Salesforce & GTM Systems Specialist

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

Wise Business has historically grown through self‑serve and product‑led channels. We’re now building a dedicated velocity sales team to help larger businesses discover, adopt, and fully activate on Wise for their international payment and banking needs. We’re looking for an experienced Salesforce & GTM Systems Specialist, who is passionate about the Wise mission – money without borders – to join our GTM Systems team. This is a key role in driving performance by collaborating with commercial leadership, revenue operations, analytics, marketing and other cross‑function teams to ensure the execution of our Go‑To‑Market strategies. This will be a high impact and visibility role. The role is based in our London office, but you will also work closely with the global Wise Business Sales teams.

A bit about the role:

• Own the Wise Business area within the GTM Systems team - Contribute to scaling, supporting growth and driving success of the function through enablement of tooling and processes that you will build.
• Design, build and maintain Salesforce solutions, from complex flows to custom objects and third‑party integrations.
• Design, build and iterate from the ground up towards a world class sales process - that streamlines Lead Intake, Scoring, Routing and Qualification utilising Salesforce and GTM Systems.
• Work cross functionally with key stakeholders across Sales, RevOps, Sales Enablement, Marketing and Analytics to identify key pain points and initiatives. Refining these into a prioritisation to focus on delivering what will bring the most impact.
• Lead complex cross‑functional initiatives end to end, from technical scoping through build, deployment and rollout.
• Proactively identify areas of opportunity to improve our processes, whether using Salesforce solutions and features, leveraging our existing GTM Systems or looking for new vendors we should partner with.
• Contribute internally to team planning, strategy and team processes to accelerate our own capabilities.

A bit about you:

• You have strong experience with GTM Systems: 5+ years working across GTM Systems in a high growth and high velocity deal environment.
• You have a lot of hands‑on Salesforce experience: 8+ years of Salesforce experience - Expertise beyond administration.
• You've led complex cross‑functional builds end to end, from scoping through build.
• You have demonstrable experience in data modelling, building complex flows in flow builder, Salesforce integration with internal/third party systems.
• Certifications are preferable, but we’re looking for hands‑on experience within a business.
• You enjoy problem solving - By nature you are a problem solver - you don’t need to know the answer to every question, but can be presented with a business issue and take this away to formulate a scalable solutions to solve it.
• You are technically minded - Working with technology, systems, tools is something that gives you energy. You stay up to date naturally on latest developments in tech across Salesforce, AI and related technologies.
• High Growth environment - You have previously worked in a high growth environment (startup and/or scaleup) in a build phase and are comfortable with ambiguity.
• You have experience working across multi systems - You have experience working across the whole GTM stack to build seamless, integrated data surfacing processes.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.