At a Glance
- Tasks: Own and execute impactful email marketing strategies using Salesforce Marketing Cloud.
- Company: Join WisdomTree, a global financial innovator with a collaborative culture.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Shape the future of digital client engagement across Europe with innovative marketing automation.
- Qualifications: 3-5 years of email marketing experience and strong SFMC skills required.
The predicted salary is between 45000 - 55000 £ per year.
WisdomTree is seeking a proactive and results-driven Email Marketing & Salesforce Marketing Cloud Specialist to join our Digital Marketing team in London. Reporting to the Head of Digital and Campaigns Marketing, you will own the strategy, execution, and optimisation of B2B and B2C email marketing initiatives across the European region. You will be responsible for delivering high-impact, data-driven email campaigns and automated customer journeys using Salesforce Marketing Cloud (SFMC). This includes lifecycle communications, campaign execution, performance optimisation, and cross-functional campaign planning. This role will play a key part in scaling WisdomTree's digital client engagement across Europe, driving measurable growth through best-in-class marketing automation. The ideal candidate brings deep hands-on SFMC expertise, a strong understanding of email performance and deliverability best practices, and a highly analytical, test-and-learn mindset. You will have the opportunity to shape and scale marketing automation capabilities across a growing European business.
Key Responsibilities
- Own and execute email marketing strategy.
- Lead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives.
- Develop lifecycle and automation strategies.
- Design and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications.
- Leverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance.
- Develop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio.
- Drive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance.
- Analyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements.
- Own and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery.
Key Accountabilities and Scope
- Own the end-to-end execution of all email campaigns and automated communications within Salesforce Marketing Cloud, from build through to deployment and optimisation.
- Build and maintain scalable automation workflows, nurture journeys, and triggered communications to support lifecycle marketing initiatives.
- Serve as the subject matter expert and hands-on owner of Salesforce Marketing Cloud, including: Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder.
- Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution.
- Use audience, behavioural, and campaign data to identify opportunities, test hypotheses, and drive continuous performance improvements.
- Identify and implement automation and workflow efficiencies to improve scalability and streamline campaign execution.
- Collaborate with cross-functional teams to align on campaign priorities, share insights, and promote best practices across SFMC usage.
Skills and Qualifications
- 3–5+ years of hands-on email marketing experience, ideally within financial services environment.
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC).
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
- Proven experience building and optimising automated email journeys and lifecycle campaigns.
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies.
- Experience with A/B testing and data-driven optimisation methodologies.
- Solid knowledge of email deliverability best practices and performance metrics.
- Strong analytical and problem-solving skills with the ability to translate data into action.
- Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication skills and ability to work cross-functionally.
About Us:
WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree ConnectTM, blockchain-native digital wallet, WisdomTree Prime*, and have expanded into private markets through the acquisition of Ceres Partners' U.S. farmland platform.
Work Smart:
Headquartered in New York City, WisdomTree embraces a "Work Smart" philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best-structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team. We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.
Email Marketing & Salesforce Marketing Cloud Specialist in London employer: WisdomTree
WisdomTree is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong commitment to employee growth, we offer opportunities for professional development and innovation within the fast-paced financial services sector. Our 'Work Smart' philosophy allows for flexible working arrangements, empowering you to optimise your productivity while contributing to impactful marketing initiatives across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing & Salesforce Marketing Cloud Specialist in London
✨Tip Number 1
Get to know the company inside out! Research WisdomTree's values, products, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to email marketing and Salesforce Marketing Cloud. Think about your past experiences and how they align with the role. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest can leave a lasting impression. Plus, it shows you're proactive, just like the role requires!
We think you need these skills to ace Email Marketing & Salesforce Marketing Cloud Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email Marketing & Salesforce Marketing Cloud Specialist role. Highlight your hands-on experience with SFMC and any relevant campaigns you've executed. We want to see how your skills align with our needs!
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, don’t forget to mention your analytical prowess. Share examples of how you've used data to optimise email campaigns or improve performance metrics. We love a good success story backed by numbers!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate clarity and brevity!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at WisdomTree
✨Know Your SFMC Inside Out
Make sure you brush up on your Salesforce Marketing Cloud skills. Be ready to discuss your hands-on experience with Journey Builder, Automation Studio, and Email Studio. Prepare examples of how you've used these tools to create successful email campaigns and automated journeys.
✨Showcase Your Analytical Skills
WisdomTree values a data-driven approach, so come prepared to talk about how you've used analytics to optimise email performance. Bring specific examples of A/B tests you've conducted and the insights gained from them. This will demonstrate your ability to translate data into actionable improvements.
✨Demonstrate Your Campaign Management Experience
Be ready to discuss your experience managing multiple campaigns simultaneously. Highlight your organisational skills and how you've collaborated with cross-functional teams to ensure effective campaign delivery. This will show that you can handle the fast-paced environment at WisdomTree.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in email marketing. Think about scenarios involving audience segmentation, personalisation, or lifecycle communications. Practising your responses will help you articulate your thought process and problem-solving abilities during the interview.
