At a Glance
- Tasks: Build and run an AI-driven enablement function for our global sales team.
- Company: Join a forward-thinking company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to shape the future of sales enablement.
- Why this job: Make a real impact by empowering sales teams with cutting-edge tools and training.
- Qualifications: 4+ years in sales enablement or related roles, with a knack for using AI tools.
The predicted salary is between 60000 - 80000 £ per year.
We are hiring a Sales Enablement Manager to build and run a modern, AI-forward enablement function for our global sales organization.
This is a hands‑on individual contributor role responsible for onboarding, certification, sales coaching, enablement content, tools, and continuous learning.
You will partner closely with Sales, Product, Product Marketing, Marketing, Revenue Operations, and Customer Success to ensure our field teams are equipped to sell Windward’s platform with clarity, confidence, and urgency.
The role may be based in
Washington, DC or London and will support commercial, government, and defense go-to-market teams.
- What You’ll Do
- Build and manage onboarding programs for new sellers, GTM personnel and sales leaders, with clear 30/60/90‑day milestones tied to ramp, product mastery, and sales execution.
- Develop a sales competency and certification framework covering product knowledge, use cases, discovery, demo delivery, value selling, methodology, and competitive positioning.
- Embed AI tools into seller workflows, including call analysis, deal coaching, content discovery, role‑play simulations, and rep self‑service.
- Work with cross functional teams to develop, create and maintain enablement content, including playbooks, battlecards, talk tracks, demo guides, discovery guides, objection‑handling materials, and manager toolkits.
- Partner with Product, Product Marketing, Marketing, Rev Ops, Customer Success, and Sales leadership to keep messaging, content, and training aligned to the buyer journey and seller needs.
- Run coaching programs, pitch certifications, deal clinics, call reviews, office hours, and skill‑building sessions for reps and frontline managers.
- Establish an always‑on learning rhythm for product launches, new use cases, competitive updates, and messaging changes.
- Build field fluency around Windward’s Maritime AI platform, translating complex AI, maritime, compliance, intelligence, and operational capabilities into clear customer value.
- Define and track enablement KPIs such as ramp time, certification completion, content usage, win rate, sales cycle progression, quota attainment, and manager feedback.
- Treat enablement as a product: gather feedback, prioritize based on revenue impact, iterate quickly, and continuously improve.
- What You’ll Bring
- 4+ years of experience in sales enablement, revenue enablement, sales, or a related GTM role, ideally in B2B Saa S.
- Experience supporting enterprise, technical, complex, or mission‑driven sales motions.
- Proven ability to build or scale enablement programs, including onboarding, certification, coaching, competency frameworks, and sales content.
- Hands‑on curiosity and experience using AI tools to improve seller productivity, learning, or enablement workflows.
- Strong instructional‑design instincts and the ability to make complex products easy to understand, learn, and sell.
- Excellent cross‑functional partnership skills across Sales, Product, Marketing, Rev Ops, and Customer Success.
- Data‑driven approach to measuring impact and improving programs over time.
- Comfort operating as a hands‑on individual contributor in a fast‑moving, global environment.
- Strong communication, facilitation, and executive presence.
- #J-18808-Ljbffr
Sales Enablement Manager employer: Windward
At Windward, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Sales Enablement Manager, you will have the opportunity to collaborate with diverse teams across our global organisation, driving innovation in sales training and enablement while utilising cutting-edge AI tools. With a strong focus on employee growth and continuous learning, we offer a supportive environment where your contributions directly impact our mission to empower sales teams in Washington, DC or London.