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- Tasks: Lead and optimise email marketing campaigns using Salesforce Marketing Cloud to drive engagement.
- Company: Join WisdomTree, a global financial innovator with a focus on collaboration and innovation.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team culture with a commitment to excellence and innovation.
- Why this job: Make an impact in digital marketing while shaping client engagement across Europe.
- Qualifications: 3-5 years of email marketing experience and strong Salesforce Marketing Cloud skills.
The predicted salary is between 45000 - 55000 £ per year.
WisdomTree is seeking a proactive and results-driven Email Marketing & Salesforce Marketing Cloud Specialist to join our Digital Marketing team in London. Reporting to the Head of Digital and Campaigns Marketing, you will own the strategy, execution, and optimisation of B2B and B2C email marketing initiatives across the European region. You will be responsible for delivering high-impact, data-driven email campaigns and automated customer journeys using Salesforce Marketing Cloud (SFMC). This includes lifecycle communications, campaign execution, performance optimisation, and cross-functional campaign planning. This role will play a key part in scaling WisdomTree’s digital client engagement across Europe, driving measurable growth through best-in-class marketing automation.
The ideal candidate brings deep hands-on SFMC expertise, a strong understanding of email performance and deliverability best practices, and a highly analytical, test-and-learn mindset. You will have the opportunity to shape and scale marketing automation capabilities across a growing European business.
Key Responsibilities- Own and execute email marketing strategy
- Lead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives.
- Develop lifecycle and automation strategies
- Design and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications.
- Audience segmentation and personalisation
- Leverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance.
- Build and optimise campaigns and journeys
- Develop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio.
- Testing and performance optimisation
- Drive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance.
- Performance reporting and insights
- Analyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements.
- Cross-functional campaign planning
- Own and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery.
- Own the end-to-end execution of all email campaigns and automated communications within Salesforce Marketing Cloud, from build through to deployment and optimisation.
- Build and maintain scalable automation workflows, nurture journeys, and triggered communications to support lifecycle marketing initiatives.
- Serve as the subject matter expert and hands-on owner of Salesforce Marketing Cloud, including:
- Journey Builder
- Automation Studio
- Email Studio
- Content Builder
- Contact Builder
- 3–5+ years of hands-on email marketing experience, ideally within financial services environment
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC)
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
- Proven experience building and optimising automated email journeys and lifecycle campaigns
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies
- Experience with A/B testing and data-driven optimisation methodologies
- Solid knowledge of email deliverability best practices and performance metrics
- Strong analytical and problem-solving skills with the ability to translate data into action
- Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously
- Strong communication skills and ability to work cross-functionally
Email Marketing & Salesforce Marketing Cloud Specialist in London employer: Wisdomtree UK
Contact Detail:
Wisdomtree UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & Salesforce Marketing Cloud Specialist in London
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those at WisdomTree. LinkedIn is a goldmine for this. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of email campaigns or SFMC projects, make sure to highlight them. A visual representation of your work can really impress and set you apart from the crowd.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research WisdomTree’s recent marketing initiatives and be ready to discuss how you can contribute to their goals. Tailor your answers to show you understand their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the WisdomTree team.
We think you need these skills to ace Email Marketing & Salesforce Marketing Cloud Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with email marketing and Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, include examples of how you've used analytics to optimise email campaigns in the past. We love a good success story backed by numbers, so let us know how you’ve improved performance!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the team!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at Wisdomtree UK
✨Know Your SFMC Inside Out
Make sure you brush up on your Salesforce Marketing Cloud skills before the interview. Be ready to discuss your hands-on experience with Journey Builder, Automation Studio, and Email Studio. Prepare examples of how you've used these tools to create successful email campaigns and automated journeys.
✨Showcase Your Analytical Skills
WisdomTree values a data-driven approach, so come prepared to talk about how you've used analytics to optimise email performance. Bring specific examples of A/B tests you've conducted and the insights you've gained from campaign performance metrics like open rates and conversions.
✨Demonstrate Your Strategic Thinking
Think about how you would approach developing an email marketing strategy for WisdomTree. Be ready to discuss your ideas on audience segmentation, personalisation, and lifecycle marketing. Show them that you can align your strategies with broader marketing objectives.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you've managed to align different stakeholders on campaign priorities and best practices.