Growth Lead

Growth Lead @ WineFi

Help us figure out how to scale something exceptional.

Location
: Remote.

Type
: FTE or FTC

Start date
: ASAP

No recruiters please — approaches of any kind will result in blacklisting for future roles.

Your Objective:

Build our lead generation engine, and then scale it up.

We need to build measurable, repeatable, and predictable marketing economics across a small set of channels — so we can forecast spend versus return with confidence.

In plain terms, we need to know:

\”
If we budget £W against channel X, we should expect roughly £Y back over Z period\”.

To accomplish this, we need someone to run rapid, focused experiments — backed by the capital needed to reach success.

Your Responsibilities:

• Design and run fast, data-led experiments
  to validate or disprove growth hypotheses, building on our existing work so far.

• Own the full top-of-funnel from first touch to sign-up
  — spanning paid, partner, and owned channels (including paid media, landing pages, and nurture flows).

• Work with our graphic designers
  to produce creative where required.

• Identify and remove bottlenecks
  to improve conversion and efficiency.

• Critically, measure and interpret funnel performance
  to pinpoint what\’s driving results (and what isn\’t) with scientific rigour.

• Ultimately, generate a pipeline of qualified leads that we can scale
  <– this is your #1 objective

Requirements:

• Proven experience validating and scaling early-stage channels
  in fintech, investing, or DTC.

• Analytical mindset
  — comfortable using data to guide decisions over opinion and communicating results. Fluent in cohort analysis, A/B testing and analytical tools.

• Thrives in pace
  — prefers speed of learning to perfection, with a heavy bias towards execution. This is not the role for someone who expects other people to do the work for them.

• Decisive ownership
  — tell us what channels we should be testing, when we should be spending more, and when we should move on. We want to hear where we are good, where we suck, and what we should improve.

Resources and Support:

• You won\’t inherit a team
  . This is for an operator who wants ownership before headcount.

• You\’ll have budget
  – and control over how to use it (contractors, agencies, tools).

• You\’ll have access to in-house design/dev support
  .

• You\’ll work directly with the founding team
  , with a high level of trust and autonomy.

What You Will Become:

This isn\’t just a growth job. It\’s a chance to build the blueprint for how a modern investing platform acquires and retains customers – and to define the next chapter of your career in the process.

You\’ll have real ownership. Real accountability. And real influence.

If you succeed, you will become one of the key figures in building a category-defining brand.

Compensation:

• Salary:
  Competitive and flexible for the right person.

• Equity:
  we want you thinking long-term.

• Tech:
  New MacBook + monitor.

• Wine:
  This should have been obvious

• Flexibility:
  We are a remote first team. Live and work from wherever, but expect to be in London once a quarter.

• Facilities:
  Access to our Wandsworth offices with gym/pool if UK based.

How to Apply:

Skip the formalities. Send us something that shows how you think – CV, Loom, campaign breakdown, whatever. Bonus points if you tell us
what you\’d prioritise in your first 30 days
.

Email
– and let\’s get started.

(No recruiters, please).