At a Glance
- Tasks: Own and optimise Google Ads campaigns across Search, YouTube, and Performance Max.
- Company: Join Wing, a dynamic company focused on turning intent into revenue.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on data-driven decision making.
- Why this job: Make a real impact by driving significant revenue growth through innovative ad strategies.
- Qualifications: Expertise in Google Ads, strong analytical skills, and creative copywriting abilities.
The predicted salary is between 50000 - 70000 € per year.
About Us
At Wing, we are looking for a high-level Google Ads Expert who knows how to turn intent into revenue. You won’t just be "managing" an account from the sidelines; you will own the strategy, execution, and optimization of our entire Google ecosystem. We need a specialist who is data-obsessed, understands the nuances of the Google auction, and knows how to scale budgets effectively.
You Will Own:
- Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.
- Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS.
- Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.
- Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.
- Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager.
Preferred Skills & Experience:
- Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
- B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
- Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
- Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
- Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.
Hiring Process:
- Introduction call with Recruiter
- Practical challenge to assess your work quality
- Team Interview
- Offer
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Google Ads Expert employer: Wing Assistant
At Wing, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. As a Google Ads Expert, you will not only have the opportunity to drive impactful campaigns but also benefit from continuous professional development and collaboration with creative teams. Located in a vibrant environment, we offer competitive compensation, flexible working arrangements, and a commitment to your growth, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Google Ads Expert
✨Tip Number 1
Get to know the company inside out! Research Wing's values, recent projects, and their approach to Google Ads. This will help you tailor your conversation during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Prepare for the practical challenge by running through some mock campaigns. Use your analytical skills to showcase how you would optimise ads and scale budgets effectively. We want to see your thought process!
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences at Wing and any tips they might have for the interview process. It’s all about making those connections!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining us at Wing and ready to take on the challenge of being a Google Ads Expert.
We think you need these skills to ace Google Ads Expert
Some tips for your application 🫡
Show Off Your Google Ads Mastery:Make sure to highlight your deep expertise in Google Ads, especially in Search and YouTube. We want to see how you've turned intent into revenue in your previous roles, so don’t hold back on those success stories!
Be Data-Obsessed:Since we’re all about analytics, share examples of how you’ve used data to optimise campaigns. Talk about your experience with A/B testing and how it’s helped you maximise Quality Score and ROAS. We love a numbers-driven approach!
Craft Compelling Ad Copy:Your copywriting skills are crucial! Show us how you can write high-intent ad copy that resonates with user search queries. Include samples or describe your process for creating engaging content that drives conversions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let’s get started on this journey together!
How to prepare for a job interview at Wing Assistant
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Understand the latest features, trends, and best practices for Search and YouTube Ads. Being able to discuss specific strategies you've implemented in the past will show that you're not just familiar with the platform but are a true expert.
✨Prepare for Data-Driven Discussions
Since the role requires analytical rigor, be ready to dive deep into metrics like CTR, CPC, and Conversion Rates. Have examples of how you've used data to optimise campaigns and improve ROAS. This will demonstrate your ability to turn numbers into actionable insights.
✨Showcase Your Creative Side
Don't forget that creative strategy is key! Be prepared to discuss how you've collaborated with creative teams to develop compelling ad copy and video hooks. Bring examples of successful campaigns where your creative input made a difference.
✨Practice A/B Testing Scenarios
Since hands-on optimisation is crucial, think of specific A/B testing scenarios you've executed. Be ready to explain your thought process behind choosing headlines, extensions, or landing pages, and how those decisions impacted campaign performance. This will highlight your practical experience and strategic thinking.
