At a Glance
- Tasks: Drive local marketing initiatives and create buzz for Wingstop in your community.
- Company: Join Wingstop, a fun and inclusive team recognised as one of the best places to work.
- Benefits: Enjoy 25 days annual leave, enhanced family support, and exclusive discounts.
- Other info: Dynamic role with excellent career development opportunities and a commitment to diversity.
- Why this job: Make a real impact by connecting with your community and driving brand awareness.
- Qualifications: 2+ years in local marketing or events, strong communication skills, and a hands-on approach.
The predicted salary is between 30000 - 40000 € per year.
At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best. Our mission remains simple: BRING THE FLAVOUR.
Here at Wingstop, it’s all about the people, the passion, and the energy. We’re more than just wings; we’re a fast-moving, fun, and inclusive team where everyone’s voice is heard, growth is encouraged, and effort is recognised. From day one, you’ll be part of a culture that celebrates teamwork, rewards ambition and thrives on bringing energy to every shift.
The Local Store Marketing Executive is responsible for delivering high-impact, community-focused marketing initiatives that drive traffic and brand awareness at a local level. Working closely with restaurant teams and the wider marketing function, you will plan and execute local activations, partnerships and events that help bring the Wingstop brand to life in key markets. This role ensures Wingstop shows up in the right places and connects with the right audiences.
This is a fast-paced, hands-on role suited to someone who enjoys being out in the market, building relationships locally, and seeing the direct impact of their work on restaurant performance.
Key Responsibilities- Plan and deliver local store marketing activity to drive footfall and sales across restaurants
- Execute tactical campaigns including store openings, events, partnerships and student activations
- Support national marketing campaigns with strong local execution
- Build relationships with local businesses, universities, gyms and community groups
- Identify and develop partnerships that drive brand awareness and customer trial
- Support new restaurant openings by creating hype, queues and strong local buzz
- Deliver on-ground activations that reflect the Wingstop brand and culture
- Track and report on the performance of local marketing activity
- Use insight and feedback to improve local marketing plans
- Work closely with restaurant teams to ensure marketing activity is executed smoothly
- Manage local marketing budgets and ensure activity is commercially effective
- 2+ years experience in local marketing, events, or grassroots brand activation
- High energy, hands-on approach with the ability to deliver activity quickly and effectively
- Strong organisational skills and attention to detail
- Ability to build relationships quickly and confidently with a range of partners and stakeholders
- Commercial mindset with a focus on driving measurable results
- Strong communication skills and ability to work cross-functionally with marketing and operations teams
- Experience working within hospitality, QSR, retail or multi-site consumer brands
- Experience supporting new restaurant openings or launch campaigns
- Experience building local partnerships and community relationships
- Experience analysing campaign performance and using insights to improve marketing activity
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
- Family Support: Enhanced maternity and paternity leave for growing families
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling EV
- Salary Sacrifice Scheme: available after 3 months of service
- Welcome Pack: Start your journey with us with a Wingstop welcome pack
- Discount Platforms: Access a wide range of retail, dining, and wellness deals
- Flexible Pay Options: Use Wagestream for on-demand access to earned wages
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
- Career Development: Unlock training and growth opportunities to advance your career
- Professional Uniforms: Look the part with our branded attire
- Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
- Exclusive Discounts: Enjoy 20‑50% off when dining with friends and family
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know – we’re here to assist you.
LSM Executive employer: WINGSTOP UK
At Wingstop, we pride ourselves on being a vibrant and inclusive workplace where every team member is valued and encouraged to grow. With a strong focus on community engagement and local marketing initiatives, the LSM Executive role offers a unique opportunity to make a tangible impact while enjoying generous benefits such as enhanced holiday allowance, flexible pay options, and exceptional training programmes. Join us in a fast-paced environment that celebrates teamwork and rewards ambition, all while bringing flavour to our customers' experiences.
StudySmarter Expert Advice🤫
We think this is how you could land LSM Executive
✨Tip Number 1
Get out there and network! Attend local events, meet-ups, or even university gatherings. Building relationships with local businesses and community groups can give you a leg up in landing that LSM Executive role.
✨Tip Number 2
Show your passion for the brand! When you’re chatting with potential employers, make sure to express your love for Wingstop and its mission. Share ideas on how you’d bring the flavour to life in your local area.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Wingstop or other companies you’re interested in. A friendly email or message can go a long way in showing your enthusiasm.
✨Tip Number 4
Utilise social media to your advantage! Follow Wingstop and engage with their posts. Share your own content related to local marketing or community events. This can help you stand out and show your commitment to the role.
We think you need these skills to ace LSM Executive
Some tips for your application 🫡
Show Your Passion for Flavour:When you're writing your application, let your love for food and flavour shine through! We want to see how you can bring that passion into the role and connect with our customers.
Highlight Your Local Marketing Experience:Make sure to showcase any previous experience you have in local marketing or community engagement. We’re looking for someone who knows how to create buzz and drive footfall, so share those success stories!
Be Authentic and Personable:We value personality just as much as skills! Use your application to show us who you are and how you build relationships. A friendly tone can go a long way in making your application stand out.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wingstop.
How to prepare for a job interview at WINGSTOP UK
✨Know Your Flavours
Before the interview, dive deep into Wingstop's menu and marketing strategies. Familiarise yourself with their unique flavours and recent campaigns. This will not only show your enthusiasm for the brand but also help you discuss how you can contribute to their local marketing efforts.
✨Showcase Your Community Connections
Prepare examples of how you've successfully built relationships in your previous roles. Whether it's partnerships with local businesses or community events, be ready to share specific stories that highlight your ability to connect and engage with the local audience.
✨Bring Your Energy
Wingstop values high energy and a hands-on approach. During the interview, let your passion shine through! Use positive body language, maintain eye contact, and express your excitement about the role and the opportunity to drive local marketing initiatives.
✨Be Data-Driven
Since the role involves tracking and reporting on marketing performance, come prepared with insights from your past campaigns. Discuss how you've used data to improve marketing activities and drive results, showcasing your commercial mindset and analytical skills.
