At a Glance
- Tasks: Lead CRM analytics, driving customer engagement and retention through data analysis.
- Company: Join Wise, a leading fintech company with a focus on innovation.
- Benefits: Competitive salary, mentorship opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and mentor junior analysts for career growth.
- Why this job: Make a real impact in a high-growth tech industry while developing your leadership skills.
- Qualifications: 5+ years in marketing analytics, strong SQL skills, and experience in data-driven decision making.
The predicted salary is between 60000 - 80000 £ per year.
Job Description We are seeking an experienced marketing Senior Analytics Manager to lead our CRM analytics at Wise, supporting both Personal and Business customer segments.
As a senior member of the Marketing Analytics team, you will report to the Head of Marketing Analytics and be responsible for scaling our lifecycle marketing capabilities through rigorous data analysis and strategic leadership.
This high‑impact, cross‑functional role requires close collaboration with CRM, Product, Data Science, and Growth teams.
You will own the global measurement framework for CRM, ensure data integrity, and provide strategic guidance to prioritise high‑value initiatives.
The position also includes direct management and mentorship of two CRM analysts, building a centre of excellence for CRM analytics within the organization.
Key Responsibilities Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement, and retention.
Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision‑making.
Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and presenting strategic updates to Marketing leadership.
Contribute to the development and improvement of segmentation, statistical models, and analytical methodologies.
Support the evaluation of propositions and campaigns using rigorous statistical practices.
Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.
Required Qualifications 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems.
Proven track record of influencing business strategy and driving measurable outcomes through data‑driven insights.
Comprehensive technical skillset spanning insight generation, data modelling (dbt), reporting, and statistical testing methodologies (e. g., A/B testing, incrementality).
Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e. g., Snowflake).
Experience with a programming language such as Python or R for data analysis.
Strong understanding of personalisation techniques and promotion frameworks.
Preferred Qualifications Professional experience in fintech, e‑commerce, or a comparable high‑growth technology industry.
Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives. #J-18808-Ljbffr
