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For Companies At a Glance
- Tasks: Lead brand strategy and creative campaigns to engage global audiences.
- Company: Join AELTC, the prestigious organizer of Wimbledon, the world's top tennis tournament.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be a key player in shaping a world-renowned brand and influencing consumer behavior.
- Qualifications: Senior experience in brand or creative marketing with strong leadership skills required.
- Other info: This role offers a chance to work with top-tier professionals in a vibrant industry.
The predicted salary is between 43200 - 72000 £ per year.
A strategic and creative brand leader that will drive audience and brand-based decision making throughout the organisation to increase global audiences.
What you will be doing
- Deliver strategic brand leadership and be a key brand champion within AELTC. This will include defining what success and brand effectiveness looks like. Work closely with the Brand Managers to deliver a brand strategy, positioning and brand management framework to ensure that this is embedded in teams around the business.
- Work closely with the Brand Campaigns Manager role to provide leadership and guidance to our marketing campaigns to ensure world class creative output and media strategies. This will include overseeing Wimbledon’s main creative campaign each year and fan engagement activations.
- Work closely with the Head of Marketing to create an annual strategic brand and marketing plan.
- Lead and manage a marketing annual plan across the wider marketing function. This includes establishing monthly priorities to inform the briefs for teams within marketing.
- Work closely with the Brand Strategy Manager and Insights team to define global market plans and consumer facing opportunities and initiatives. This will include milestone planning, messaging, and creative ideas. This will also include building effective relationships with Broadcast partners.
- Appraise and act as budget holder for strategic, creative and media agency support.
- Lead and manage the brand team to deliver effective plans and demonstrate value back to the business.
- This is a senior role within the Marketing function, helping grow and broaden the global audience and providing brand leadership across the organisation
About you
- Senior experience in a brand or creative marketing role
- Proven track record of successful organisational influence, someone who can inspire with big, bold ideas and confidently influence conversation in a room of senior people.
- Deep understanding of brand building, strategic decision making and ultimately how to influence consumer behaviour
- Ability to balance knowledge of world class creative work alongside interpreting audience led insight to get to the right solutions.
- Expert collaborator, ability to build trust and rapport across all levels of the organisation
- Highly detail oriented, proactive and a self-starter
- Top notch verbal and written skills
About us
- The All England Lawn Tennis Club (Championships) Limited (AELTC) organises and stages The Championships, Wimbledon, widely regarded as the world’s premier tennis tournament, hosted on the Grounds of one of the world’s most prestigious tennis clubs.
- Our business has grown in recent years, and we expect this to continue. We have plans to further improve our facilities and invest in our people in future years. Our success is important to us, and we are guided by our key values of Heritage, Integrity, Respect and Excellence.
- The Brand team is responsible for both managing the Brand and developing and defining a marketing plan that can deliver against business goals. This is with a view to acquiring, converting and retaining key audiences.
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Senior Brand Manager employer: Wimbledon
Contact Detail:
Wimbledon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Make sure to showcase your strategic thinking skills during the interview. Prepare examples of how you've successfully influenced brand decisions in previous roles, especially in a collaborative environment.
✨Tip Number 2
Familiarize yourself with Wimbledon’s brand history and current marketing strategies. Being able to discuss specific campaigns or initiatives will demonstrate your genuine interest and understanding of the brand.
✨Tip Number 3
Highlight your experience in managing budgets and working with creative agencies. Be ready to discuss how you’ve maximized resources to achieve brand goals in past projects.
✨Tip Number 4
Prepare to discuss your approach to building relationships across different teams. Share examples of how you've successfully collaborated with various stakeholders to drive brand initiatives.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of a Senior Brand Manager. Tailor your application to highlight your relevant experience in brand leadership and strategic decision-making.
Showcase Your Experience: In your CV and cover letter, emphasize your senior experience in brand or creative marketing roles. Provide specific examples of successful campaigns you've led and how you've influenced organizational decisions.
Demonstrate Collaboration Skills: Highlight your ability to collaborate effectively across different teams. Mention instances where you've built trust and rapport with colleagues at various levels, as this is crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for brand building and consumer engagement. Use strong, confident language to convey your big ideas and vision for the brand.
How to prepare for a job interview at Wimbledon
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences where you successfully defined brand effectiveness and strategic leadership. Highlight specific examples that demonstrate your ability to influence decision-making at a senior level.
✨Demonstrate Creative Collaboration
Be ready to talk about how you've worked with cross-functional teams, especially in marketing campaigns. Share instances where your collaboration led to world-class creative outputs and effective brand management.
✨Understand the Brand's Heritage and Values
Familiarize yourself with AELTC's key values of Heritage, Integrity, Respect, and Excellence. During the interview, express how these values resonate with your personal and professional ethos, and how they can guide your approach as a Senior Brand Manager.
✨Prepare Insight-Driven Ideas
Think about consumer insights and market trends relevant to the brand. Be prepared to present innovative ideas or initiatives that could enhance audience engagement and brand positioning, showcasing your deep understanding of brand building.
