At a Glance
- Tasks: Create and deliver engaging content through photography, video, and social media.
- Company: Join Winchester College Group, a vibrant community focused on storytelling.
- Benefits: Gain hands-on experience, develop your skills, and work in a creative environment.
- Other info: Collaborative team atmosphere with opportunities for personal and professional growth.
- Why this job: Be the voice of our brand and make an impact through compelling visual content.
- Qualifications: Experience in photography, videography, and social media management is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Reporting into the Director of Marketing and Communications, this role will lead the creation and delivery of high-quality, engaging and consistent content across Winchester College Group, with a focus on photography, video and social media. This is a key role within the Marketing & Communications function, responsible for building a strong and authentic visual and digital presence across all channels. The postholder will play a central role in bringing the brand to life, supporting admissions, engagement and reputation through compelling storytelling.
Key Responsibilities
- Content Creation (Photography & Video)
- Capture and produce high-quality photography and video content across the College.
- Edit and deliver content suitable for a range of platforms (newsletters, website, social media, campaigns, events).
- Maintain a consistent visual identity and tone aligned to brand guidelines.
- Ensure compliance with GDPR, copyright legislation, safeguarding requirements and data protection policies.
- Support the development and delivery of a joined‑up content plan aligned to admissions, brand and campaign priorities.
- Identify content opportunities across the academic year, including key moments, events and stories.
- Ensure content supports the full audience journey (prospective families, current parents – for use in the weekly parent newsletter), alumni and wider community.
- Social Media Management
- Manage and grow social media channels with regular, engaging and high-quality content.
- Plan and schedule content aligned to campaigns and key dates.
- Monitor performance and optimise content based on insights.
- Campaign Support
- Work closely with the Digital & Performance Marketing Manager and wider team to support campaigns with relevant content.
- Deliver content tailored to different channels (paid, organic, website, CRM).
- Ensure timely delivery of assets to support campaign deadlines.
- Build and maintain a well‑organised, accessible content library of photography and video assets.
- Ensure content is tagged, stored and easily retrievable for future use.
- Support consistency and efficiency across the team.
- Work closely with admissions and internal teams to identify and capture content opportunities.
- Build strong relationships across the organisation to surface stories and moments.
- Support staff and departments in contributing to content where appropriate.
PERSON SPECIFICATION AND KEY QUALITIES
- Professional Experience
- Proven ability to create engaging photography and video content.
- Experience managing social media channels for an organisation or brand.
- Experience working across multiple stakeholders or projects is desirable.
- Skills and Knowledge
- Strong photography and videography skills, including editing (e.g. Adobe Creative Suite or similar tools).
- Understanding of social media platforms and what drives engagement.
- Basic understanding of digital marketing and how content supports campaigns.
- Ability to plan and organise content effectively.
- Strong attention to detail and visual storytelling ability.
- Personal Attributes
- Creative and proactive, with a strong eye for storytelling and detail.
- Organised and reliable, able to manage multiple priorities and deadlines.
- Collaborative, with the ability to build relationships across an organisation.
- Adaptable and willing to get involved in a wide range of activities.
- Positive, enthusiastic and keen to develop skills and experience.
Content Manager in Winchester employer: Winchester College
The College is an exceptional employer, offering a supportive work culture that prioritises professional development and employee growth. With a commitment to training and a flexible approach to work arrangements, including the possibility of part-time roles, staff are encouraged to thrive in their careers while contributing to the educational mission of the institution. Located in the historic city of Winchester, employees enjoy a range of benefits, including free lunches, access to sports facilities, and opportunities for cultural engagement, making it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in Winchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Winchester College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Winchester College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Winchester College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Winchester College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in Winchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Winchester College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Winchester College:Show us that you’ve done your homework! In your application, briefly mention what you admire about Winchester College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Winchester College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Winchester College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Winchester College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
