Marketing Manager

Location: Belfast, Northern Ireland

Reports to: General Manager

Area of Business: Wine Inns

Position: Full Time Permanent

Are you a creative, results-driven marketing professional with a passion for hospitality and innovation? At Wine Inns, we’re looking for a visionary marketer who thrives on crafting strategies that elevate brands, engage customers, and drive success across our portfolio of venues in Belfast. If you’re excited about shaping the future of our vibrant bars and restaurants, we’d love to hear from you.

Who We Are

At Wine Inns, we operate a dynamic mix of bars and restaurants across the Belfast area, offering welcoming hospitality experiences for all. Whether it’s a night out with friends or enjoying good food in a relaxed setting, our venues are designed to bring people together and create memorable moments.

The Role

As Marketing Manager , you will play a pivotal role in developing and executing marketing strategies that drive footfall, brand awareness, and customer loyalty. You’ll combine strategic thinking with creative execution, helping to elevate our venues’ presence across both traditional and digital platforms. You’ll have the opportunity to shape our marketing vision and lead exciting projects that resonate with our customers.

Working at Wine Inns

This is your chance to make a tangible impact on the marketing strategy across our hospitality venues in Belfast. You’ll have the opportunity to bring your innovative ideas to life. If you're passionate about marketing and want to take ownership of creative campaigns that drive business success, this role offers both creativity and responsibility.

Key Responsibilities

• Strategic Planning: Develop and implement innovative marketing strategies to boost brand presence and customer loyalty across our venues.
• Brand Management: Ensure consistent brand messaging and elevate each venue’s identity across all marketing channels.
• Digital Marketing: Oversee website management, email marketing, social media campaigns, and online advertising to engage and retain customers.
• Content Creation: Collaborate with the design team to create engaging content that connects with target audiences and enhances brand visibility.
• Event Promotion: Plan and execute events and promotions to increase footfall and customer engagement.
• Market Research: Monitor emerging trends, customer preferences, and competitor strategies to inform and optimise marketing plans.
• Partnerships & Collaborations: Forge partnerships with influencers and local businesses to expand brand reach.
• Budget Management: Effectively manage marketing budgets, ensuring that initiatives are executed within budget while maximising ROI.
• Analytics & Reporting: Track KPIs, analyse performance, and refine strategies based on insights to ensure continuous improvement.

Who We’re Looking For

Essential Qualifications & Skills:

• Marketing qualification (e.g., CIM Professional Diploma) or relevant business/marketing degree.
• 3+ years in marketing management, preferably within hospitality or FMCG.
• Strong digital marketing experience, with advanced knowledge of social media, websites, and online advertising.
• Event management expertise and experience working with PR and media.
• Proven ability to manage marketing budgets and deliver results.
• Experience working with creative design teams to create POS materials.

Attributes We Value:

• A creative, strategic thinker with a passion for innovation.
• Enthusiastic, organised, and a great team player.
• Strong communication skills, both written and verbal.
• Self-motivated with a flexible approach to working in a fast-paced, dynamic environment.

Why Join Us?

• Impactful Work: Shape the marketing strategy for venues across Belfast.
• Creative Freedom: Bring your ideas to life in a collaborative and supportive team.
• Career Growth: Enjoy progression and development in an exciting hospitality industry.
• Exciting Challenges: Work in an industry where no two days are the same.

Additional Information

• We offer a competitive salary and benefits package, including 29 days holiday (increasing with service), contributory pension, employee discounts, and career development opportunities and secure parking.
• This role requires flexibility in working hours, including evenings and weekends.

Ready to Apply?

If this sounds like the perfect role for you, we’d love to hear from you! Please send your CV and cover letter outlining your suitability for the role to by 24th January 2025.