At a Glance
- Tasks: Drive digital marketing campaigns and optimise performance across various platforms.
- Company: Join M32 AI, a dynamic subsidiary of Wing Assistant.
- Benefits: Competitive salary, equity grant, health insurance, and remote work flexibility.
- Other info: Enjoy autonomy and fast-track opportunities for leadership.
- Why this job: Be a key player in innovative marketing strategies and growth experiments.
- Qualifications: 3+ years in digital marketing with a focus on performance and B2B.
The predicted salary is between 60000 - 90000 £ per year.
We are looking for a Senior Growth Manager for M32 AI, a subsidiary of Wing Assistant, to drive acquisition, conversion, and experimentation across all major digital channels. This is a hands-on, full-stack marketing role for someone with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our parent company's SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.
Key Responsibilities:
- Performance Marketing - Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms; Research keywords, create campaigns, manage bidding strategies, test creatives; Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.); Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigour.
- Landing Pages & CRO - Build, test, and optimize landing pages (Framer experience strongly preferred); Implement A/B tests and multivariate tests to improve conversion rates; Track behavioral data using tools like Hotjar, GA4, Posthog, or similar.
- Strategy & Execution - Work closely with the SVP of Marketing on new go-to-market strategies; Ideate and execute scrappy growth experiments; Own and drive special projects across lifecycle, funnel optimization, or community; Take on tasks as needed to move projects forward.
- Generalist Marketing Ops - Support hiring and onboarding of new marketing team members; Fill operational gaps across SEO, lifecycle, or comms as needed; Build repeatable systems and documentation to enable scale.
- Creatives & Copy - Ideally, you’re capable of producing and testing basic creatives; Strong written English and copy instincts; Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma.
- Cross-Channel Growth - Assist with influencer outreach, co-marketing, and affiliate testing; Manage email flows or lifecycle campaigns across onboarding, retention, and upsell; Help shape the narrative across touchpoints, working closely with product and content.
Qualifications:
- 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B.
- Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
- Experience building or optimizing landing pages with CRO best practices.
- Experience using AI tools such as ChatGPT, Claude, etc.
- Ideally: startup or high-growth company background.
- Ideally, have experience working on marketing for SaaS tools and/or AI products.
Skills:
- Deep understanding of marketing fundamentals, analytics, and experimentation.
- Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer.
- Strong copy instincts and design taste; capable of producing assets or guiding freelancers.
- Experience with marketing automation tools like Zapier, n8n, Make, etc.
- Bonus: experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar), influencer outreach/campaigns.
Mindset:
- Self-starter who thrives in ambiguity and rapid iteration.
- Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work.
- Operates with urgency and prioritizes outcomes over activity.
- Excited to work across time zones and jump into different projects as needed.
Benefits:
- Competitive compensation.
- Equity grant.
- Large pool of resources and team members to leverage.
- Health insurance.
- High level of autonomy/control over activities.
- Fast track to leadership.
Working Location: This is a remote-first role. We welcome applicants from across the United Kingdom.
£60,000 - £90,000 a year
Remote Senior Growth Marketing Manager in Lisburn employer: Wing Assistant
M32 AI, a dynamic subsidiary of Wing Assistant, offers an exceptional work environment for the Remote Senior Growth Marketing Manager role. With a strong emphasis on employee autonomy and growth, team members benefit from competitive compensation, equity grants, and access to a wealth of resources. The collaborative culture fosters innovation and experimentation, making it an ideal place for those looking to make a meaningful impact in a fast-paced, remote-first setting across the United Kingdom.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Senior Growth Marketing Manager in Lisburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wing Assistant and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wing Assistant are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wing Assistant on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wing Assistant. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Senior Growth Marketing Manager in Lisburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wing Assistant. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wing Assistant:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wing Assistant’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wing Assistant
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wing Assistant will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wing Assistant, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
