At a Glance
- Tasks: Lead exciting campaigns that resonate with students and youth audiences.
- Company: Join Wingstop, a top-rated workplace known for its vibrant culture.
- Benefits: Enjoy competitive salary, bonuses, flexible work, and amazing perks.
- Other info: Be part of a diverse team that celebrates individuality and creativity.
- Why this job: Make a real impact in a fast-growing brand while having fun.
- Qualifications: Experience in campaign management and a passion for youth engagement.
The predicted salary is between 50000 - 55000 £ per year.
Location: Maple Street (4 days a week)
Salary: £50 - £55k DOE + Bonus + LTIP & industry leading benefits
Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations
Be Part of Something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.
We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Places to Work 2024 & 2025, The UK's Number 1 QSR Brand 2025 and Deliveroo's Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR.
Campaign Manager Responsibilities
- Own the product performance related campaigns from briefing our comms agency to reviewing the effectiveness.
- Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments).
- Own campaign messaging for menu launches and commercial activations.
- Brief and manage creative/content teams to deliver best-in-class assets.
- Partner with Digital & CRM teams to deliver seamless omni-channel campaigns.
Student & Youth Audience Growth
- Build and activate campaigns that resonate with student and youth audiences.
- Drive frequency and loyalty through targeted, culturally relevant activations.
- Work cross-functionally to ensure availability at key moments (e.g. late night, term time).
- Leverage channels and partners to keep Wingstop front of mind.
Commercial Partnerships
- Own and grow third-party commercial partnerships to unlock new audiences and revenue.
- Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery.
- Identify, evaluate, and onboard new commercial opportunities.
- Act as the central POC for all partnership activity and internal alignment.
Performance & Optimisation
- Track and report campaign performance (weekly/monthly) with clear commercial insights.
- Partner with Finance & Ops to evaluate impact and identify growth opportunities.
- Lead post-campaign reviews and embed learnings into future plans.
- Continuously optimise campaign calendar based on performance and trading.
Cross-Functional Leadership & Planning
- Lead cross-functional working groups for campaigns.
- Align campaigns to the full guest journey across Ops, Delivery, and Finance.
- Own and manage the marketing calendar across campaigns and key trading moments.
- Collaborate with global markets to share insights and best practices.
Competitor & Market Insight
- Monitor competitor activity across QSR and chicken category.
- Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience.
- Deliver monthly competitor updates and quarterly deep dives.
- Translate insights into actionable opportunities for growth.
What Success Looks Like
- Campaigns that cut through culturally and commercially.
- Strong growth in frequency, especially among younger audiences.
- Partnerships that deliver measurable revenue and reach.
- A test-and-learn culture driven by data and insight.
- Real ownership from day one.
- End-to-end scope across digital growth and restaurant operations.
- High visibility and impact in a fast-scaling, culturally relevant brand.
- Opportunity to have big impact not maintain status quo.
Why Wingstop?
- Generous annual Bonus scheme: with potential for higher earnings based on business performance.
- LTIP Programme: based on business performance.
- Enhanced Holiday allowance: 25 days of annual leave plus bank holidays.
- Enhanced Employer Pension Contributions: 5% Employer Contributions.
- Private Healthcare: private health insurance, including Vitality at Work perks.
- Family Support: Enhanced maternity and paternity leave for growing families.
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling.
- EV Salary Sacrifice Scheme: available after 3 months of service.
- Welcome Pack: Start your journey with us with a Wingstop welcome pack.
- Discount Platforms: Access a wide range of retail, dining, and wellness deals.
- Flexible Pay Options: Use Wagestream for on-demand access to earned wages.
- Exceptional Training & Onboarding: structured programme tailored to your role.
- Career Development: training and growth opportunities to advance your career.
- Professional Uniforms: branded attire.
- Recognition & Celebrations: semi-annual conferences and team events.
- Benefits Platform: e-learning, lifestyle savings, and well-being resources.
- Flexible Work Culture: remote work options and freedom to shape your role.
- Exclusive Discounts: 20-50% off when dining with friends and family.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal‐opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we're here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
Campaign Manager in London employer: WINGSTOP UK
Wingstop is an exceptional employer that prioritises the growth and well-being of its team members, offering a generous bonus scheme, enhanced holiday allowance, and comprehensive healthcare benefits. With a flexible work culture and a commitment to diversity and inclusion, employees are empowered to shape their roles while enjoying opportunities for professional development in a fast-paced, culturally relevant environment. Join us at our Maple Street location and be part of a team that values flavour, creativity, and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Wingstop employees on LinkedIn. You never know who might give you the inside scoop or refer you for the Campaign Manager role.
✨Tip Number 2
Prepare for interviews by researching Wingstop's recent campaigns and their impact. Be ready to discuss how you can bring the flavour to their marketing strategies and resonate with the student audience.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've managed, especially those that drove engagement among younger audiences. This will demonstrate your ability to own and optimise campaigns effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Wingstop team and bringing the flavour to life.
We think you need these skills to ace Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Manager role. Highlight your experience with campaign management, especially in engaging youth audiences, as this is key for us at Wingstop.
Showcase Your Creativity:We love innovative ideas! When writing your application, share examples of past campaigns you've led or contributed to. This will help us see how you can bring fresh flavour to our marketing efforts.
Be Data-Driven:Since performance tracking is crucial for this role, include any relevant metrics or insights from your previous campaigns. Show us how you've used data to optimise results and drive growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at WINGSTOP UK
✨Know Your Campaigns
Before the interview, dive deep into Wingstop's recent campaigns and understand their messaging. Be ready to discuss how you would approach campaign performance and what metrics you think are crucial for success.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led, especially those targeting youth audiences. Highlight your creative process and how you collaborated with teams to deliver standout assets that resonate culturally.
✨Understand the Market
Familiarise yourself with the QSR landscape, particularly competitors in the chicken category. Be prepared to share insights on what you think makes a campaign successful and how you would leverage market trends for Wingstop.
✨Emphasise Cross-Functional Collaboration
Since the role involves working across various teams, think of examples where you've successfully led cross-functional projects. Discuss how you ensure alignment and drive results through collaboration, especially during key trading moments.
