Head of Growth

Winedrops (UK) and its USA sister-brand Casedrops are two of the fastest-growing DTC brands in the world. In the last three years we’ve scaled to 70k members across the UK & USA, providing them access to the world’s best wines at unbeatable prices. Having launched in the USA at the end of 2025 and hitting a $10m+ run rate within the first 6 months, we are entering our next phase of growth and making fast progress to our goal of $100m by 2030. We are now looking for the operator who can own the engine that takes us there.

The role involves owning and scaling our entire growth engine - acquisition, retention, funnel optimisation, creative strategy and performance marketing - across both markets. You’ll own the number that matters: CAC, LTV and revenue growth. You will be reporting directly to the CEO, who has owned growth to this point. This role suits a highly analytical, deeply hands-on operator who has run serious budgets and wants full ownership of the growth system, not someone who needs a large team beneath them to deliver. You’ll work with your marketing team, agencies and freelancers to hit your goals.

What you’ll own:

• Own and allocate a $7m+ annual media budget across both markets, accountable for growth, payback and CAC:LTV.
• Lead and scale paid media across Meta, Google, YouTube and emerging channels, scaling what works while reducing reliance on any single platform.
• Lead a best-in-class creative-testing engine as the primary driver of paid scale: brief high-performing concepts, set testing priorities, and direct creative using performance data and customer insight.

Measurement & efficiency:

• Own the measurement framework — incrementality testing, geo-holdouts and media-mix modelling — so channel decisions are made on incremental revenue, margin and payback rather than last-click attribution.
• Monitor MER, CAC, LTV:CAC, contribution margin, payback period and retention; own growth reporting, dashboards, forecasting and weekly performance reviews for leadership.

Funnel, offer & lifetime value:

• Build and maintain a structured experimentation roadmap across audiences, offers, funnels, landing pages, advertorials and creative.
• Architect and optimise the full funnel from ad to app.
• Develop and test offers, bundles, pricing and membership mechanics to lift first-purchase conversion and LTV, and drive post-purchase growth — retention, repeat rate and win-back — alongside lifecycle/CRM.

Build the system:

• Manage and build the capabilities of the team of creative strategists, editors and agencies whilst working effectively alongside other business functions.
• Build the scalable systems, processes and operational foundations that let us grow efficiently. We like to keep teams as lean as possible.
• Set the growth roadmap, priorities and budget, and identify and prioritise the next set of growth opportunities across acquisition, CRO, retention and post-purchase.

Who you are:

• 7+ years in growth, performance marketing and user acquisition, with experience at high-growth DTC brands.
• Track record personally running and scaling $5m+/year in paid media. A hands-on operator who stays close to the accounts.
• Proven channel diversification beyond Meta: you’ve scaled other channels e.g. Google/YouTube, CTV, influencer/affiliate and you think in incrementality and MMM, not purely last-click.
• Fluent in DTC unit economics — MER, CAC, LTV:CAC, payback, contribution margin and able to make budget decisions on profit, not proxies.
• Experience scaling media spend across multiple geographies (UK + US ideal).
• Comfortable operating lean; orchestrating agencies, freelancers and AI tooling rather than delegating to large in-house teams.
• Decisive, analytical and fast-moving; comfortable acting on imperfect information.
• Works effectively with other functions (e.g. buying & tech) whilst developing, retaining and recruiting world-class talent into the growth team.

Bonus:

• App growth experience (ASO, app install campaigns, in-app retention/LTV).
• Background in a subscription or membership business with understanding of how to improve LTV.
• Strong use of AI workflows and tooling to improve efficiency.

What success looks like (first 12 months):

• Taken full ownership of Meta paid spend across both markets, consistently hitting agreed efficiency and spend targets.
• Built a repeatable creative-testing and funnel-optimisation system producing a consistent pipeline of winners.
• Launched and scaled at least one major new channel (e.g. Google Shopping, YouTube or CTV) to a meaningful, efficient share of spend.
• Created a clear, costed roadmap for scaling both geographies through the next phase.
• You get the best out of your team and the other functions you work with, and they cite you as a reason they’re growing and happy in their roles.

Base: Highly competitive, we pay top-of-market for proven operators.

Bonus: Performance-related up to 30%, tied to growth and efficiency targets.

Free WSET training. Free wine, team dinners, and trips abroad.