Creative Studio Lead

Role Overview

The Creative Studio Lead owns the production, delivery and quality of Wingstop UK & Ireland's creative output across every channel and consumer touchpoint, running the engine that turns brand vision and strategy into work that lands in market.

This role is responsible for ensuring creative work is strategically strong, culturally relevant, commercially effective and delivered on time, on brand and on budget.

Reporting to the Chief Brand Officer and working in close partnership with the Brand Manager, the Creative Studio Lead runs creative delivery from brief through to final execution.

They manage workflow, production partners, agency relationships and internal stakeholders to ensure campaigns, launches and brand activity move efficiently from idea to execution and land in market at pace.

Key Responsibilities

• Uphold and operationalise the creative vision set by the Brand Manager and CBO, translating it into work that ships across all channels and consumer touchpoints.
• Turn brand strategy and creative platforms into clear, executable production plans that protect long‑term distinctiveness while moving at pace.
• Set and hold the quality and delivery bar for campaigns, flavour launches, partnerships, new store openings, social and in store activity.
• Ensure creative output strengthens brand consistency, cultural relevance and commercial performance.
• Grow into the day‑to‑day quality control point on creative output, holding sign‑off on behalf of the CBO as trust and brand knowledge build over time.
• Own end‑to‑end delivery of creative projects from briefing and concept development through production, rollout and launch.
• Manage creative workflow, prioritisation and delivery schedules to ensure projects are delivered efficiently, on time and at the required quality standard.
• Build and maintain clear production timelines, critical paths and ways of working to ensure work moves effectively from concept to execution.
• Ensure campaigns and creative assets are delivered accurately and at pace across film, photography, social, OOH, digital, CRM, in store and retail channels.
• Remove blockers and drive momentum across projects to ensure creative lands in market on time and supports key trading moments.
• Coordinate internal teams, agencies and production partners to ensure alignment, accountability and smooth delivery.
• Lead creative production across all campaign and brand activity, ensuring work is delivered efficiently and to a high creative standard.
• Manage agency and production partners to ensure projects are executed effectively, timelines are met and outputs deliver against brief.
• Own and manage creative and production budgets, ensuring spend is controlled, investment is optimised and projects are delivered cost‑effectively.
• Negotiate scopes of work, production costs and resource allocation to maximise creative impact while maintaining budget discipline.
• Make commercial decisions on creative execution, balancing ambition, quality, speed and cost.
• Codify, maintain and apply the visual and verbal brand systems that make Wingstop instantly recognisable, in partnership with the Brand Manager.
• Create frameworks, toolkits and guidelines that enable teams and agencies to execute consistently at scale.
• Ensure brand assets are maintained, organised and applied consistently across every customer touchpoint.
• Continuously improve processes and creative operations to enable faster, more efficient execution without compromising quality.
• Lead, develop and mentor the in‑house creative team, setting clear expectations, priorities and standards.
• Manage team workflow and resource allocation to ensure the right work is prioritised and delivered effectively.
• Hold agency and production partners accountable for quality, pace, responsiveness and output.
• Create efficient ways of working between internal teams, freelancers, agencies and suppliers to improve delivery and reduce inefficiency.
• Foster a high‑performance creative culture that balances strong creative thinking with operational discipline and delivery excellence.
• Act as the senior point of accountability for creative delivery across the business, presenting work and recommendations to senior leadership.
• Partner closely with Growth, Operations, Digital and People teams to align creative priorities with business objectives.
• Ensure stakeholders are aligned on timelines, expectations, budgets and delivery requirements.
• Make the commercial case for creative decisions, connecting brand investment to business growth and performance outcomes.

Qualifications

• 5+ years in senior brand, creative or creative production leadership roles, either in‑house, agency side or both.
• Proven experience leading end‑to‑end creative delivery across campaigns, production and multi‑channel execution.
• Strong experience managing workflow, creative operations and production timelines in a fast‑paced environment.
• Demonstrable experience managing agency, freelancer and production partner relationships.
• Experience managing creative budgets, production spend and cost control.
• Strong understanding of how to balance creative quality, pace and commercial priorities.
• Experience building and governing brand systems and distinctive assets.
• Strong stakeholder management and presentation skills, comfortable operating at executive level.
• Strong creative judgement and the credibility to hold a quality bar with internal teams, freelancers and agencies.

Desirable Experience

• Experience in QSR, food & beverage, retail or other high‑frequency consumer categories.
• Experience working in culturally relevant or youth‑focused brands.
• Experience scaling a fast‑growth consumer business.
• Experience leading both creative excellence and operational delivery in high‑volume environments.
• Key Behaviours and Mindset
• Delivers with pace and thrives in high‑volume, fast‑moving environments.
• Holds a high creative bar while driving efficient execution.
• Organised, commercially minded and operationally strong.
• Balances ambition, quality, timelines and cost effectively.
• Takes ownership and drives projects through to completion.
• Comfortable making decisions and solving problems to keep delivery moving.
• Collaborative leader who builds strong relationships and brings teams with them.

Benefits

• Enhanced holiday allowance (25 days + Bank Holidays + Birthday Off).
• Enhanced company sick pay (2 weeks full pay).
• 12‑Month rolling pension contributions (5% employer).
• Enhanced family‑friendly leave.
• Private healthcare – sole cover.
• Optional electric vehicle salary sacrifice scheme.
• Travel: 55p per mileage allowance.
• Company laptop & phone.
• Bonus base of 20% with stretch opportunity.
• LTIP from Day 1 of employment.
• 20‑50% employee discount when dining with friends & family.
• Access to our benefits platform – lifestyle savings, recognition & well‑being.
• Commitment to Diversity and Inclusion

At Wingstop, we celebrate individuality and are dedicated to fostering a diverse and inclusive workplace.

We are an equal‑opportunity employer committed to creating a supportive environment for all.

If you require any adjustments during the recruitment process to perform at your best, please let us know – we’re here to assist you.

AI Disclaimer

We recognise that AI can be a useful tool and many candidates use it for support.

However, we are truly interested in you, not an AI‑generated version of you.

We want to hear your voice and understand your real experience.

Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are.

Bring your authentic self to the process – that’s who we’re excited to meet.

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