At a Glance
- Tasks: Create and execute exciting marketing campaigns and events that boost brand awareness.
- Company: Join Datadog, a leading global SaaS company with a vibrant culture.
- Benefits: Enjoy competitive pay, stock options, and continuous career development.
- Other info: Embrace a friendly workplace that values creativity and inclusivity.
- Why this job: Make an impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: 7+ years in B2B field marketing, especially in tech or SaaS.
The predicted salary is between 65000 - 80000 £ per year.
Location: London
Role Summary: Datadog is seeking a (Senior) Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This is a true field marketing role spanning campaigns, account-based marketing, and events. You'll partner closely with Sales, Demand Gen/ABM, Partner Marketing, and Communications to bring Datadog's go-to-market strategy to life in market. In the initial 6 months, your focus will be on planning and executing a curated slate of first and third-party events and sponsorships across the region.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do:
- Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market.
- Own the marketing pipeline generation outcome from conception to execution to results.
- Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential.
- Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline.
- Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs.
- Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners.
- Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimize.
- Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks.
- Build toward a broader regional field marketing remit beyond events as the role and region matures.
Who You Are:
- 7+ years of experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone with direct ownership of a regional field marketing program and budget.
- A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets.
- Comfortable owning a budget and making trade-off calls to protect ROI.
- Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region.
- A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals.
- Data-driven - comfortable tracking pipeline impact and reporting results to leadership.
- Clear communicator in English.
- Willingness to travel up to 40-50% within the region during peak event season.
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
- Join one of the fastest growing global SaaS companies in the world.
- Generous and competitive benefits package.
- New hire stock equity (RSUs) and employee stock purchase plan.
- Continuous career development and pathing opportunities.
- Employee-focused best in class onboarding.
- Internal mentor and cross-departmental buddy program.
- Friendly and inclusive workplace culture.
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
About Datadog:
Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence.
Equal Opportunity at Datadog:
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Field Marketing Manager (EMEA) employer: WinsAbove
WinsAbove is an exceptional employer that prioritises innovation and collaboration in the heart of London. With a strong commitment to employee growth, we offer extensive coaching and development opportunities, fostering a diverse and inclusive work culture that empowers our team to drive impactful AI solutions. Join us to be part of a dynamic environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WinsAbove and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WinsAbove are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WinsAbove on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WinsAbove. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WinsAbove. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WinsAbove:Show us that you’ve done your homework! In your application, briefly mention what you admire about WinsAbove’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WinsAbove
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WinsAbove will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WinsAbove, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
