At a Glance
- Tasks: Lead product marketing strategies and shape market positioning for Wise Platform.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, stock options, flexible work, and wellness benefits.
- Other info: Diverse and inclusive team culture with global collaboration opportunities.
- Why this job: Make a real impact in the fintech space and grow your career.
- Qualifications: 8-10 years in product marketing with B2B SaaS experience.
The predicted salary is between 75600 - 92400 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer .
Job Description
We are seeking a strategic, execution-oriented Product Marketing Lead to shape our market positioning, drive public product narratives, and lead our external content strategy for Wise Platform.
You will bridge the gap between what we build and how the market perceives it.
You will define our messaging architecture, go-to-market (GTM) frameworks, and top-level content strategy from the ground up, working alongside a dedicated Content Marketing Manager to support campaign execution.
(Note: Internal sales enablement, sales training, rep battlecards, and pitch decks are managed by a dedicated internal team.
Your focus is 100% external-facing market impact, customer acquisition, category positioning, and pipeline generation.)
Your mission
- Work with our Sales Enablement team to define and refine our value propositions, Ideal Customer Profiles (ICPs), and buyer personas across the Wise Platform product suite.
- Convert complex cross-border payment developments and internal technical frameworks into commercial, solution-led messaging and actionable guides.
- Establish a scalable product marketing engine and multi-channel launch playbook to systematically roll out new platform features, category announcements, and modules.
- Develop quarterly full-funnel content strategies, author flagship anchor assets (e. g., benchmark reports and product vision whitepapers), and provide editorial leadership for the Content Marketing Manager.
- Craft campaign messaging briefs for paid media, email nurture streams, and field events, while managing public customer proof points and analyst relations.
This role will give you the opportunity to
- Build our external product marketing engine from the ground up with direct, high-visibility impact.
- Start in a hands-on strategic hybrid role with the opportunity to grow a team of specialists as Wise Platform expands.
- Shape how banks, fintechs, and global enterprises adopt embedded cross-border payments across international markets.
- Partner closely with Product Management, Sales, Demand Generation, PR, and internal Sales Enablement teams.
- Work directly with our regional teams in London, Austin, and Singapore, and connect with prospective enterprise partners globally.
Qualifications
A bit about you
- 8-10+ years of experience in product marketing, content marketing, or a hybrid GTM role within B2B Saa S, with deep domain experience in Fintech or payments.
- Background in a fast-paced startup, scale-up, or early-stage environment (Series A to Series C) building GTM frameworks and positioning from zero.
- Proven ability to construct messaging architectures, value propositions, and ICP definitions from scratch for complex B2B/enterprise buyers.
- Expert at connecting top-of-funnel thought leadership directly to bottom-of-funnel evaluation assets that drive buyer interest and pipeline.
- Proficiency in navigating CRM tools
- Ability to operate at a high strategic level while staying hands-on with tactical execution in a lean environment.
- Exceptional stakeholder management skills across product management, commercial teams, and senior regional/global leadership.
Nice to have
- Direct experience in cross-border payments (FX, transaction banking, embedded finance).
- Prior experience marketing software solutions directly to banks or financial institutions.
- Experience managing analyst relations and category briefings.
- Additional Information
What we offer
- Competitive salary and stock options package.
- Flexible working policies and \"Me Days\" / \"Mission Days\".
- Sabbatical leave after 4 years of service.
- Comprehensive health and wellness benefits.
For everyone, everywhere.
We're people building money without borders — without judgement or prejudice, too.
We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise. Jobs.
Keep up to date with life at Wise by following us on Linked In and Instagram.
#J-18808-Ljbffr
Product Marketing Lead employer: Wise group
Wise is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to lead a talented team while developing your skills in a dynamic environment. The company offers competitive benefits and a commitment to work-life balance, making it a rewarding place for those looking to make a meaningful impact in the KYC verification space.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
