At a Glance
- Tasks: Drive marketing strategies for 200-250 restaurants and collaborate with brand partners.
- Company: Join Wingstop, a fast-growing flavour-focused restaurant brand.
- Benefits: Enjoy 25 days paid leave, remote work, and opportunities for travel.
- Other info: Opportunity for personal growth and to make a real impact in the industry.
- Why this job: Be part of a dynamic team that shapes marketing across EMEA markets.
- Qualifications: Creative, collaborative, and energetic individuals with a passion for marketing.
The predicted salary is between 30000 - 40000 £ per year.
Who We Are
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
What We’ll Need
The Marketing Coordinator role is a key member of the Europe Middle East Africa (EMEA) regional marketing team with responsibility for 200-250 restaurants owned by 10 Brand Partners (franchisees). A great Marketing Coordinator is collaborative, creative, energetic, and an effective relationship-builder with the business acumen to achieve sales growth, brand awareness, and brand engagement. The role will take the lead in driving day‑to‑day sales optimisation, creating and activating marketing calendar plans alongside our brand partners, increasing digital effectiveness, improving brand impact, premiumisation and global cohesion. The role will focus on improving these elements in our existing 10 markets while being a pivotal player in supporting the Senior Marketing Manager in new market entries. This is a remote role but requires regular international travel across the EMEA region.
What You’ll Need
Connect regularly to Brand Partner sales and marketing leads in each of our existing markets.
Collaborate and advise on marketing activation, innovation and calendar planning.
Collaborate with Brand Partners to safeguard brand communication in each market including logo usage, press release approvals, legislative considerations.
Support Brand Partners and the wider Team EMEA with marketing content for presentations and new market entry induction packs.
Responsible for sharing best practice content between markets and the Global Support Centre (GSC) where applicable.
Coordinate alongside the GSC activating Wingstop global moments across EMEA markets.
Support on pricing and menu management recommendations.
Be the owner of sharing trend analysis and making meaningful recommendations of the back of it.
Support the marketing strategy and execution for new market entries within EMEA, including conducting competitor pricing analysis.
Provide marketing consultation for key projects such as pre-market assessments, brand trackers, innovation research, pricing studies.
Represent EMEA on marketing forums e.g. International Marketing calls, NME project calls and digital calls and share key activities.
Support the Senior Marketing Manager to localise campaigns to meet regional needs while maintaining brand consistency.
Help to maintain a centralised library of up-to-date brand assets on the brand library.
Proactively track competitor activity and marketing initiatives across markets.
Partner with the GSC technology team to support website creation, updates and localisation for new and existing markets and setup and ongoing optimisation of Google Business Profiles for all new market entries and restaurant openings.
Collaborate with the GSC to establish official social media handles for new markets. Support onboarding of Brand Partners to social platforms, including access, governance and best practice guidance.
Who You Are
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is part of learning and growth. You take action, move fast, and keep pushing forward.
You show up with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
Benefits
25 days paid annual leave plus
Marketing Coordinator in Cardiff employer: Wingstop Restaurants Inc.
At Wingstop, we pride ourselves on being a vibrant and inclusive workplace where every team member is valued and encouraged to grow. Our night shift Crew Members enjoy a dynamic environment filled with energy, flexible scheduling, and the chance to be part of a close-knit team that celebrates success together. With benefits like free food, employee discounts, and structured career progression opportunities, working at Wingstop is not just a job—it's a chance to thrive in a fun and rewarding atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wingstop Restaurants Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wingstop Restaurants Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wingstop Restaurants Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wingstop Restaurants Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Coordinator in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wingstop Restaurants Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wingstop Restaurants Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wingstop Restaurants Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wingstop Restaurants Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wingstop Restaurants Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wingstop Restaurants Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
