Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and innovate wine tasting education through engaging programs and materials.
- Company: Join the Wine Scholar Guild, a pioneer in wine education.
- Benefits: Competitive salary, travel opportunities, and a chance to shape wine culture.
- Why this job: Be a catalyst for change in how wine is taught and experienced globally.
- Qualifications: 5+ years in wine education, advanced tasting skills, and interdisciplinary thinking.
- Other info: Dynamic role with potential for leadership growth in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Associate Director, WSG Tasting Programs
(Full-time, Europe-based)
About WSG
Wine Scholar Guild (WSG) is redefining how the world learns about wine. Our revolutionary Tasting Programs move beyond technique to explore wine as a cultural object shaped by history, people and place. We believe that tasting is an invitation to engage with wine’s depth and meaning, to think critically and to connect more closely with the stories behind each glass. Equally, the WSG approach invites reflection on the taster as a subject: on how everyone’s senses, memories and interpretations shape the act of tasting itself.
Rooted in an interdisciplinary approach, the WSG Tasting Programs draw on insights from, among others, neuroscience, philosophy, history and the arts. This perspective expands tasting beyond sensory description into a richer understanding of perception, interpretation and connection.
WSG brings together a global network of educators and students who share one aim: to study wine as an expression of humanity and place and to change how it is experienced, discussed and taught.
About This Role
As Associate Director of WSG Tasting Programs, you will be integral in delivering and refining the WSG Tasting Diploma, the flagship program that embodies WSG’s approach to wine tasting. Working alongside the Director of Education, you will co-teach classes, evaluate coursework and support students.
Beyond the Tasting Diploma, the Associate Director will also help shape other programs, bringing the WSG philosophy to a wider community of learners. This role involves close collaboration with WSG’s Education, Marketing and Student Support teams to ensure a seamless student experience. Teaching will take place both online and in person, requiring travel within Europe, the United States and Asia (approximately 10% yearly travel time required).
This position is for an established wine educator ready to drive change in wine education, redefine how people engage with wine and help revolutionize how wine is taught and tasted.
The long-term goal is for this person to grow into the leadership of WSG’s Tasting Programs.
Responsibilities
· Build and/or edit study and teaching materials, ensuring clarity, coherence and alignment with WSG’s tasting philosophy.
· Teach. Deliver and co-teach WSG Tasting Programs both online and in person, including at summits and workshops in Europe, the United States and Asia.
· Assess and mentor. Evaluate student work, provide feedback and support students as they strengthen their tasting skills and understanding.
· Develop educational materials. Create a variety of educational materials, including videos, assignments, eLearning modules and other supporting resources.
· Review and improve. Regularly review and improve existing programs, ensuring they stay accurate, innovative and up to date with contemporary theories of learning.
· Shape future programs. Contribute to the design and development of new tasting programs and pathways that extend WSG’s vision globally.
· Train and oversee educators. Recruit and mentor new instructors worldwide and help coordinate the growth of WSG\’s Tasting Programs.
· Collaborate across teams. Work across all internal WSG teams to ensure a consistent and effective student experience.
· Event organization. Oversee event organization and coordination for in-person summits.
· Grow into leadership. Build the experience and perspective required to take on future leadership of the WSG Tasting Programs.
About You
· A passionate wine educator with a proven track record of success (minimum of 5 years\’ experience).
· An understanding of contemporary teaching and learning practices, including instructional design and curriculum development and design.
· An excellent taster with advanced wine knowledge (WSET Diploma, MW, MS, or equivalent).
· An interdisciplinary thinker who can link ideas from multiple academic fields (e.g., history, philosophy or neuroscience) to deepen discussion and learning in wine, ideally with a higher degree in one such field.
· Ready to be a catalyst for change in the wine tasting space.
· Detail-oriented and organized, with an ability to manage several ongoing projects at once.
· Technologically confident, with experience using digital education and collaboration tools such as Teams, Zoom, Moodle, Articulate Rise and Genially.
· Based in Europe and fluent in English.
· Willing to travel internationally.
Associate Director, WSG Tasting Programs employer: Wine Scholar Guild
Contact Detail:
Wine Scholar Guild Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, WSG Tasting Programs
✨Tip Number 1
Network like a pro! Reach out to your connections in the wine industry and let them know you're on the hunt for opportunities. Attend wine events, tastings, and workshops to meet potential employers and fellow educators who can help you land that dream role.
✨Tip Number 2
Show off your expertise! Create engaging content related to wine education on social media or a personal blog. This not only showcases your knowledge but also helps you connect with others in the field. Plus, it’s a great way to get noticed by WSG!
✨Tip Number 3
Prepare for interviews by diving deep into WSG's philosophy and Tasting Programs. Be ready to discuss how your experience aligns with their mission and how you can contribute to shaping future programs. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the WSG community.
We think you need these skills to ace Associate Director, WSG Tasting Programs
Some tips for your application 🫡
Show Your Passion for Wine: When writing your application, let your love for wine shine through! Share your experiences and what drives you in the world of wine education. We want to see how your passion aligns with our mission at WSG.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Associate Director role. Highlight your teaching experience and any interdisciplinary insights you can bring to the table. We appreciate a personal touch!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We value clarity, so make it easy for us to see why you’re the perfect fit for this role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Wine Scholar Guild
✨Know Your Wine History
Dive deep into the history and cultural significance of wine. Be prepared to discuss how different regions and historical events have shaped wine production and tasting. This will show your passion and understanding of wine as a cultural object, which is key for the role.
✨Showcase Your Teaching Style
Since this role involves teaching and mentoring, think about how you can demonstrate your teaching philosophy during the interview. Prepare examples of how you've engaged students in the past and how you plan to bring WSG's interdisciplinary approach to life in your classes.
✨Prepare for Collaborative Questions
Expect questions about collaboration with various teams. Think of specific instances where you've worked across departments or with diverse groups to achieve a common goal. Highlight your ability to ensure a seamless student experience through teamwork.
✨Be Ready to Discuss Innovation
WSG values innovation in wine education. Come prepared with ideas on how to improve existing programs or develop new ones. Show that you're not just a follower of trends but a leader who can drive change in wine education.