At a Glance
- Tasks: Lead CRM strategy and create personalised campaigns to boost customer engagement.
- Company: Join Winnrz UK, the first 'Shop & Win' experience in the country.
- Benefits: Competitive salary with performance incentives and a dynamic work environment.
- Other info: Opportunity to build the CRM engine from the ground up in a supportive team.
- Why this job: Shape customer relationships and innovate in a fast-growing retail rewards business.
- Qualifications: 7–10 years in CRM or lifecycle marketing, with strong analytical and creative skills.
The predicted salary is between 45000 - 55000 £ per year.
At Winnrz UK, we’re the country’s first and only “Shop & Win” experience — turning everyday shopping into extraordinary winning moments. Every interaction is a chance to create lifelong loyalty, celebrate winners, and keep customers engaged.
As part of Idealz Holding — a global leader in the retail‑rewards space with a presence in 4 continents and over £85 million in prizes awarded — we’re scaling fast in the UK market. CRM is central to how we engage, retain, and excite our community, and we’re looking for a CRM Manager to take the lead.
Role Description
We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data‑driven campaigns that maximize engagement, retention, and lifetime value. You’ll be responsible for designing and executing CRM strategies across email, push, SMS, and in‑app — ensuring every customer touchpoint drives loyalty and performance. This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.
What You’ll Be Doing
- Own and manage CRM strategy across email, push notifications, SMS, and in‑app channels.
- Design and execute personalized customer journeys that boost engagement, retention, and LTV.
- Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
- Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
- Lead A/B testing to optimize messaging, subject lines, creative, and timing.
- Partner with design and content teams to deliver campaigns that are both impactful and on‑brand.
- Ensure compliance with GDPR and data privacy best practices in all communications.
- Report on CRM performance, providing insights and recommendations to senior leadership.
Qualifications
- 7–10 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e‑commerce, or retail‑tech.
- Hands‑on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Proven track record of improving customer engagement and retention through CRM campaigns.
- Solid understanding of customer segmentation, personalization, and marketing automation.
- Strong project management skills and ability to collaborate with cross‑functional teams.
- Excellent written communication and creative flair for customer messaging.
- Bachelor’s/Master’s degree in Marketing, Business, or related field.
The Process
- Initial screening with HR
- Interview with Head of Marketing
- Case study / CRM assignment
- Interview with General Manager
- Final interview with CEO
Process typically concludes within 3–4 weeks.
At Winnrz UK, you’ll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast‑growing UK business backed by a proven global leader. You’ll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.
CRM Manager employer: Winnrz
At Winnrz UK, we pride ourselves on being a pioneering employer in the retail-rewards sector, offering a competitive package with performance incentives and a vibrant work culture that fosters creativity and innovation. As part of a global leader, employees have unique opportunities for growth and development while contributing to a transformative shopping experience that engages and excites customers. Join us in a dynamic environment where your contributions directly impact customer loyalty and business success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Winnrz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Winnrz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Winnrz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Winnrz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Winnrz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Winnrz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Winnrz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Winnrz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Winnrz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Winnrz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
