At a Glance
- Tasks: Build and grow a new retail channel for a premium food brand.
- Company: Join a fast-paced, innovative food and beverage manufacturer.
- Benefits: Up to £50,000 salary, performance bonuses, and car allowance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of retail while making a real impact in the food industry.
- Qualifications: Experience in premium food or retail with strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
Up to £50,000 DOE
Performance-related bonus up to 20% of base salary
Car allowance (£6,000 per annum)
Manchester based with national travel
The Company
A premium food and beverage manufacturer with strong growth across digital and e-commerce channels. The business is now ready to build its physical retail presence and develop a structured retail channel from an early stage. The environment is fast-paced, collaborative and commercially focused.
The Role
You will be responsible for building and growing the physical retail channel. The role focuses on opening new retail customers, developing independent trade and shaping the retail model from the ground up. You will work closely with the commercial and e-commerce teams to ensure full alignment with brand, pricing, digital activity and customer insight.
Key responsibilities include:
- Building a targeted list of suitable retail accounts
- Approaching and opening new retail customers across independent retailers, health food stores, premium food shops, smaller chains and regional groups
- Developing relationships with retailers and managing trials, sampling and follow up
- Securing first orders and driving repeat orders
- Managing a clear B2B pipeline with structured reporting
- Gathering market feedback from retailers and customers to inform product, pricing and format decisions
- Identifying which products and formats perform best in physical retail
- Working with the commercial team on B2B tools, trade materials, CRM, pricing discipline and brand alignment
- Connecting retail activity with e-commerce, Amazon and customer insight strategy
- Ensuring all retail activity supports the wider brand and commercial plan
The Person
Experience in premium food, health food, speciality retail, challenger FMCG, independent grocery, farm shops, delis, regional retailers or wholesalers.
A proven track record of opening new accounts and developing independent trade.
A hands-on and commercially disciplined approach.
The ability to build a retail channel from the ground up.
Strong relationship building skills with the ability to influence and educate retailers.
Comfort working with structure, process and commercial logic.
Confidence gathering market insight and feeding it back into the commercial strategy.
A channel builder mindset rather than a traditional field sales approach.
Keywords
Business Development, New Business, Field Sales, Independent Retail, Premium Food, Health Food, Speciality Retail, Farm Shops, Delis, Regional Retailers, Route-to-Market, Channel Development, Account Development, Territory Sales, Area Sales, Retail Activation, Sampling, Trade Marketing, Challenger FMCG, Brand Development, Retail Partnerships, B2B Sales, Retail Account Opening, Retail Pipeline Management, Retail Expansion, Commercial Development, Retail Strategy.
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