Job Title: Social Media and Marketing Lead
Reporting to: Product Development Manager
Location: Global
Employment Type: Full-time
About us:
Wisden is one of the most iconic names and respected voices in world cricket, connecting with millions of cricket fans around the world. Through written articles on Wisden.com , a range of shows and other multimedia content, Wisden reaches cricket lovers of all types while upholding its values of authority, accuracy, independence, inclusivity and innovation.
Role overview:
Overseeing strategy and delivery of Wisden’s social media and marketing content, managing the social media and marketing team to ensure presence across platforms (Instagram, X, YouTube, Facebook, LinkedIn, TikTok, newsletters and other channels) is reflective of the Wisden brand.
This role requires a deep understanding of audience engagement strategies and excellent attention to detail.
Key responsibilities:
- Develop platform-specific social media strategies aligned with Wisden’s editorial, commercial and brand goals, ensuring a global focus across channels.
- Oversee the social team in their creation, scheduling, and publication of engaging cricket content across all platforms, including live match coverage.
- Sub copy and ensure approval processes for posting are air-tight, so that Wisden’s social content is error-free and of the highest quality.
- Liaise with product leads and marketing executive to promote Wisden’s wider digital content
- Monitor analytics and prepare regular performance reports with actionable insights.
- Manage community engagement — responding to and approving responses to comments and DMs.
- Ensure delivery of sponsored and commercial campaigns.
- Stay updated with platform algorithm changes, features, and best practices.
- Manage staffing calendar for social team to ensure timely coverage of major events, matches, and Wisden product releases.
Required:
- Minimum of three years of experience in marketing
- Deep passion and understanding of cricket
- Exemplary writing and sub-editing skills
- Experience using social media scheduling and analytics tools (Buffer, Hootsuite, Sprout, Meta Business Suite, etc).
- Experience producing sport social media content
- Familiarity with design tools (Canva, Photoshop) and video editing apps (Adobe etc.).
- Ability to work flexible hours, including nights, weekends, and during major tournaments.
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Contact Details:
Wisden (Cricket Properties Ltd) Recruitment Team
