At a Glance
- Tasks: Lead exciting campaigns that resonate with students and drive brand loyalty.
- Company: Join Wingstop, a top-rated workplace known for its vibrant culture and flavourful experiences.
- Benefits: Enjoy competitive salary, generous bonuses, flexible work options, and extensive perks.
- Other info: Be part of a diverse team committed to excellence and innovation.
- Why this job: Make a real impact in a fast-growing brand while having fun and being creative.
- Qualifications: Experience in campaign management and a passion for engaging youth audiences.
The predicted salary is between 50000 - 55000 £ per year.
Location: Maple Street (4 days a week)
Salary: £50 - £55k DOE + Bonus + LTIP & industry leading benefits
Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations
Be Part of Something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team. We have been recognised for our commitment to excellence earning accolades such as Sunday Times Best Places to Work 2024 & 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025. But our mission remains simple: BRING THE FLAVOUR.
Campaign Manager Responsibilities
- Own the product performance related campaigns from briefing our comms agency to reviewing the effectiveness.
- Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments).
- Own campaign messaging for menu launches and commercial activations.
- Brief and manage creative/content teams to deliver best-in-class assets.
- Partner with Digital & CRM teams to deliver seamless omni-channel campaigns.
Student & Youth Audience Growth
- Build and activate campaigns that resonate with student and youth audiences.
- Drive frequency and loyalty through targeted, culturally relevant activations.
- Work cross-functionally to ensure availability at key moments (e.g. late night, term time).
- Leverage channels and partners to keep Wingstop front of mind.
Commercial Partnerships
- Own and grow third-party commercial partnerships to unlock new audiences and revenue.
- Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery.
- Identify, evaluate, and onboard new commercial opportunities.
- Act as the central POC for all partnership activity and internal alignment.
Performance & Optimisation
- Track and report campaign performance (weekly/monthly) with clear commercial insights.
- Partner with Finance & Ops to evaluate impact and identify growth opportunities.
- Lead post-campaign reviews and embed learnings into future plans.
- Continuously optimise campaign calendar based on performance and trading.
Cross-Functional Leadership & Planning
- Lead cross-functional working groups for campaigns.
- Align campaigns to the full guest journey across Ops, Delivery, and Finance.
- Own and manage the marketing calendar across campaigns and key trading moments.
- Collaborate with global markets to share insights and best practices.
Competitor & Market Insight
- Monitor competitor activity across QSR and chicken category.
- Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience.
- Deliver monthly competitor updates and quarterly deep dives.
- Translate insights into actionable opportunities for growth.
What Success Looks Like
- Campaigns that cut through culturally and commercially.
- Strong growth in frequency, especially among younger audiences.
- Partnerships that deliver measurable revenue and reach.
- A test-and-learn culture driven by data and insight.
- Real ownership from day one.
- End-to-end scope across digital growth and restaurant operations.
- High visibility and impact in a fast-scaling, culturally relevant brand.
- Opportunity to have big impact not maintain status quo.
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:
- Generous annual Bonus scheme: with potential for higher earnings based on business performance
- LTIP Programme: based on business performance
- Enhanced Holiday allowance: 25 days of annual leave plus bank holidays
- Enhanced Employer Pension Contributions: 5% Employer Contributions
- Private Healthcare: private health insurance, including Vitality at Work perks
- Family Support: Enhanced maternity and paternity leave for growing families
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
- EV Salary Sacrifice Scheme: available after 3 months of service
- Welcome Pack: Start your journey with us with a Wingstop welcome pack
- Discount Platforms: Access a wide range of retail, dining, and wellness deals
- Flexible Pay Options: Use Wagestream for on-demand access to earned wages
- Exceptional Training & Onboarding: structured programme tailored to your role
- Career Development: training and growth opportunities to advance your career
- Professional Uniforms: branded attire
- Recognition & Celebrations: semi-annual conferences and team events
- Benefits Platform: e-learning, lifestyle savings, and well-being resources
- Flexible Work Culture: remote work options and freedom to shape your role
- Exclusive Discounts: 20-50% off when dining with friends and family
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal‑opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we’re here to assist you. If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
Campaign Manager employer: WINGSTOP UK
Wingstop is an exceptional employer that prioritises the growth and well-being of its team members, offering a generous bonus scheme, enhanced holiday allowance, and comprehensive healthcare benefits. With a flexible work culture and a commitment to diversity and inclusion, employees are empowered to shape their roles while enjoying opportunities for professional development in a fast-scaling, culturally relevant brand. Join us at our Maple Street location and be part of a team that values your contributions and celebrates your individuality.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager
✨Tip Number 1
Get to know the company inside out! Research Wingstop's campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of the flavour revolution.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to campaign management. Think about how you can demonstrate your experience with youth audiences and commercial partnerships – that's what they want to hear!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Campaign Manager
Some tips for your application 🫡
Show Your Passion for Flavour:When you're writing your application, let your love for flavour and food shine through! We want to see how you can bring that passion into the Campaign Manager role. Share any relevant experiences that highlight your enthusiasm for creating memorable moments.
Tailor Your Application:Make sure to customise your application to fit the Campaign Manager position. Highlight your experience with campaign management, especially in engaging youth audiences. We love seeing how your skills align with our mission to 'BRING THE FLAVOUR'.
Be Data-Driven:Since we’re all about performance and optimisation, include examples of how you've used data to drive campaign success in your application. Show us how you track performance and make decisions based on insights – it’s a big part of what we do!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen to be part of the Wingstop team right from the start!
How to prepare for a job interview at WINGSTOP UK
✨Know Your Flavours
Before the interview, dive deep into Wingstop's menu and understand their unique offerings. Familiarise yourself with their campaigns and how they resonate with the target audience, especially students and youth. This knowledge will help you demonstrate your passion for the brand and its mission.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in the end-to-end execution, from briefing creative teams to tracking performance. Use metrics to illustrate your success and how you can bring that expertise to Wingstop.
✨Emphasise Cross-Functional Collaboration
Wingstop values teamwork across various departments. Be ready to share examples of how you've successfully worked with different teams, such as digital, finance, and operations, to achieve campaign goals. This will show that you can thrive in a collaborative environment.
✨Stay Ahead of the Competition
Research Wingstop's competitors and be prepared to discuss their strategies. Bring insights on what works and what doesn’t in the QSR space, and suggest actionable ideas for how Wingstop can stand out. This demonstrates your proactive approach and understanding of the market.
