At a Glance
- Tasks: Lead exciting campaigns that drive brand growth and engage with youth audiences.
- Company: Join Wingstop, a top-rated QSR brand known for its vibrant culture.
- Benefits: Enjoy competitive salary, generous bonuses, flexible work options, and career development.
- Other info: Be part of a diverse team that celebrates individuality and fosters inclusivity.
- Why this job: Make a real impact in a fast-growing brand while having fun and being creative.
- Qualifications: Experience in campaign management and a passion for engaging younger audiences.
The predicted salary is between 50000 - 55000 £ per year.
Location: Maple Street (4 days a week)
Salary: 50 - 55k DOE Bonus LTIP & industry leading benefits
Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations
Be Part of Something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team. We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Places to Work 2024 & 2025, The UK's Number 1 QSR Brand 2025 and Deliveroo's Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR.
Who are we looking for? This is a pivotal role at a defining moment for Wingstop UK&I. As Campaign Manager, you will sit at the heart of our growth engine, owning the product performance related campaigns that shape how the brand grows its core sales. You will take full ownership of our product performance related campaigns from briefing our comms agency to reviewing the effectiveness. Working closely with Innovation manager, CRM/loyalty manager, brand and Ops, you'll ensure every campaign is flawlessly executed across channels and restaurants. If you're excited by fast growth, complex challenges, and the opportunity to create work that truly cuts through driving both fame and footfall, this is a chance to make your mark on one of the most culturally relevant QSR brands in the world.
Key Responsibilities
- Campaign Strategy & Execution
- Deliver bold, high-impact campaigns that drive awareness, traffic, and sales
- Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments)
- Own campaign messaging for menu launches and commercial activations
- Brief and manage creative/content teams to deliver best-in-class assets
- Ensure consistent execution across all channels (social, CRM, delivery, POS)
- Partner with Digital & CRM teams to deliver seamless omni-channel campaigns
- Student & Youth Audience Growth
- Build and activate campaigns that resonate with student and youth audiences
- Drive frequency and loyalty through targeted, culturally relevant activations
- Work cross-functionally to ensure availability at key moments (e.g. late night, term time)
- Leverage channels and partners to keep Wingstop front of mind
- Commercial Partnerships
- Own and grow third-party commercial partnerships to unlock new audiences and revenue
- Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery
- Identify, evaluate, and onboard new commercial opportunities
- Act as the central POC for all partnership activity and internal alignment
- Performance & Optimisation
- Track and report campaign performance (weekly/monthly) with clear commercial insights
- Partner with Finance & Ops to evaluate impact and identify growth opportunities
- Lead post-campaign reviews and embed learnings into future plans
- Continuously optimise campaign calendar based on performance and trading
- Cross-Functional Leadership & Planning
- Lead cross-functional working groups for campaigns
- Align campaigns to the full guest journey across Ops, Delivery, and Finance
- Own and manage the marketing calendar across campaigns and key trading moments
- Collaborate with global markets to share insights and best practices
- Competitor & Market Insight
- Monitor competitor activity across QSR and chicken category
- Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience
- Deliver monthly competitor updates and quarterly deep dives
- Translate insights into actionable opportunities for growth
What Success Looks Like
- Campaigns that cut through culturally and commercially
- Strong growth in frequency, especially among younger audiences
- Partnerships that deliver measurable revenue and reach
- A test-and-learn culture driven by data and insight
Why This Role
- Real ownership from day one
- End-to-end scope across digital growth and restaurant operations
- High visibility and impact in a fast-scaling, culturally relevant brand
- Opportunity to have big impact not maintain status quo
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here's what we offer:
- Generous annual Bonus scheme: with potential for higher earnings based on business performance
- LTIP Programme: based on business performance
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays
- Enhanced Employer Pension Contributions: 5% Employer Contributions
- Private Healthcare: Benefit from private health insurance, including Vitality at Work perks
- Family Support: Enhanced maternity and paternity leave for growing families
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
- EV Salary Sacrifice Scheme: available after 3 months of service
- Mileage: 0.45p unlimited!
- Welcome Pack: Start your journey with us with a Wingstop welcome pack
- Discount Platforms: Access a wide range of retail, dining, and wellness deals
- Flexible Pay Options: Use Wagestream for on-demand access to earned wages
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
- Career Development: Unlock training and growth opportunities to advance your career
- Professional Uniforms: Look the part with our branded attire
- Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success
- Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
- Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own
- Exclusive Discounts: Enjoy 20-50% off when dining with friends and family
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we're here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
Campaign Manager - London employer: Wingstop
Wingstop is an exceptional employer that prioritises the growth and well-being of its team members, offering a generous bonus scheme, enhanced holiday allowance, and private healthcare. With a flexible work culture and a commitment to diversity and inclusion, employees are empowered to thrive in a supportive environment while making a significant impact on one of the UK's most culturally relevant QSR brands.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Understand their brand voice and recent initiatives so you can speak confidently about how you can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Campaign Manager role at Wingstop. Highlight your experience with campaign strategy and execution, and don’t forget to mention your passion for delivering exceptional customer experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Wingstop team. Don’t miss out on this opportunity to bring the flavour!
We think you need these skills to ace Campaign Manager - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Manager role. Highlight your relevant experience in campaign strategy and execution, and don’t forget to mention any work with youth audiences or commercial partnerships!
Showcase Your Creativity:We love bold ideas! Use your application to demonstrate your creative thinking. Share examples of past campaigns you've led that drove awareness and sales, especially if they resonate with younger audiences.
Be Data-Driven:Since we’re all about performance and optimisation, include any metrics or insights from previous campaigns you’ve managed. Show us how you’ve tracked success and made data-driven decisions to improve results.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Wingstop.
How to prepare for a job interview at Wingstop
✨Know Your Flavours
Before the interview, dive deep into Wingstop's menu and understand their unique offerings. Familiarise yourself with their campaigns and how they resonate with different audiences, especially students and youth. This knowledge will help you demonstrate your passion for the brand and its mission.
✨Showcase Your Campaign Savvy
Prepare to discuss your previous campaign experiences in detail. Be ready to share specific examples of how you've driven awareness and sales through innovative strategies. Highlight any cross-functional collaboration you've done, as this role requires working closely with various teams.
✨Data-Driven Mindset
Wingstop values a test-and-learn culture, so come prepared to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've tracked performance and made adjustments based on insights. This will show that you're aligned with their focus on continuous improvement.
✨Cultural Relevance is Key
Understand the current trends in the QSR industry and be ready to discuss how you can create culturally relevant campaigns. Think about how you can leverage partnerships and community engagement to keep Wingstop top of mind for customers, especially during key moments like late nights or term times.
