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For Companies At a Glance
- Tasks: Lead CRM and loyalty strategies to enhance customer engagement and retention.
- Company: Join Wingstop, a rapidly growing brand known for its flavour and culture.
- Benefits: Enjoy competitive salary, bonuses, flexible work, and generous holiday allowance.
- Why this job: Shape customer experiences and drive brand loyalty in a vibrant, youth-focused environment.
- Qualifications: 5+ years in CRM or loyalty marketing with a passion for data-driven insights.
- Other info: Diverse and inclusive workplace committed to your growth and success.
The predicted salary is between 43000 - 51000 ÂŁ per year.
Location: UK, London Office (1 day WFH)
Salary: ÂŁ50,000 - ÂŁ60,000 + Benefits, LTIP & Bonus
Reporting to: Chief Growth Officer
Why Wingstop
Be part of something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on developing exceptional experiences and memorable moments for both our customers and our team. We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Place to Work 2024 + 2025, the UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR and our brand purpose is a powerful north star for creating distinctive CRM + loyalty programmes: To become youths flavour destination grounded in grassroots authenticity, creating shared experiences. Wingstop is one of the fastest‑growing QSR brands globally, built on flavour, culture and fandom. This role offers the chance to shape how millions of customers experience the brand — not just through food, but through meaningful, data‑driven relationships.
Role Purpose
The CRM & Loyalty Senior Manager will own and evolve Wingstop UK + Ireland CRM and loyalty strategy, driving customer retention, frequency, and lifetime value and therefore make meaningful contribution to LFL / SSS core growth through data‑led, culturally relevant engagement. This role is responsible for building meaningful, personalised relationships with our customers — turning casual fans into loyal Wingstop regulars — while supporting Wingstop’s ambition to be a youth‑relevant, flavour‑led brand, rooted in real people, real culture, influenced bottom up, connected to community creating memorable moments and shared experiences.
Why Wingstop?
- Annual Bonus scheme: with potential for higher earnings based on business performance.
- LTIP Programme: based on business performance.
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays.
- Enhanced Pension Contribution: 5% employer pension contributions.
- Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.
- Family Support: Enhanced maternity and paternity leave for growing families.
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling.
- EV Salary Sacrifice Scheme: available after 3 months of service.
- Welcome Pack: Start your journey with us with a Wingstop welcome pack.
- Discount Platforms: Access a wide range of retail, dining, and wellness deals.
- Flexible Pay Options: Use stream for on‑demand access to earned wages.
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.
- Career Development: Unlock training and growth opportunities to advance your career.
- Professional Uniforms: Look the part with our branded attire.
- Recognition & Celebrations: Attend semi‑annual conferences and team events to celebrate success.
- Benefits Platform: e‑learning, lifestyle savings, and well‑being resources.
- Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own.
- Exclusive Discounts: Enjoy 20‑50% off when dining with friends and family.
Key Responsibilities
- Own the end‑to‑end CRM strategy across email, WhatsApp (+ other new channels).
- Lead segmentation and targeting strategies using behavioural, transactional and preference data.
- Ensure CRM activity supports key trading moments, campaigns and product launches.
Loyalty Programme Management
- Own and develop Wingstop’s loyalty programme, driving engagement, frequency and reward redemption taking best practice from WRI.
- Develop loyalty mechanics that deliver the brand promise and are distinctively Wingstop as well as strong CLTV and ultimately commercial value as one of the top 3 healthy SSS / LFL sales drivers year in year out.
- Use data insights to test, learn and evolve rewards, tiers and incentives.
Customer Insights & Analytics
- Analyse customer data to identify trends, opportunities and performance drivers.
- Track and report on CRM and loyalty KPIs including retention, repeat rate, LTV, engagement and ROI.
- Use insights to inform personalisation, targeting and future roadmap decisions.
- Plan and deliver CRM support for brand campaigns, partnerships and cultural moments.
- Collaborate with brand, social, digital and partnerships teams to ensure joined‑up customer experiences.
- Manage campaign calendars to balance trading priorities with long‑term relationship building.
Cross‑Functional Collaboration
- Work with cross‑functional teams across brand, marketing, tech/IT, Ops to deliver a seamless online offline experience that is easy and exciting for fans and leads the way for creating wow for the connected customer of today and tomorrow.
- Partner with agencies and CRM platforms to deliver best‑in‑class execution.
- Act as the internal CRM and loyalty subject‑matter expert.
Skills & Experience
- 5+ years’ experience in CRM, loyalty or retention marketing (QSR, retail, hospitality, e‑commerce or consumer brands).
- Proven experience owning and scaling CRM programmes.
- Strong understanding of customer data, segmentation and lifecycle marketing.
- Experience working with CRM platforms (e.g. Datahawks, Acteol, Braze, Bloomreach, moveable ink or similar).
- Commercial mindset with a track record of driving measurable impact.
- Comfortable working in fast‑paced, growth‑oriented environments.
- Experience with app‑based loyalty programmes.
- Familiarity with youth‑focused or culturally driven brands.
- Knowledge of food, hospitality or lifestyle sectors.
- Customer‑obsessed with a strong understanding of youth behaviour and habits.
- Commercial astute – converting customer led insight into commercial outcomes with strong PROI.
- Data‑driven but creatively minded — able to balance insight with cultural relevance.
- Hands‑on and proactive, comfortable rolling up sleeves as well as setting strategy.
- Collaborative, confident communicator who can influence across teams.
- Curious, test‑and‑learn mentality with a focus on continuous improvement.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal‑opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we’re here to assist you.
Ready to add the Flavour? If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
Senior Digital CRM + Loyalty Manager employer: WINGSTOP UK
Contact Detail:
WINGSTOP UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital CRM + Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Wingstop or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Wingstop’s values, recent campaigns, and their approach to CRM and loyalty. Show them you’re not just another candidate but someone who truly gets their flavour!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on how your experience aligns with their mission of creating memorable customer experiences.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note expressing your enthusiasm for the role. It shows you’re genuinely interested and keeps you fresh in their minds.
We think you need these skills to ace Senior Digital CRM + Loyalty Manager
Some tips for your application 🫡
Show Your Passion for Flavour: When you're writing your application, let your love for flavour and customer experiences shine through. We want to see how you can bring that passion to the Wingstop team!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your experience in CRM and loyalty programmes. We’re looking for specific examples that show how you've driven customer engagement and retention.
Be Data-Driven: Since this role is all about data-led strategies, include any relevant metrics or KPIs from your past roles. Show us how you've used data to make impactful decisions and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from the Wingstop team!
How to prepare for a job interview at WINGSTOP UK
✨Know Your Flavour
Before the interview, dive deep into Wingstop's brand values and mission. Understand their focus on flavour and customer experience. This will help you align your answers with their vision and show that you're genuinely interested in being part of their team.
✨Data-Driven Storytelling
Prepare to discuss your past experiences with CRM and loyalty programmes using specific data points. Highlight how your strategies led to measurable outcomes. This will demonstrate your commercial mindset and ability to drive impact, which is crucial for this role.
✨Cultural Relevance is Key
Familiarise yourself with youth culture and trends, especially those related to food and lifestyle. Be ready to share ideas on how to create culturally relevant engagement strategies that resonate with Wingstop's target audience.
✨Collaborative Spirit
Since this role involves cross-functional collaboration, think of examples where you've successfully worked with different teams. Emphasise your communication skills and how you can influence others to achieve common goals, making you a great fit for Wingstop's dynamic environment.
