At a Glance
- Tasks: Lead ASO strategy to boost app downloads and user engagement.
- Company: Join a diverse and innovative fintech company focused on global growth.
- Benefits: Competitive salary, inclusive culture, and opportunities for career advancement.
- Other info: Collaborate with engineers and designers to implement your strategies effectively.
- Why this job: Shape the future of ASO in a fast-paced environment with direct impact.
- Qualifications: Proven ASO experience, strong analytical skills, and creativity in content creation.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a data-driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content.
Responsibilities
- Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings.
- Conduct deep-dive research to identify high-intent search terms that drive not just 'browsing,' but high-value app adoption.
- Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download.
- Design and implement a content calendar for In-App Events (iOS) and Promotional Content (Android) to drive re-engagement and visibility.
- Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments.
- Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.
About you / requirements
- You have a proven track record of managing ASO for high-growth apps, ideally in Fintech.
- You don’t just report on rankings; you understand the nuances of conversion loops and how ASO impacts the wider growth funnel.
- Experience using Custom Product Pages to improve download rate.
- You are deeply familiar with App Store Connect and Google Play Console, including their native testing tools.
- You can bridge the gap between 'what the algorithm wants' and 'what the user needs to see.'
- You have experience with writing high-quality briefs for designers that balance 'cool looking' with 'high-converting.'
- You are comfortable working autonomously in a fast-paced environment and can manage stakeholders across marketing and product.
What makes this role different
- This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.
- You will have access to mobile engineers, designers and analysts directly in the team, so you can be sure that your plan will be implemented and you can see results of your work.
- You will build our ASO strategy from scratch.
- You will have an opportunity for significant growth in the role, building out a new function from the ground up.
Additional Information
For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wise employee feels respected, empowered to contribute towards our mission and able to progress in their careers.
ASO Manager employer: Wise Australia Investments
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and every team member's contributions are valued. As an ASO Manager, you will have the unique opportunity to shape our global ASO strategy from the ground up, working alongside talented mobile engineers and designers in a fast-paced environment that encourages personal and professional growth. With a commitment to diversity and empowerment, Wise ensures that all employees feel respected and supported in their career progression.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Wise. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your ASO successes. When you get the chance to chat with hiring managers, let your results do the talking.
✨Tip Number 3
Be ready to discuss your strategies! During interviews, be prepared to dive deep into your ASO approach. They’ll want to know how you think and what innovative ideas you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Wise team.
We think you need these skills to ace ASO Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your ASO experience, especially in high-growth apps. We want to see how your skills align with our goals at StudySmarter!
Showcase Your Data Skills:Since we're all about data-driven decisions, include examples of how you've used analytics to improve app performance. We love seeing numbers that back up your achievements!
Be Creative with Your Content:When writing your application, think about how you can demonstrate your ability to create engaging content. Share any past experiences where your content strategy led to increased downloads or user engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Wise Australia Investments
✨Know Your ASO Inside Out
Before the interview, make sure you’re well-versed in the latest ASO trends and strategies. Brush up on your knowledge of App Store Connect and Google Play Console, as well as how to leverage Custom Product Pages effectively. Being able to discuss specific examples from your past experience will show that you’re not just familiar with the concepts but have successfully implemented them.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss how you've used analytics to inform your ASO strategies. Bring examples of how you’ve conducted deep-dive research to identify high-intent search terms and how those insights led to tangible results. This will demonstrate your ability to bridge the gap between data and actionable strategies.
✨Prepare for A/B Testing Discussions
A big part of the role involves running A/B tests on visuals, copy, and metadata. Be ready to talk about your experience with A/B testing and how you’ve established a continuous pipeline of experiments. Discuss any specific metrics you tracked and how you measured success, as this will highlight your analytical mindset.
✨Align with Their Vision
Research Wise’s mission and values, and think about how your personal values align with theirs. Be ready to discuss how you can contribute to building their ASO strategy from scratch and how you envision collaborating with mobile engineers, designers, and analysts. Showing that you understand their unique position and are excited about the opportunity will set you apart.
