At a Glance
- Tasks: Lead and optimise multi-channel marketing campaigns across Europe for B2B and B2C audiences.
- Company: Join WisdomTree, a global financial innovator with a focus on transparency and access.
- Benefits: Flexible working environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and employee empowerment.
- Why this job: Make an impact in the financial sector while developing your marketing skills.
- Qualifications: 5+ years in marketing, preferably in financial services, with strong campaign management experience.
The predicted salary is between 36000 - 44000 £ per year.
Wisdom Tree is seeking an experienced, commercially minded and highly organised
Campaigns Manager to join our European Marketing team in London.
Reporting to the Head of Digital and Campaigns Marketing, you will lead the planning, coordination and optimisation of integrated, multi-channel B2B and B2C marketing campaigns across Europe, targeting professional and retail investor audiences and translating commercial priorities into clear, measurable programmes that engage clients and support business growth.
Working closely with regional sales teams and the marketing team across Content, Digital, Paid Activation, Social Events and Design, you will act as the central campaign lead defining audiences, messaging, channel mix, content requirements, timelines and KPIs, and driving campaigns from planning to successful execution.
You will also have the opportunity to lead, coach and develop a motivated and ambitious direct report, supporting their growth while building a high-performing campaign function.
This is a hands-on role requiring strong experience developing and delivering integrated campaigns, alongside exceptional campaign planning, project management and stakeholder management skills.
The successful candidate will combine strategic thinking with strong execution, commercial awareness and a focus on lead generation and continually improving campaign effectiveness.
Financial services experience is required, with experience in asset or investment management strongly preferred.
Knowledge of ETFs/ETPs and the European investment landscape would be a significant advantage.
Key Responsibilities
- Own the end-to-end planning and delivery of integrated campaigns, from initial brief and audience definition through activation, optimisation and post-campaign review.
- Develop clear campaign plans covering objectives, target audiences, messaging, channels, content requirements, timelines, responsibilities, KPIs and lead-management requirements.
- Partner closely with Sales to ensure campaigns are aligned with commercial priorities and appropriate lead follow-up; feedback loops and measurements are in place.
- Work with Content to translate investment themes, market insights and product priorities into relevant, compliant and compelling campaign propositions.
- Coordinate activation across digital, email, paid media, social, content, events and other channels to deliver an integrated and well-sequenced client experience.
- Own paid media planning, including briefing, audience strategy, channel selection, performance review and optimisation, with a hands-on approach suited to an in-house or partially in-house operating model.
- Monitor performance against agreed KPIs, including engagement, conversion, lead generation and pipeline contribution, and translate insights into practical improvements.
- Manage multiple concurrent campaigns, proactively prioritising activity and managing deadlines, dependencies, stakeholders and delivery risks.
- Ensure campaign activity meets relevant regulatory, compliance and brand requirements across European markets.
- Lead post-campaign reviews and embed insights and learnings into future campaign planning.
Skills and Qualifications
- 5+ years’ relevant marketing experience, with strong hands-on experience planning and delivering integrated, multi-channel B2B and B2C campaigns from strategy through execution and optimisation.
- Financial services experience is required.
Experience in asset or investment management is strongly preferred, with knowledge of ETFs/ETPs a significant advantage.
- Strong understanding of financial markets, investment products and investor audiences, with the ability to translate complex investment themes into effective marketing campaigns.
- Exceptional campaign planning, project management, prioritisation and organisational skills, with the ability to manage multiple campaigns, stakeholders and competing deadlines simultaneously.
- Demonstrable experience partnering with Sales and translating commercial objectives into measurable marketing activity.
- Strong understanding of lead generation, client journeys, conversion and pipeline contribution.
- Strong understanding of digitally focused, multi-channel marketing, including CRM/email, paid media, social, content and events, with the ability to use campaign and audience data to inform targeting, optimise performance and improve commercial outcomes.
- Experience working within an in-house or partially in-house marketing model, with the ability to take direct ownership of campaign planning and execution, while working effectively with external partners where required.
- Strong analytical skills and experience using campaign performance data to identify insights and improve results.
- Excellent communication and stakeholder-management skills, with the confidence to influence and coordinate colleagues across functions and seniority levels.
- Previous people-management experience, with the ability to coach, provide guidance and feedback, delegate effectively and support the performance and professional development of a direct report.
- Proactive, collaborative and solution-oriented, with strong attention to detail and a hands-on approach to execution.
- Experience working within a regulated marketing environment and familiarity with financial promotions would be advantageous.
About Us
Wisdom Tree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products.
Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses.
Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience.
Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, Wisdom Tree Connect™, blockchain-native digital wallet, Wisdom Tree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.
S. farmland platform.
Work Smart
Headquartered in New York City, Wisdom Tree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness.
Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values
Wisdom Tree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance.
Wisdom Tree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
Campaign Marketing Manager in London employer: Wisdomtree UK
WisdomTree is an exceptional employer that fosters a collaborative and empowering work environment, particularly in our vibrant Soho office in London. With a commitment to employee growth and a flexible 'Work Smart' philosophy, we provide opportunities for professional development while supporting a diverse team of innovators dedicated to transforming the financial landscape. Join us to be part of a forward-thinking company that values transparency, accountability, and excellence in everything we do.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wisdomtree UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wisdomtree UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wisdomtree UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wisdomtree UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wisdomtree UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wisdomtree UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wisdomtree UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wisdomtree UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wisdomtree UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wisdomtree UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
