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For Companies At a Glance
- Tasks: Lead CRO initiatives to turn traffic into sales and optimise customer journeys.
- Company: Join a fast-growing platform focused on hiring vetted remote talent.
- Benefits: Competitive salary, performance bonuses, remote work, and health insurance.
- Other info: Enjoy high autonomy, direct access to leadership, and opportunities for rapid career advancement.
- Why this job: Make a real impact by optimising conversion rates and driving revenue growth.
- Qualifications: 5+ years in CRO with strong analytical and experimentation skills.
The predicted salary is between 42500 - 59500 £ per year.
About Us
Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth (several million USD per year and growing) and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue – so CRO is mission-critical for us.
Overview
You’ll own the experimentation program that turns traffic into sales pipeline and revenue. From landing pages and forms to ad-to-page scent and funnel health, you’ll find inefficiencies, fix them, and scale what works. You’ll partner closely with paid acquisition, web design, and Sales to improve conversion across the whole customer journey.
What you\\\’ll do
- Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
- Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly/booking flows.
- Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
- Analyze and improve funnels: Identify leaks across the MQL to SQL to Deal to Won pipeline.
- Gain insights: Blend GA4/Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.
What you look like
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred).Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
- Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline).Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
- Proven experience with SEO +/- GEO
- If no GEO experience, to have willingness to learn quickly and putting learnings into actions
- Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
- Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects
What success looks like (6–12 months)
- 5+ years in digital marketing with a strong focus on B2B performance marketing
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Demonstrated ability to leverage AI tools to speed up execution
- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
- Experience optimizing funnels and landing pages using CRO best practices
- Experience with email marketing platforms, influencer or affiliate campaigns
- Proven track record in SEO strategy, content production, and performance measurement
- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Your first 30/60/90
- 30 days: Audit funnels, tracking, and past tests; establish experiment backlog and KPI baseline; fix top-1 instrumentation gap.
- 60 days: Ship 3–5 high-impact tests (LPs, forms, booking flow), establish reporting cadence by channel/segment.
- 90 days: Scale winners, expand into personalization/offer tests, and roll out a playbook for ongoing page-speed and UX hygiene.
What You Get
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
£50,000 – £70,000 a year
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Conversion Rate Optimization (CRO) Lead employer: Wing Assistant
Contact Detail:
Wing Assistant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimization (CRO) Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRO projects and results. This will give potential employers a clear idea of what you can bring to the table and how you can help them boost their conversion rates.
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Be ready to discuss your past experiences, the tools you've used, and how you've tackled challenges in previous roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your CRO expertise and how it aligns with our mission at Wing Assistant.
We think you need these skills to ace Conversion Rate Optimization (CRO) Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRO and digital marketing. We want to see how your skills align with our mission of optimising conversion rates!
Showcase Your Wins: Don’t just list your responsibilities; share specific examples of how you’ve improved conversion rates or optimised funnels in the past. We love seeing tangible results that demonstrate your impact!
Be Data-Driven: Since we’re all about analytics, include any relevant metrics or data from your previous roles. Show us how you’ve used data to inform your decisions and drive successful experiments.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Wing Assistant
✨Know Your Numbers
Make sure you’re familiar with key metrics related to conversion rates, such as CVR, CPL, and SQL rates. Be ready to discuss specific examples of how you've improved these metrics in past roles, as this will show your understanding of the CRO landscape.
✨Showcase Your Experimentation Skills
Prepare to talk about your experience with A/B testing and multivariate tests. Bring examples of hypotheses you've created, tests you've executed, and the results you've achieved. This will demonstrate your hands-on experience and analytical mindset.
✨Understand the Customer Journey
Familiarise yourself with the entire customer journey from MQL to SQL to Deal to Won. Be prepared to discuss how you’ve identified and fixed leaks in funnels before, as this is crucial for the role.
✨Be Ready to Collaborate
Since the role involves working closely with various teams like paid acquisition and web design, think of examples where you've successfully collaborated across departments. Highlight your communication skills and willingness to work outside your core discipline.