At a Glance
- Tasks: Lead global growth marketing strategy and drive pipeline generation.
- Company: Dynamic B2B tech company focused on innovation and growth.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Join a high-performing team and shape the future of marketing.
- Why this job: Make a significant impact in a fast-paced environment with cutting-edge AI tools.
- Qualifications: 8+ years in B2B marketing with expertise in growth and demand generation.
The predicted salary is between 80000 - 120000 £ per year.
We are looking for a strategic and execution-oriented Director of Growth Marketing to lead and scale our global growth engine. This role is responsible for driving pipeline growth, marketing operations, digital performance, and AI-enabled marketing transformation across the organization.
The ideal candidate combines strong B2B demand generation expertise with operational rigor, analytical thinking, and a modern AI-first mindset. They understand how to build scalable growth infrastructure, optimize performance across the funnel, and align marketing directly to revenue outcomes. This role partners closely with Sales, RevOps, Product Marketing, and Executive Leadership to drive measurable business impact.
What You’ll Own
- Lead global growth marketing strategy focused on pipeline generation, conversion, and revenue impact
- Drive scalable inbound and outbound demand generation programs across digital channels
- Own marketing operations, automation, attribution, analytics, and funnel optimization
- Lead AI implementation across the marketing organization to improve scalability, efficiency, and performance
- Own website growth strategy including conversion optimization, SEO, and digital experience
- Build and lead a high-performing, data-driven growth marketing organization
What We’re Looking For
- 8+ years of experience in B2B technology marketing with strong expertise in growth marketing and demand generation
- Proven track record of driving measurable pipeline growth and marketing performance
- Deep understanding of marketing operations, automation, analytics, and funnel optimization
- Experience implementing AI tools and workflows across marketing organizations
- Familiarity with enterprise sales environments and complex B2B buying cycles
- Experience scaling growth infrastructure in high-growth global organizations
- Strong analytical, operational, and leadership capabilities
- Ability to operate strategically while remaining highly execution-oriented
- Excellent communication and cross-functional collaboration skills
Director of Growth Marketing in Slough employer: Windward
At Windward, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Sales Enablement Manager, you will have the opportunity to collaborate with diverse teams across our global organisation, driving innovation in sales training and enablement while utilising cutting-edge AI tools. With a strong focus on employee growth and continuous learning, we offer a supportive environment where your contributions directly impact our mission to empower sales teams in Washington, DC or London.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Growth Marketing in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Windward and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Windward are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Windward on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Windward. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Growth Marketing in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Windward. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Windward:Show us that you’ve done your homework! In your application, briefly mention what you admire about Windward’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Windward
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Windward will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Windward, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
