At a Glance
- Tasks: Build and grow a new retail channel for a premium food brand.
- Company: Join a fast-paced, innovative food and beverage manufacturer.
- Benefits: Up to £50,000 salary, performance bonuses, and a car allowance.
- Other info: Diverse and inclusive workplace focused on collaboration and growth.
- Why this job: Shape the future of retail while making impactful connections.
- Qualifications: Experience in premium food or retail with strong relationship-building skills.
The predicted salary is between 42750 - 52250 £ per year.
Manchester based with national travel
Compensation & Benefits
- Up to £50,000 DOE
- Performance‑related bonus up to 20% of base salary
- Car allowance (£6,000 per annum)
The Company
A premium food and beverage manufacturer with strong growth across digital and e commerce channels. The business is now ready to build its physical retail presence and develop a structured retail channel from an early stage. The environment is fast paced, collaborative and commercially focused.
The Role
You will be responsible for building and growing the physical retail channel. The role focuses on opening new retail customers, developing independent trade and shaping the retail model from the ground up. You will work closely with the commercial and e commerce teams to ensure full alignment with brand, pricing, digital activity and customer insight.
Key responsibilities include:
- Building a targeted list of suitable retail accounts
- Approaching and opening new retail customers across independent retailers, health food stores, premium food shops, smaller chains and regional groups
- Developing relationships with retailers and managing trials, sampling and follow up
- Securing first orders and driving repeat orders
- Managing a clear B2B pipeline with structured reporting
- Gathering market feedback from retailers and customers to inform product, pricing and format decisions
- Identifying which products and formats perform best in physical retail
- Working with the commercial team on B2B tools, trade materials, CRM, pricing discipline and brand alignment
- Connecting retail activity with e commerce, Amazon and customer insight strategy
- Ensuring all retail activity supports the wider brand and commercial plan
The Person
- Experience in premium food, health food, speciality retail, challenger FMCG, independent grocery, farm shops, delis, regional retailers or wholesalers
- A proven track record of opening new accounts and developing independent trade
- A hand on and commercially disciplined approach
- The ability to build a retail channel from the ground up
- Strong relationship building skills with the ability to influence and educate retailers
- Comfort working with structure, process and commercial logic
- Confidence gathering market insight and feeding it back into the commercial strategy
- A channel builder mindset rather than a traditional field sales approach
Keywords
Business Development, New Business, Field Sales, Independent Retail, Premium Food, Health Food, Speciality Retail, Farm Shops, Delis, Regional Retailers, Route‑to‑Market, Channel Development, Account Development, Territory Sales, Area Sales, Retail Activation, Sampling, Trade Marketing, Challenger FMCG, Brand Development, Retail Partnerships, B2B Sales, Retail Account Opening, Retail Pipeline Management, Retail Expansion, Commercial Development, Retail Strategy
Additional Information
Our clients and their customers come from diverse backgrounds and so do we. We hire our people from various walks of life, each of whom make our company stronger with their talent, uniqueness, and expertise. This is what makes our company special; if you want to help us grow and take this ethos to our clients, then we cannot wait to collaborate with you!
Business Development Manager in Salford employer: Winsearch
Join a leading manufacturer in Wigan as a QC Lab Technician and be part of a dynamic team dedicated to ensuring the highest quality standards in polymers and synthetic resins. With a strong commitment to employee growth, we offer comprehensive benefits including healthcare coverage after probation, a company pension scheme, and a supportive work culture that values safety and collaboration. This role not only provides an opportunity to enhance your technical skills but also allows you to contribute meaningfully to our quality control processes in a thriving industrial environment.
