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- Tasks: Lead email marketing strategies and create impactful campaigns using Salesforce Marketing Cloud.
- Company: Join WisdomTree, a global financial innovator with a collaborative culture.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Be part of a team that values innovation and supports your career development.
- Why this job: Shape the future of digital marketing in a dynamic financial services environment.
- Qualifications: 3-5 years of email marketing experience and strong SFMC skills required.
The predicted salary is between 45000 - 60000 £ per year.
WisdomTree is seeking a proactive and results-driven Email Marketing & Salesforce Marketing Cloud Specialist to join our Digital Marketing team in London. Reporting to the Head of Digital and Campaigns Marketing, you will own the strategy, execution, and optimisation of B2B and B2C email marketing initiatives across the European region. You will be responsible for delivering high-impact, data-driven email campaigns and automated customer journeys using Salesforce Marketing Cloud (SFMC). This includes lifecycle communications, campaign execution, performance optimisation, and cross-functional campaign planning. This role will play a key part in scaling WisdomTree’s digital client engagement across Europe, driving measurable growth through best-in-class marketing automation.
The ideal candidate brings deep hands-on SFMC expertise, a strong understanding of email performance and deliverability best practices, and a highly analytical, test-and-learn mindset. You will have the opportunity to shape and scale marketing automation capabilities across a growing European business.
Key Responsibilities- Own and execute email marketing strategy.
- Lead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives.
- Develop lifecycle and automation strategies.
- Design and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications.
- Leverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance.
- Develop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio.
- Drive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance.
- Analyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements.
- Own and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery.
- Own the end-to-end execution of all email campaigns and automated communications within Salesforce Marketing Cloud, from build through to deployment and optimisation.
- Build and maintain scalable automation workflows, nurture journeys, and triggered communications to support lifecycle marketing initiatives.
- Serve as the subject matter expert and hands-on owner of Salesforce Marketing Cloud, including: Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder.
- Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution.
- Use audience, behavioural, and campaign data to identify opportunities, test hypotheses, and drive continuous performance improvements.
- Identify and implement automation and workflow efficiencies to improve scalability and streamline campaign execution.
- Collaborate with cross-functional teams to align on campaign priorities, share insights, and promote best practices across SFMC usage.
- 3–5+ years of hands-on email marketing experience, ideally within financial services environment.
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC).
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
- Proven experience building and optimising automated email journeys and lifecycle campaigns.
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies.
- Experience with A/B testing and data-driven optimisation methodologies.
- Solid knowledge of email deliverability best practices and performance metrics.
- Strong analytical and problem-solving skills with the ability to translate data into action.
- Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication skills and ability to work cross-functionally.
Email Marketing & Salesforce Marketing Cloud Specialist employer: WisdomTree
Contact Detail:
WisdomTree Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & Salesforce Marketing Cloud Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing campaigns and SFMC projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing and Salesforce Marketing Cloud. Be ready to discuss your past experiences and how you've driven results through data-driven strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at WisdomTree.
We think you need these skills to ace Email Marketing & Salesforce Marketing Cloud Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud and email marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, include examples of how you've used analytics to optimise email campaigns in the past. We love a good story about how you turned insights into action!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. No one likes wading through fluff!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at WisdomTree
✨Know Your SFMC Inside Out
Make sure you brush up on your Salesforce Marketing Cloud skills before the interview. Be ready to discuss your hands-on experience with Journey Builder, Automation Studio, and Email Studio. Prepare examples of how you've used these tools to create successful email campaigns and automated journeys.
✨Showcase Your Analytical Skills
WisdomTree is looking for someone who can analyse campaign performance and translate data into actionable insights. Come prepared with specific examples of how you've used data to optimise email marketing strategies, including A/B testing results and improvements in engagement rates.
✨Demonstrate Your Strategic Thinking
Think about how you would approach developing lifecycle and automation strategies for their email marketing initiatives. Be ready to share your ideas on audience segmentation and personalisation, and how these strategies can drive measurable growth for WisdomTree.
✨Be Ready to Collaborate
Since this role involves working closely with cross-functional teams, be prepared to discuss your experience in collaborating with marketing, sales, and product teams. Highlight any successful campaigns where teamwork played a key role in achieving objectives.