Head of Sales - Tequila Reserve (£300k+ OTE)

Build WineFi’s Tequila Reserve sales floor from scratch. Recruit the team, run the floor, sell alongside them.

Location: London

Type: Full-time, In-Office

WineFi is a multi award-winning platform for investing in fine wine and spirits. Since launch, we have grown rapidly, built an international investor base and established WineFi as one of the most recognisable businesses in the category. Our latest launch, Tequila Reserve, extends the WineFi model into premium spirits, offering investors direct exposure to individual barrels of tequila and opening up a significant new growth opportunity for the business.

The Opportunity:

• This is not a role managing an established sales department. Your job is to build the Tequila Reserve sales floor from the ground up.
• You will recruit the team, establish the culture, implement the operating rhythm, manage daily performance and, particularly in the early stages, continue selling personally.
• The initial objective is to build a small, productive new business desk and then scale it aggressively as performance is proven.

Build the Floor:

• Recruit, train and develop high-quality new business salespeople.
• Own the daily commercial performance of the floor.
• Underperformance should be identified and addressed quickly.

Sell:

• You will remain a salesperson, particularly in the early stages.
• A major part of the role will be building the team itself.

Train:

• Build a structured onboarding and development programme that turns new hires into productive salespeople quickly and consistently.
• You will be expected to coach actively, listen to calls, review performance, improve pitches and objection handling, and give clear feedback that helps people improve.

Build the System:

• You will define the operating cadence of the floor.
• The objective is to create a repeatable system capable of turning new hires into productive salespeople.

What You Bring:

• You must have previously recruited, trained and managed a successful new business sales floor.
• You should also have significant experience in a comparable high-ticket, telephone-led sales environment.

We are looking for:

• Proven experience building and managing a new business sales team closing £1m+ per month.
• A strong personal track record in high-ticket sales.
• Demonstrable experience managing activity, pipeline, conversion and revenue.
• Experience recruiting, training and retaining productive salespeople.
• Strong commercial instincts and an entrepreneurial mindset.

This Role Probably Isn't For You If...

• You have only managed established sales teams that somebody else built.
• You have never worked in a high-ticket, telephone-led new business environment.
• You dislike managing calls, activity levels and individual performance closely.

What Success Looks Like:

• You have built a small, productive sales team with clear activity standards and a repeatable sales process.
• Ultimately, you have built a new business sales operation that becomes one of WineFi's principal growth engines.

Compensation will include:

• Uncapped personal commission.
• Floor override on sales generated by the team you recruit and manage.
• Performance bonus as the operation scales.
• Equity for someone who becomes instrumental in building Tequila Reserve.