At a Glance
- Tasks: Lead CRO experiments to boost sales and optimise customer journeys.
- Company: Join Wing Assistant, a rapidly growing platform for hiring remote talent.
- Benefits: Enjoy remote work, competitive salary, performance bonuses, and health insurance.
- Other info: High autonomy and fast-track leadership opportunities for top performers.
- Why this job: Make a real impact on revenue while working in a dynamic, innovative environment.
- Qualifications: 5+ years in CRO with proven success in B2B lead generation.
The predicted salary is between 40000 - 64000 € per year.
About Us
Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth (several million USD per year and growing) and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us.
Overview
You’ll own the experimentation program that turns traffic into sales pipeline and revenue. From landing pages and forms to ad-to-page scent and funnel health, you’ll find inefficiencies, fix them, and scale what works. You’ll partner closely with paid acquisition, web design, and Sales to improve conversion across the whole customer journey.
What you\'ll do
- Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
- Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly/booking flows.
- Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
- Analyze and improve funnels: Identify leaks across the MQL→SQL→Deal→Won pipeline.
- Gain insights: Blend GA4/StatCounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.
What you look like
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred). Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
- Fluency in test design & statistics (power analysis, sequential testing, stopping rules, multiple-comparison discipline). Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
- Proven experience with SEO +/- GEO
- If no GEO experience, to have willingness to learn quickly and putting learnings into actions
- Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
- Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects
What success looks like (6–12 months)
- 5+ years in digital marketing with a strong focus on B2B performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Your first 30/60/90
- 30 days: Audit funnels, tracking, and past tests; establish experiment backlog and KPI baseline; fix top-1 instrumentation gap.
- 60 days: Ship 3–5 high-impact tests (LPs, forms, booking flow), establish reporting cadence by channel/segment.
- 90 days: Scale winners, expand into personalization/offer tests, and roll out a playbook for ongoing page-speed and UX hygiene.
What You Get
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
£50,000 - £80,000 a year
Conversion Rate Optimization (CRO) Marketer in Manchester employer: Wing Assistant
Wing Assistant is an exceptional employer that prioritises employee growth and autonomy within a dynamic remote-first culture. With significant investment in talent development and a commitment to performance-based rewards, team members enjoy high visibility and direct access to the founding team, making it an ideal environment for those looking to make a meaningful impact in conversion rate optimisation.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimization (CRO) Marketer in Manchester
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as GA4, Hotjar, and Convert. Having hands-on experience with these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive conversion improvements in previous roles. Be ready to discuss specific metrics like lead-form CVR or SQL rates during any interviews.
✨Tip Number 3
Network with professionals in the CRO space, especially those who have experience in B2B lead generation. Engaging with industry peers can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and experimentation. Be ready to share your thought process on designing tests, interpreting results, and scaling successful strategies, as this is a key responsibility for the role.
We think you need these skills to ace Conversion Rate Optimization (CRO) Marketer in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in Conversion Rate Optimization (CRO) and digital marketing. Focus on specific achievements, such as improving lead-form conversion rates or managing ad budgets, to demonstrate your impact.
Craft a Compelling Cover Letter:In your cover letter, express your passion for CRO and how your skills align with the company's goals. Mention your familiarity with tools like GA4, A/B testing platforms, and your ability to analyse data to drive results.
Showcase Relevant Experience:Provide examples of past projects where you successfully optimised funnels or landing pages. Highlight any quantitative results, such as increased conversion rates or reduced drop-off rates, to showcase your effectiveness.
Demonstrate Continuous Learning:Mention any recent courses or certifications related to CRO, digital marketing, or analytics. This shows your commitment to staying updated with industry trends and your willingness to learn new tools and techniques.
How to prepare for a job interview at Wing Assistant
✨Showcase Your CRO Experience
Be prepared to discuss your past experiences in conversion rate optimisation. Highlight specific projects where you improved lead-form conversion rates or booking rates, and be ready to share the metrics that demonstrate your success.
✨Demonstrate Analytical Skills
Since the role requires a strong understanding of data analysis, come equipped with examples of how you've used analytics tools like GA4 or heatmaps to identify issues in funnels. Discuss how you blended different data sources to derive actionable insights.
✨Prepare for Test Design Questions
Expect questions about A/B testing and multivariate testing. Be ready to explain your approach to hypothesis creation, test execution, and how you determine the success of a test. Familiarity with statistical concepts will be beneficial.
✨Align with Company Goals
Research Wing Assistant's mission and values. During the interview, express how your skills in CRO can directly contribute to their growth objectives. Show enthusiasm for working collaboratively across departments to enhance the customer journey.
