Director of Sales (Group)

Director of Sales (Group)

Coventry Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategies and develop new business opportunities for our hotels.
  • Company: Join a leading group of hotels focused on inclusivity and growth.
  • Benefits: Enjoy a dynamic work environment with opportunities for professional development.
  • Why this job: Make a real impact in a vibrant industry while building valuable relationships.
  • Qualifications: Experience in hotel sales, strong commercial awareness, and excellent communication skills required.
  • Other info: Ideal for forward-thinking individuals ready to drive success in a 4-star setting.

The predicted salary is between 43200 - 72000 £ per year.

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We have an exciting opportunity for an experienced Group Director of Sales to join our group of hotels; namely the Windmill Village Hotel, Golf Club & Spa and the Best Western Plus Manor Hotel.

As our Group Director of Sales, your main responsibilities will be to develop new business opportunities whilst maintaining the growth of all existing business. You will build and develop relationships within the corporate and MICE sectors and create and implement marketing and sales strategies. You must have experience in a similar environment with the knowledge and confidence to deliver the role described below, combined with strong commercial awareness, results-driven mindset, and the ability to make key commercial decisions.

Key responsibilities for the Director of Sales are:

  • Be responsible for identifying channels for targeting new customers, stealing share from competitors, raising awareness of the hotels, and increasing revenues.
  • Develop sales strategies that generate consistent year-on-year growth.
  • Oversee all new business brought into the hotel as well as potential new leads for them to follow up.
  • Achieve set Revenue Targets for Business (e.g., conversion ratio) as agreed and set out in the Sales Activity Plan.
  • Partner across all departments to support the team in consistent execution of all systems and processes to deliver products and services to the company’s diverse brand standards.
  • Market a multi-product business line (accommodation, food and beverage, golf and leisure, and special events) to disparate guest profiles (corporate, tourist, and local).
  • Establish, maintain, and develop relationships with new clients.
  • Establish, maintain, and develop interactive customer/agent relations and be aware of any possible future requirements.
  • Foster an environment of customer service in which all team members put the guest first in every situation.
  • Support with initiative and commitment the overall objectives of the business in terms of revenues, costs, and teamwork, whilst developing personal competency levels.

Desired attributes for the Director of Sales include:

  • Well organized and structured in your approach.
  • Confident personality with presence.
  • Forward-thinking.
  • Experience working within a hotel or similar operation, ideally in a 4-star environment.
  • Smart and professional in appearance with a 'can do' attitude and excellent communication skills.

Director of Sales (Group) employer: Windmill Village Hotel, Golf Club & Spa

Joining our group of hotels as the Group Director of Sales offers a unique opportunity to thrive in a dynamic and supportive environment, where your expertise will directly contribute to our continued success. With a strong focus on employee growth and development, we provide comprehensive training and career advancement opportunities, alongside a collaborative work culture that values innovation and teamwork. Located in the picturesque setting of the Windmill Village Hotel and Best Western Plus Manor Hotel, you will enjoy not only a rewarding career but also the chance to work in a vibrant community that celebrates diversity and inclusivity.
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Contact Detail:

Windmill Village Hotel, Golf Club & Spa Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Sales (Group)

✨Tip Number 1

Network within the hospitality industry, especially with professionals who have experience in sales roles at hotels. Attend industry events and conferences to meet potential contacts who can provide insights or even referrals for the Director of Sales position.

✨Tip Number 2

Research the specific hotels you’ll be working with, such as Windmill Village Hotel and Best Western Plus Manor Hotel. Understanding their unique selling points and current market positioning will help you tailor your approach during interviews and discussions.

✨Tip Number 3

Prepare to discuss your previous successes in developing sales strategies and achieving revenue targets. Use specific examples that demonstrate your ability to drive growth and build relationships in the corporate and MICE sectors.

✨Tip Number 4

Showcase your understanding of customer service excellence. Be ready to explain how you would foster a guest-first culture within the sales team, as this aligns with the company’s objectives and values.

We think you need these skills to ace Director of Sales (Group)

Sales Strategy Development
Business Development
Relationship Management
Market Analysis
Revenue Management
Commercial Awareness
Customer Service Excellence
Team Leadership
Communication Skills
Negotiation Skills
Project Management
Results-Driven Mindset
Networking Skills
Adaptability
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the hotel or hospitality sector. Emphasise your achievements in developing new business opportunities and maintaining existing relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific strategies you have implemented in previous roles that align with the responsibilities of the Director of Sales position.

Highlight Key Skills: In your application, focus on key skills such as commercial awareness, relationship building, and strategic planning. Provide examples of how you've successfully used these skills to achieve revenue targets in the past.

Showcase Your Results-Driven Mindset: Include quantifiable results from your previous roles, such as percentage increases in sales or successful campaigns. This will demonstrate your ability to deliver results and meet revenue targets effectively.

How to prepare for a job interview at Windmill Village Hotel, Golf Club & Spa

✨Showcase Your Sales Strategy Skills

Be prepared to discuss specific sales strategies you've implemented in the past. Highlight how these strategies led to growth and how you can apply similar tactics to the hotels in question.

✨Demonstrate Relationship-Building Abilities

Since the role involves developing relationships within the corporate and MICE sectors, come equipped with examples of how you've successfully built and maintained client relationships in previous roles.

✨Understand the Market Landscape

Research the competitive landscape of the hotel industry, particularly focusing on the local market. Be ready to discuss how you would identify new customer channels and steal market share from competitors.

✨Exhibit a Results-Driven Mindset

Prepare to talk about your experience with achieving revenue targets and how you measure success. Use specific metrics or KPIs from your previous roles to illustrate your results-driven approach.

Director of Sales (Group)
Windmill Village Hotel, Golf Club & Spa
W
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