At a Glance
- Tasks: Lead CRO experiments to boost sales and optimise customer journeys.
- Company: Join Wing Assistant, a rapidly growing platform for hiring remote talent.
- Benefits: Enjoy remote work, competitive salary, performance bonuses, and health insurance.
- Other info: High autonomy and fast-track leadership opportunities for top performers.
- Why this job: Make a real impact on revenue while working in a dynamic, innovative environment.
- Qualifications: 5+ years in CRO with proven success in B2B lead generation.
The predicted salary is between 40000 - 64000 £ per year.
About Us
Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth (several million USD per year and growing) and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us.
Overview
You’ll own the experimentation program that turns traffic into sales pipeline and revenue. From landing pages and forms to ad-to-page scent and funnel health, you’ll find inefficiencies, fix them, and scale what works. You’ll partner closely with paid acquisition, web design, and Sales to improve conversion across the whole customer journey.
What you\'ll do
- Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
- Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly/booking flows.
- Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
- Analyze and improve funnels: Identify leaks across the MQL→SQL→Deal→Won pipeline.
- Gain insights: Blend GA4/StatCounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.
What you look like
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred). Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
- Fluency in test design & statistics (power analysis, sequential testing, stopping rules, multiple-comparison discipline). Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
- Proven experience with SEO +/- GEO
- If no GEO experience, to have willingness to learn quickly and putting learnings into actions
- Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
- Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects
What success looks like (6–12 months)
- 5+ years in digital marketing with a strong focus on B2B performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Your first 30/60/90
- 30 days: Audit funnels, tracking, and past tests; establish experiment backlog and KPI baseline; fix top-1 instrumentation gap.
- 60 days: Ship 3–5 high-impact tests (LPs, forms, booking flow), establish reporting cadence by channel/segment.
- 90 days: Scale winners, expand into personalization/offer tests, and roll out a playbook for ongoing page-speed and UX hygiene.
What You Get
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
£50,000 - £80,000 a year
Conversion Rate Optimization (CRO) Marketer in Manchester employer: Wing Assistant
Wing Assistant is an exceptional employer that prioritises employee growth and autonomy within a dynamic remote-first culture. With significant investment in talent development and a commitment to performance-based rewards, team members enjoy high visibility and direct access to the founding team, making it an ideal environment for those looking to make a meaningful impact in conversion rate optimisation.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimization (CRO) Marketer in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wing Assistant and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wing Assistant are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wing Assistant on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wing Assistant. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conversion Rate Optimization (CRO) Marketer in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wing Assistant. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wing Assistant:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wing Assistant’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wing Assistant
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wing Assistant will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wing Assistant, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
