Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and innovate wine tasting education through engaging programs and collaborative teaching.
- Company: Join the Wine Scholar Guild, a pioneer in wine education with a global reach.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of wine education.
- Why this job: Be part of a revolutionary approach to wine tasting that connects culture, history, and personal experience.
- Qualifications: 5+ years in wine education, advanced tasting skills, and a passion for interdisciplinary learning.
- Other info: Opportunity for career growth into leadership within WSG's Tasting Programs.
The predicted salary is between 36000 - 60000 £ per year.
Associate Director, WSG Tasting Programs
(Full-time, Europe-based)
About WSG
Wine Scholar Guild (WSG) is redefining how the world learns about wine. Our revolutionary Tasting Programs move beyond technique to explore wine as a cultural object shaped by history, people and place. We believe that tasting is an invitation to engage with wine’s depth and meaning, to think critically and to connect more closely with the stories behind each glass. Equally, the WSG approach invites reflection on the taster as a subject: on how everyone’s senses, memories and interpretations shape the act of tasting itself.
Rooted in an interdisciplinary approach, the WSG Tasting Programs draw on insights from, among others, neuroscience, philosophy, history and the arts. This perspective expands tasting beyond sensory description into a richer understanding of perception, interpretation and connection.
WSG brings together a global network of educators and students who share one aim: to study wine as an expression of humanity and place and to change how it is experienced, discussed and taught.
About This Role
As Associate Director of WSG Tasting Programs, you will be integral in delivering and refining the WSG Tasting Diploma, the flagship program that embodies WSG’s approach to wine tasting. Working alongside the Director of Education, you will co-teach classes, evaluate coursework and support students.
Beyond the Tasting Diploma, the Associate Director will also help shape other programs, bringing the WSG philosophy to a wider community of learners. This role involves close collaboration with WSG’s Education, Marketing and Student Support teams to ensure a seamless student experience. Teaching will take place both online and in person, requiring travel within Europe, the United States and Asia (approximately 10% yearly travel time required).
This position is for an established wine educator ready to drive change in wine education, redefine how people engage with wine and help revolutionize how wine is taught and tasted.
The long-term goal is for this person to grow into the leadership of WSG’s Tasting Programs.
Responsibilities
· Build and/or edit study and teaching materials, ensuring clarity, coherence and alignment with WSG’s tasting philosophy.
· Teach. Deliver and co-teach WSG Tasting Programs both online and in person, including at summits and workshops in Europe, the United States and Asia.
· Assess and mentor. Evaluate student work, provide feedback and support students as they strengthen their tasting skills and understanding.
· Develop educational materials. Create a variety of educational materials, including videos, assignments, eLearning modules and other supporting resources.
· Review and improve. Regularly review and improve existing programs, ensuring they stay accurate, innovative and up to date with contemporary theories of learning.
· Shape future programs. Contribute to the design and development of new tasting programs and pathways that extend WSG’s vision globally.
· Train and oversee educators. Recruit and mentor new instructors worldwide and help coordinate the growth of WSG\’s Tasting Programs.
· Collaborate across teams. Work across all internal WSG teams to ensure a consistent and effective student experience.
· Event organization. Oversee event organization and coordination for in-person summits.
· Grow into leadership. Build the experience and perspective required to take on future leadership of the WSG Tasting Programs.
About You
· A passionate wine educator with a proven track record of success (minimum of 5 years\’ experience).
· An understanding of contemporary teaching and learning practices, including instructional design and curriculum development and design.
· An excellent taster with advanced wine knowledge (WSET Diploma, MW, MS, or equivalent).
· An interdisciplinary thinker who can link ideas from multiple academic fields (e.g., history, philosophy or neuroscience) to deepen discussion and learning in wine, ideally with a higher degree in one such field.
· Ready to be a catalyst for change in the wine tasting space.
· Detail-oriented and organized, with an ability to manage several ongoing projects at once.
· Technologically confident, with experience using digital education and collaboration tools such as Teams, Zoom, Moodle, Articulate Rise and Genially.
· Based in Europe and fluent in English.
· Willing to travel internationally.
Associate Director, WSG Tasting Programs employer: Wine Scholar Guild
Contact Detail:
Wine Scholar Guild Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, WSG Tasting Programs
✨Tip Number 1
Network like a pro! Connect with fellow wine educators and industry professionals on platforms like LinkedIn. Attend wine events or tastings to meet people in person – you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for wine education! When you get the chance to chat with potential employers, share your ideas on how to innovate wine tasting programs. This will demonstrate your commitment to the field and make you stand out.
✨Tip Number 3
Prepare for interviews by brushing up on WSG’s philosophy and current trends in wine education. Be ready to discuss how your experience aligns with their mission and how you can contribute to their vision of redefining wine learning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the WSG community.
We think you need these skills to ace Associate Director, WSG Tasting Programs
Some tips for your application 🫡
Show Your Passion for Wine: When writing your application, let your love for wine shine through! Share your experiences and what drives you to educate others about this fascinating subject. We want to see your enthusiasm and how it aligns with WSG's mission.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience that matches the job description. We’re looking for someone who understands contemporary teaching practices and can connect various academic fields to wine education, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it shows you’re keen on joining the WSG community!
How to prepare for a job interview at Wine Scholar Guild
✨Know Your Wine Inside Out
As an Associate Director, you'll need to showcase your advanced wine knowledge. Brush up on your tasting skills and be ready to discuss various wine regions, styles, and the cultural significance behind them. Prepare to share personal anecdotes that highlight your passion for wine education.
✨Emphasise Interdisciplinary Connections
Since WSG values an interdisciplinary approach, think about how you can link concepts from history, philosophy, or neuroscience to wine tasting. Be prepared to discuss how these fields enhance the understanding of wine as a cultural object during your interview.
✨Showcase Your Teaching Experience
With a focus on teaching and mentoring, come equipped with examples of your previous teaching experiences. Highlight any innovative methods you've used in the classroom and how you've supported students in developing their tasting skills. This will demonstrate your readiness to co-teach and evaluate coursework.
✨Collaboration is Key
This role involves working closely with various teams. Be ready to discuss your experience in collaborative projects and how you ensure a seamless student experience. Share specific examples of how you've worked across departments to achieve common goals in your previous roles.