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For Companies At a Glance
- Tasks: Plan and execute strategic PR campaigns while building media relationships.
- Company: Join WCCTV, the UK's leader in mobile surveillance systems, known for innovation and growth.
- Benefits: Enjoy a competitive salary, 25 days leave, health plans, and professional development opportunities.
- Why this job: Be part of a dynamic team making waves in marketing and PR with real impact.
- Qualifications: 2+ years in PR, strong writing skills, and experience in B2B sectors preferred.
- Other info: WCCTV values diversity and is committed to employee growth and inclusivity.
The predicted salary is between 24000 - 31000 £ per year.
Wireless CCTV are currently looking for a Public Relations Executive to join our busy and expanding team in Rochdale. This is a fantastic opportunity to develop your career within a fast-paced, forward-thinking organisation that is making waves in the marketing, advertising, and PR industry.
As a Public Relations Executive, you will be responsible for planning and executing strategic PR campaigns, building strong relationships with media outlets, creating compelling content, and supporting brand awareness initiatives. This role will play a key part in expanding our reach across priority verticals in both the UK and USA, increasing traffic to our websites and contributing to lead generation goals.
Key Responsibilities- Drive demand generation through earned media by securing targeted PR coverage across national, regional, and sector-specific publications.
- Support lead acquisition by integrating PR with SEO, social media, and email campaigns.
- Generate high-authority backlinks from PR placements to improve organic performance.
- Own WCCTV and LotGuard’s external voice by developing persona-specific PR stories.
- Collaborate with the wider marketing team to ensure PR supports content calendars and vertical campaigns.
- Maximise ROI of existing content by repurposing thought leadership and case studies for media outreach.
- Support product and service launches with press coverage and briefings.
- Manage award entries to raise brand profile within priority sectors.
- Monitor media coverage and report on PR impact using measurable KPIs.
- Annual Salary £28,000 - £31,000 depending on experience
- 25 Days annual leave (excluding bank holidays), increasing with service from year two.
- Salary Sacrifice Pension – employer contributions increasing with service
- Retail Discounts
- Health and Dental Care Plans
- Mintago financial wellbeing
- Opportunities for professional development and career growth.
- Minimum of 2+ years in a PR or communications role, either in-house or at an agency.
- A proven track record of securing coverage in trade and national media outlets.
- Experience working within B2B sectors such as construction, security, or property is highly desirable.
- Exceptional writing and storytelling skills with a keen eye for detail.
- A strong understanding of SEO and how PR efforts support organic search performance.
- Comfortable working in a fast-paced, campaign-driven environment.
WCCTV was founded in 2001 and is the UK’s market leader for rapid deployment mobile surveillance systems, designed to deliver secure and efficient video monitoring via 4G/5G LTE networks. With substantial investment from private equity firm LDC in 2021, we are poised for rapid expansion across the UK and beyond. Our innovative solutions have earned us many awards, including recognition on The Independent’s E2E Tech 100 List as one of the UK’s Fastest Growing Technology Companies. At WCCTV, we believe our employees are our strongest asset and are committed to supporting their professional and personal development.
WCCTV is an equal opportunities employer, inviting applications from diverse backgrounds to promote inclusivity in our workforce.
PR Executive employer: Wireless CCTV Ltd
Contact Detail:
Wireless CCTV Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PR, especially within B2B sectors like construction and security. This knowledge will help you speak confidently about how your skills can contribute to WCCTV's goals.
✨Tip Number 2
Build a portfolio showcasing your previous PR campaigns and media coverage. Highlight any successful collaborations with media outlets, as this will demonstrate your ability to secure valuable press placements.
✨Tip Number 3
Network with professionals in the PR industry, particularly those who have experience in tech or security sectors. Engaging with these individuals can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Prepare to discuss how you would integrate PR with SEO and social media strategies. Being able to articulate a cohesive approach will show that you understand the broader marketing landscape and can drive results.
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR or communications, especially any roles where you've secured media coverage. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you're passionate about PR and how your background aligns with the responsibilities outlined in the job description. Mention specific campaigns or projects you've worked on.
Showcase Your Achievements: Include quantifiable achievements in your application. For example, mention the number of media placements you've secured or any awards your campaigns have won. This will help demonstrate your impact in previous roles.
Research WCCTV: Familiarise yourself with WCCTV's products and recent news. Understanding their market position and recent developments will allow you to tailor your application and show genuine interest in the company.
How to prepare for a job interview at Wireless CCTV Ltd
✨Research the Company
Before your interview, take some time to learn about Wireless CCTV Ltd. Understand their products, services, and recent news. This will help you tailor your answers and show genuine interest in the company.
✨Prepare Your PR Success Stories
Be ready to discuss specific examples of successful PR campaigns you've executed in the past. Highlight your role, the strategies you used, and the results achieved. This will demonstrate your experience and effectiveness in the field.
✨Showcase Your Writing Skills
As a PR Executive, strong writing skills are crucial. Bring samples of your work, such as press releases or articles, to showcase your ability to create compelling content. Be prepared to discuss your writing process and how you adapt your style for different audiences.
✨Understand SEO and Its Role in PR
Since the role involves integrating PR with SEO, brush up on your knowledge of how PR efforts can enhance organic search performance. Be ready to discuss how you've successfully combined these elements in previous roles.
