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- Tasks: Lead CRM and loyalty strategies to enhance customer experiences and drive engagement.
- Company: Join Wingstop, a rapidly growing brand known for its flavour and culture.
- Benefits: Enjoy competitive salary, bonuses, flexible work, and generous holiday allowance.
- Why this job: Shape how millions connect with our brand through innovative, data-driven relationships.
- Qualifications: 5+ years in CRM or loyalty marketing, with a passion for youth culture.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 43000 - 51000 £ per year.
Location: UK, London Office (1 day WFH)
Salary: £50,000 - £60,000 + Benefits & Bonus
Reporting to: Chief Growth Officer
Why Wingstop
Be part of something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on developing exceptional experiences and memorable moments for both our customers and our team. We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Place to Work 2024 + 2025, the UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR and our brand purpose is a powerful north star for creating distinctive CRM + loyalty programs: To become youths flavour destination grounded in grassroots authenticity, creating shared experiences. Wingstop is one of the fastest-growing QSR brands globally, built on flavour, culture and fandom. This role offers the chance to shape how millions of customers experience the brand — not just through food, but through meaningful, data-driven relationships.
Role Purpose
The CRM & Loyalty Senior Manager will own and evolve Wingstop UK + Ireland CRM and loyalty strategy, driving customer retention, frequency, and lifetime value and therefore make meaningful contribution to LFL / SSS core growth through data-led, culturally relevant engagement. This role is responsible for building meaningful, personalised relationships with our customers — turning casual fans into loyal Wingstop regulars — while supporting Wingstop’s ambition to be a youth-relevant, flavour-led brand, rooted in real people, real culture, influenced bottom up, connected to community creating memorable moments and shared experiences.
Why Wingstop?
- Annual Bonus scheme: with potential for higher earnings based on business performance.
- LTIP Programme: based on business performance.
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays.
- Enhanced Pension Contribution: 5% employer pension contributions.
- Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.
- Family Support: Enhanced maternity and paternity leave for growing families.
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling.
- EV Salary Sacrifice Scheme: available after 3 months of service.
- Mileage: 0.45p unlimited!
- Welcome Pack: Start your journey with us with a Wingstop welcome pack.
- Discount Platforms: Access a wide range of retail, dining, and wellness deals.
- Flexible Pay Options: Use stream for on-demand access to earned wages.
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.
- Career Development: Unlock training and growth opportunities to advance your career.
- Professional Uniforms: Look the part with our branded attire.
- Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success.
- Benefits Platform: Access e-learning, lifestyle savings, and well-being resources.
- Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own.
- Exclusive Discounts: Enjoy 20-50% off when dining with friends and family.
Key Responsibilities
CRM Strategy & Execution
- Own the end-to-end CRM strategy across email, what’s app (+ other new channels).
- Develop customer lifecycle journeys (acquisition, onboarding, repeat, reactivation, lapsed).
- Lead segmentation and targeting strategies using behavioural, transactional and preference data.
- Ensure CRM activity supports key trading moments, campaigns and product launches.
Loyalty Programme Management
- Own and develop Wingstop’s loyalty programme, driving engagement, frequency and reward redemption taking best practice from WRI.
- Develop loyalty mechanics that deliver the brand promise and are distinctively Wingstop as well as strong CLTV and ultimately commercial value as one of the top 3 SSS / LFL sales drivers year in year out.
- Use data insights to test, learn and evolve rewards, tiers and incentives.
Customer Insights & Analytics
- Analyse customer data to identify trends, opportunities and performance drivers.
- Track and report on CRM and loyalty KPIs including retention, repeat rate, LTV, engagement and ROI.
- Use insights to inform personalisation, targeting and future roadmap decisions.
Campaign & Channel Management
- Plan and deliver CRM support for brand campaigns, partnerships and cultural moments.
- Collaborate with brand, social, digital and partnerships teams to ensure joined-up customer experiences.
- Manage campaign calendars to balance trading priorities with long-term relationship building.
Cross-Functional Collaboration
- Work with cross functional teams across brand, marketing, tech/IT, Ops to deliver a seamless online offline experience that is both easy and exciting for fans and leads the way for creating wow for the connected customer of today and tomorrow.
- Partner with agencies and CRM platforms to deliver best-in-class execution.
- Act as the internal CRM and loyalty subject-matter expert.
Skills & Experience
Essential
- 5+ years’ experience in CRM, loyalty or retention marketing (QSR, retail, hospitality, e-commerce or consumer brands).
- Proven experience owning and scaling CRM programmes.
- Strong understanding of customer data, segmentation and lifecycle marketing.
- Experience working with CRM platforms (e.g. Datahawks, Acteol, Braze, Bloomreach, moveable ink or similar).
- Commercial mindset with a track record of driving measurable impact.
- Comfortable working in fast-paced, growth-oriented environments.
Desirable
- Experience with app-based loyalty programmes.
- Familiarity with youth-focused or culturally driven brands.
- Knowledge of food, hospitality or lifestyle sectors.
Key Behaviours & Mindset
- Customer-obsessed with a strong understanding of youth behaviour and habits.
- Commercial astute – converting customer led insight into commercial outcomes with strong PROI.
- Data-driven but creatively minded — able to balance insight with cultural relevance.
- Hands-on and proactive, comfortable rolling up sleeves as well as setting strategy.
- Collaborative, confident communicator who can influence across teams.
- Curious, test-and-learn mentality with a focus on continuous improvement.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we’re here to assist you.
Ready to add the Flavour? If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
Senior Digital CRM + Loyalty Manager in London employer: WINGSTOP UK
Contact Detail:
WINGSTOP UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital CRM + Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for a role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific instances where you made an impact. This helps potential employers see the value you can bring to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining the Wingstop family.
We think you need these skills to ace Senior Digital CRM + Loyalty Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital CRM + Loyalty Manager role. Highlight your relevant experience in CRM and loyalty programmes, and don’t forget to sprinkle in some of that flavour from your past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how you can bring the flavour to Wingstop. Be authentic and let your personality come through.
Showcase Your Data Skills: Since this role is all about data-driven relationships, make sure to showcase your analytical skills. Share examples of how you've used data to drive customer engagement and loyalty in previous roles.
Apply Through Our Website: We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly.
How to prepare for a job interview at WINGSTOP UK
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools relevant to the role. Familiarise yourself with platforms like Datahawks or Braze, and be ready to discuss how you've successfully implemented CRM programmes in the past.
✨Showcase Your Data Skills
Since this role is heavily data-driven, prepare to talk about your experience with customer analytics. Bring examples of how you've used data insights to drive customer engagement and loyalty, and be ready to discuss specific KPIs you've tracked.
✨Emphasise Cultural Relevance
Wingstop values cultural connection, so think about how you can demonstrate your understanding of youth behaviour and trends. Share examples of campaigns or strategies you've developed that resonate with younger audiences and reflect cultural authenticity.
✨Be Ready for Collaboration Questions
This role requires cross-functional teamwork, so prepare to discuss how you've collaborated with different teams in the past. Think of specific instances where your communication skills helped bridge gaps between departments to achieve a common goal.
