At a Glance
- Tasks: Build and run an AI-driven enablement function for our global sales team.
- Company: Join a forward-thinking company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous learning and career advancement.
- Why this job: Make a real impact by empowering sales teams with cutting-edge tools and training.
- Qualifications: 4+ years in sales enablement or related roles, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are hiring a Sales Enablement Manager to build and run a modern, AI-forward enablement function for our global sales organization.
This is a hands-on individual contributor role responsible for onboarding, certification, sales coaching, enablement content, tools, and continuous learning.
You will partner closely with Sales, Product, Product Marketing, Marketing, Revenue Operations, and Customer Success to ensure our field teams are equipped to sell Windward’s platform with clarity, confidence, and urgency.
The role may be based in Washington, DC or London and will support commercial, government, and defense go-to-market teams.
- What You’ll Do
- Build and manage onboarding programs for new sellers, GTM personnel and sales leaders, with clear 30/60/90-day milestones tied to ramp, product mastery, and sales execution.
- Develop a sales competency and certification framework covering product knowledge, use cases, discovery, demo delivery, value selling, methodology, and competitive positioning.
- Embed AI tools into seller workflows, including call analysis, deal coaching, content discovery, role-play simulations, and rep self-service.
- Work with cross functional teams to develop, create and maintain enablement content, including playbooks, battlecards, talk tracks, demo guides, discovery guides, objection-handling materials, and manager toolkits.
- Partner with Product, Product Marketing, Marketing, Rev Ops, Customer Success, and Sales leadership to keep messaging, content, and training aligned to the buyer journey and seller needs.
- Run coaching programs, pitch certifications, deal clinics, call reviews, office hours, and skill-building sessions for reps and frontline managers.
- Establish an always-on learning rhythm for product launches, new use cases, competitive updates, and messaging changes.
- Build field fluency around Windward’s Maritime AI platform, translating complex AI, maritime, compliance, intelligence, and operational capabilities into clear customer value.
- Define and track enablement KPIs such as ramp time, certification completion, content usage, win rate, sales cycle progression, quota attainment, and manager feedback.
- Treat enablement as a product: gather feedback, prioritize based on revenue impact, iterate quickly, and continuously improve.
- What You’ll Bring
- 4+ years of experience in sales enablement, revenue enablement, sales, or a related GTM role, ideally in B2B Saa S.
- Experience supporting enterprise, technical, complex, or mission-driven sales motions.
- Proven ability to build or scale enablement programs, including onboarding, certification, coaching, competency frameworks, and sales content.
- Hands-on curiosity and experience using AI tools to improve seller productivity, learning, or enablement workflows.
- Strong instructional-design instincts and the ability to make complex products easy to understand, learn, and sell.
- Excellent cross-functional partnership skills across Sales, Product, Marketing, Rev Ops, and Customer Success.
- Data-driven approach to measuring impact and improving programs over time.
- Comfort operating as a hands-on individual contributor in a fast-moving, global environment.
- Strong communication, facilitation, and executive presence.
Sales Enablement Manager UK in London employer: Windward
At Windward, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Sales Enablement Manager, you will have the opportunity to collaborate with diverse teams across our global organisation, driving innovation in sales training and enablement while utilising cutting-edge AI tools. With a strong focus on employee growth and continuous learning, we offer a supportive environment where your contributions directly impact our mission to empower sales teams in Washington, DC or London.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Manager UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Manager UK at Windward, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Windward. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Manager UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Manager UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Windward:When writing your cover letter, make sure to tailor your message specifically for Windward. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Windward
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Windward that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Windward that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Windward’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
