At a Glance
- Tasks: Lead marketing strategy and initiatives to drive growth and brand awareness.
- Company: Join Comms365, a dynamic tech company transforming business connectivity.
- Benefits: Enjoy hybrid working, competitive salary, and a supportive team culture.
- Other info: Be part of a diverse team committed to inclusion and collaboration.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: Proven marketing leadership experience and a passion for driving results.
The predicted salary is between 50000 - 65000 £ per year.
About Comms365
Comms365, part of Wireless Logic Group, is a UK-based provider of resilient, always-on business Internet connectivity, delivering 4G/5G, fixed-line, bonded Internet, SD-WAN, and network security solutions to organisations that can't afford downtime. Founded in 2008, the company owns and manages its own Cisco-based core network and counts clients like Moonpig, BT, and The Entertainer among its customers.
Overview:
The Head of Marketing will play a leading role in the growth of Comms365. The primary objective is to work alongside the Senior Leadership Team to align marketing initiatives with business goals, build the go-to-market strategy, generate demand, and deliver the required volume of leads to support the sales targets and revenue growth plan. This role oversees all marketing functions, along with external agency support, and collaborates closely with sales, product, channel partners and suppliers.
The job will involve deploying a variety of tried and trusted, as well as innovative techniques, across both our direct and indirect channels to market, enhancing brand awareness and building a predictable sustainable pipeline of sales opportunities, from both outbound and inbound campaign activity, to drive customer acquisition. The role will be hybrid, working from the Comms365 office, home working and where required attending events.
Basic Functions:
- Develop and implement the marketing strategy aligned with Comms365 company objectives
- Lead brand positioning, messaging, and go-to-market plans
- Oversee digital marketing, content, demand generation, PR, events, and campaigns
- Analyse market trends, customer insights, and competitive landscape
- Manage marketing budgets, forecasts, and ROI reporting
- Lead, mentor, and grow a high-performing marketing team
- Oversee agency, vendor, and partner relationships
- Track and report on KPI’s, campaign performance, and marketing effectiveness
Wider Initiatives:
- Marketing Plan and Budget: Develop and implement an annual marketing plan within an agreed budget to deliver the required leads and retention levels to achieve C365 financial targets
- Reporting: Complete a monthly board report on the progress of the annual plan and budget, and report on the KPI’s for each campaign on a more frequent basis
- Demand Generation: Compiling end to end campaigns to drive interest and sales results in multiple products – whether new business, partners, or cross sell into existing clients.
- Events: Build and run an event calendar that drives interest from both our direct and partner channels to support lead generation and brand awareness enhancement
- Supplier engagement: Engage with existing and future suppliers/vendors/partners to secure their support from a content, resource and financial perspective for campaigns & events
- Partner Strategy: Develop strong relationships with marketing and commercial contacts within key partners, aligning go-to-market strategy and supporting with campaign
- SDR’s: Support the management and success of the Comms365 SDR strategy, ensuring there is a calendar of campaigns and strong data flow built into their sequences. Consistently review and make recommendations for enhancements.
- Customer communication: Drive enhancements to the overall customer experience, supporting improvements in NPS by implementing a strong customer journey, incorporating welcome packs, in-life product offers, newsletters, renewal plans, retention offers.
- Website/Webshop: Manage and enhance the impact of the on-line presence through monthly analysis, reports and statistics making recommendations for improvements (key word, SEO etc)
- Social Media: Grow the volume of inbound leads and LI followers, publishing regular engaging content to support inbound and outbound lead activity
- Data Management: Ensure all systems are managed and updated (ConnectWise, Cognism, Hubspot etc.) with required campaign information
- Product and industry knowledge: Possess and maintain in-depth knowledge of the existing UK Telecoms and IT Reseller/MSP markets, as well as Comms365 service offerings and value propositions, ensuring you can articulate these and can align with industry trends and developments
- Brand Advocacy: Act as a brand ambassador for Comms365 internally and externally, ensuring that all partner-facing communications are consistent with the company’s values and strategic
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work.
Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.
By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.
Head of Marketing in Milton Keynes employer: Wireless Logic
Wireless Logic is an exceptional employer that fosters a collaborative and innovative work culture at our Nottingham HQ. We prioritise employee growth through regular training and development opportunities, ensuring that our team members are well-equipped to excel in their roles while enjoying the benefits of a hybrid working model. Join us to be part of a dynamic team that values partnership and empowers you to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wireless Logic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wireless Logic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wireless Logic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wireless Logic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wireless Logic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wireless Logic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wireless Logic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wireless Logic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wireless Logic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wireless Logic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
