At a Glance
- Tasks: Lead and scale the Commercial sales team across EMEA, driving revenue growth.
- Company: Join Vercel, a pioneering tech company shaping the future of web development.
- Benefits: Competitive salary, equity, inclusive healthcare, flexible time off, and professional development opportunities.
- Other info: Work from London or remotely, with opportunities for mentorship and networking.
- Why this job: Make a real impact in a fast-paced environment with innovative products and a dynamic team.
- Qualifications: 3+ years in sales leadership, SaaS experience, and a data-driven approach.
About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.
About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market.
You’ll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in‑office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location‑specific details, please connect with our recruiting team.
What You Will Do:
- Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment.
- Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution.
- Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management.
- Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies.
- Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound.
- Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth‑stage companies.
- Accurately forecast and report on team activity and revenue to EMEA sales leadership.
- Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently.
- Collaborate cross‑functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment.
- Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time.
- Represent Vercel at EMEA industry events, developer conferences, and customer‑facing engagements.
About You:
- 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams.
- Proven ability to hire, ramp, and develop commercial AEs in a competitive market.
- Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality.
- Experience selling into engineering, product, or technical leadership at scaling or growth‑stage companies.
- Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process.
- Hands‑on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it.
- Fluency in English required; additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus given the EMEA scope.
- Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage.
- Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus.
- Based in London.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The London base pay range for this role is 300,000 - 330,000 GBP. Actual salary will be based on job-related skills, experience, and location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
Director, Commercial Sales, EMEA in London employer: WinsAbove
Vercel is an exceptional employer that champions innovation and growth, offering a dynamic work culture in the heart of London. With a strong focus on employee development, competitive compensation, and flexible time off, Vercel empowers its team to thrive in a fast-paced environment while fostering inclusivity and collaboration. Join us to be part of a forward-thinking company that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Commercial Sales, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Vercel’s mission and how they operate. This will not only help you answer questions but also show your genuine interest in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Director, Commercial Sales. Highlight your leadership skills and how you’ve driven sales success in previous roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Vercel. Let’s get you that interview!
We think you need these skills to ace Director, Commercial Sales, EMEA in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director, Commercial Sales. Highlight your sales leadership experience and any specific achievements in SaaS or technical software environments. We want to see how you’ve driven revenue and built teams!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Vercel and how your experience aligns with our mission. Don’t forget to mention your understanding of commercial sales motions and how you can contribute to our growth in EMEA.
Showcase Your Data-Driven Approach:We love numbers! In your application, include examples of how you've used data to drive decisions and improve sales processes. This will show us that you’re not just a hands-on leader but also someone who can forecast accurately and iterate on strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WinsAbove
✨Know Your Numbers
As a candidate for the Director of Commercial Sales, it's crucial to come prepared with your sales metrics. Be ready to discuss your past performance, including revenue targets you've hit and how you achieved them. This shows that you understand the importance of data-driven decision-making in a high-velocity sales environment.
✨Understand Vercel's Ecosystem
Familiarise yourself with Vercel's products, especially Next.js and the modern web development ecosystem. Being able to speak knowledgeably about how these tools can benefit potential clients will demonstrate your commitment and understanding of the role, making you stand out as a candidate.
✨Showcase Your Leadership Style
Prepare to discuss your approach to building and developing teams. Highlight specific examples of how you've hired, onboarded, and coached AEs in the past. Vercel is looking for someone who can foster a culture of high activity and sharp qualification, so be ready to share your strategies for achieving this.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and ability to handle challenges in a fast-paced environment. Think about situations where you've had to drive pipeline efficiency or manage a deal under pressure, and be prepared to explain your thought process and outcomes.
