to identify high-intent search terms. Bring examples of how your research has directly influenced app downloads or user engagement. They want to see that you can bridge the gap between algorithms and user needs.
✨Demonstrate Your A/B Testing Experience
Since this role involves auditing core listings and establishing a pipeline of A/B experiments, be ready to share your experiences with A/B testing. Discuss specific tests you've run, what you learned, and how you applied those insights to improve conversion rates.
✨Be Ready to Talk Metrics
This position requires a robust measurement framework, so come prepared to discuss how you've tracked experiments and quantified wins in previous roles. Highlight any tools or frameworks you've used, and be specific about the metrics that matter in ASO.
