At a Glance
- Tasks: Drive marketing strategies for 200-250 restaurants and collaborate with brand partners.
- Company: Join Wingstop, a fast-growing flavour-focused restaurant brand.
- Benefits: Enjoy 25 days paid leave, remote work, and opportunities for travel.
- Other info: Remote role with international travel across the EMEA region.
- Why this job: Be part of a dynamic team making a real impact in the food industry.
- Qualifications: Creative, collaborative, and eager to learn with a passion for marketing.
The predicted salary is between 30000 - 40000 € per year.
Who We Are
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
What We’ll Need
The Marketing Coordinator role is a key member of the Europe Middle East Africa (EMEA) regional marketing team with responsibility for 200-250 restaurants owned by 10 Brand Partners (franchisees). A great Marketing Coordinator is collaborative, creative, energetic, and an effective relationship-builder with the business acumen to achieve sales growth, brand awareness, and brand engagement. The role will take the lead in driving day‑to‑day sales optimisation, creating and activating marketing calendar plans alongside our brand partners, increasing digital effectiveness, improving brand impact, premiumisation and global cohesion. The role will focus on improving these elements in our existing 10 markets while being a pivotal player in supporting the Senior Marketing Manager in new market entries. This is a remote role but requires regular international travel across the EMEA region.
What You’ll Need
Connect regularly to Brand Partner sales and marketing leads in each of our existing markets.
Collaborate and advise on marketing activation, innovation and calendar planning.
Collaborate with Brand Partners to safeguard brand communication in each market including logo usage, press release approvals, legislative considerations.
Support Brand Partners and the wider Team EMEA with marketing content for presentations and new market entry induction packs.
Responsible for sharing best practice content between markets and the Global Support Centre (GSC) where applicable.
Coordinate alongside the GSC activating Wingstop global moments across EMEA markets.
Support on pricing and menu management recommendations.
Be the owner of sharing trend analysis and making meaningful recommendations of the back of it.
Support the marketing strategy and execution for new market entries within EMEA, including conducting competitor pricing analysis.
Provide marketing consultation for key projects such as pre-market assessments, brand trackers, innovation research, pricing studies.
Represent EMEA on marketing forums e.g. International Marketing calls, NME project calls and digital calls and share key activities.
Support the Senior Marketing Manager to localise campaigns to meet regional needs while maintaining brand consistency.
Help to maintain a centralised library of up-to-date brand assets on the brand library.
Proactively track competitor activity and marketing initiatives across markets.
Partner with the GSC technology team to support website creation, updates and localisation for new and existing markets and setup and ongoing optimisation of Google Business Profiles for all new market entries and restaurant openings.
Collaborate with the GSC to establish official social media handles for new markets. Support onboarding of Brand Partners to social platforms, including access, governance and best practice guidance.
Who You Are
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is part of learning and growth. You take action, move fast, and keep pushing forward.
You show up with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
Benefits
25 days paid annual leave plus
Marketing Coordinator in London employer: Wingstop Restaurants Inc.
At Wingstop, we pride ourselves on being more than just a restaurant; we are a vibrant community dedicated to serving the world flavour. As a Marketing Coordinator in the EMEA region, you will thrive in a dynamic and collaborative work culture that values creativity and innovation, with ample opportunities for professional growth and development. Enjoy the flexibility of remote work while engaging in exciting international travel, all while contributing to a brand that is rapidly expanding and making a significant impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Wingstop or similar brands. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on marketing strategies or campaigns. This will demonstrate your passion for the role and your understanding of the brand's mission.
✨Tip Number 3
Be prepared for interviews by researching the company and its competitors. Know their latest marketing initiatives and be ready to discuss how you can contribute to their success. This shows you're genuinely interested and proactive!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and are familiar with the brand's online presence.
We think you need these skills to ace Marketing Coordinator in London
Some tips for your application 🫡
Show Your Passion for Flavor:When writing your application, let your love for flavour shine through! We want to see how you connect with our mission to Serve the World Flavor. Share any personal experiences or ideas that highlight your enthusiasm for the food industry.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Marketing Coordinator role. Highlight your collaborative spirit and creativity, and don’t forget to mention any relevant experience that showcases your ability to drive sales growth and brand engagement.
Be Authentic:We value authenticity, so be yourself in your application! Share your unique perspective and how you can contribute to our team. Remember, we’re looking for someone who is not just qualified but also a great fit for our culture.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our flavour-filled journey!
How to prepare for a job interview at Wingstop Restaurants Inc.
✨Know Your Flavour
Before the interview, dive deep into the company's mission and values. Understand what 'Serving the World Flavor' means to them and how you can contribute to that vision as a Marketing Coordinator. This will help you align your answers with their goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Brand Partners, be ready to share examples of how you've successfully collaborated in the past. Highlight specific projects where your teamwork led to positive outcomes, demonstrating your ability to build relationships.
✨Bring Data to the Table
Prepare to discuss how you've used data to drive marketing decisions. Whether it's trend analysis or competitor pricing, having concrete examples will show that you have the business acumen needed for this role. Be ready to suggest how you could apply this at Wingstop.
✨Emphasise Your Adaptability
This position requires regular international travel and adapting to different markets. Share experiences where you've had to adjust your strategies or approaches based on varying circumstances. This will demonstrate your flexibility and readiness for the challenges ahead.
