Wimbart is a boutique public relations company with a heavy emphasis on Africa & emerging markets. We produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
We work across technology, start-ups, entrepreneurs and investor platforms, to deliver long-term memorable press campaigns. Our capabilities stretch far beyond traditional public relations agencies; we write beautiful copy, build brands and break big news stories. Why are we different? We don’t cut corners, we don’t stop until we achieve excellence, we don’t just send out pointless mass-mail shots and hope for the best. Instead, we curate our clients’ stories and engage with journalists and commentators who we’ve spent years building relationships with, to deliver credible, powerful media presence for them.
Wimbart Job Description – Senior Account Manager
Why is this role crucial for Wimbart?
As a Wimbart Senior Account Manager, you will be responsible for leading the delivery of client work and significantly contribute to new business pitches. You will be able to evaluate creative ideas with confidence and have the skills and strategic mindset to identify opportunities to grow the Wimbart brand.
As a senior member of the Wimbart team, you will need to build and maintain strong client relationships and play a key role in the project management and profitability of your accounts. You will have a fluid and adaptable communication style that is authentic whether you are dealing with clients or your direct reports
Reports to / line manager
Senior Account Director
Role & responsibilities and core competencies
*Ad hoc duties commensurate with your role are also included in the below
Opportunity creation
- Following up with clients/journalists/external contacts for media/event opportunities
- Ability to identify opportunities for growth
- Developing and maintaining excellent knowledge and understanding of the African tech sector
- Develops a personal network of internal and external industry contacts
- Wimbart "spokesperson" - potentially representing Wimbart at events, supplying comments & articles
- Able to identify continuous improvement opportunities through evidence-backed decisions
- Account Team management: develop, manage and delegate campaigns and projects including announcements, events, content creation, expansions
- Team support: sharing tips & tricks, creating templates [events, trackers, checklists etc]
- Client-facing - managing and strengthening client relationships as well as taking on the day-to-day interactions with clients
- Relationship management experience with ability to interact and influence efficiently across various stakeholders, at all organisational levels
- Experience working with geographically disparate teams across global clients
- Monitors the media landscape for new opportunities for Wimbart
- Drive client retention, renewals, upsells and client satisfaction
- Building and maintaining trusting relationships with journalists
Strategy & detail
- Reviewing media lists ahead of announcements
- Reviewing emails to ensure new opportunities aren't missed and existing activity doesn't miss deadlines
- Overall organisation of internal meetings/calls - ensuring junior members of the team know what to do and when
- Ensuring all actions from meeting are being actioned
- Ownership and agenda setting for client comms (calls, Zoom etc.)
- Identifying coverage of interest and sharing across the agency
- Content writing - drafting and revision of press releases, pitches, comments, articles, stakeholder emails, blogs, media briefings, speaking notes etc. for clients
- Identifyingnews-jacking opportunity and keeping clients abreast of relevant news
- Leverage technical tools and quantitative data to manage campaigns to success, high client satisfaction and renewal
- Prepare and organise campaign reporting, including analysis and research
- Manage client activity with CRM tools for maximum efficiency and visibility, with carefully executed on open issues
Project management and leadership
- Strong commercial acumen & financial / budget management
- Ability to identify opportunities for growth
- Developing and maintaining excellent knowledge and understanding of the African tech sector
- Utilises knowledge of traditional and digital media to maximise PR opportunities, promoting the range of PR services available to clients, managing and supporting the Junior Account Executive/Senior Account Executive in the delivery of their roles
- Interprets and responds to client briefs and develops effective communication strategies using media expertise, creativity tools and data driven insights, resulting in creative solutions and advice for the benefit of the client
- Provides strategic insight and creative ideas to clients, with the ability to think quickly and adapt comms strategies to fast-moving situations
- Contributes to crisis management plans and provides support to senior consultants
- Contributes to new business solutions, leveraging previous relevant experience, specialist skills and knowledge whilst building Wimbart’s brand effectively
- Connects with colleagues from across the global Wimbart network, leveraging opportunities to work together to enhance professional development and learning
- Manages personal and team time meticulously, identifying and resolving time-based issues effectively as well as assisting junior staff in managing their workloads
- Seeks out training initiatives and learning opportunities to enhance personal and team development, keeping up to date with client-specific media, industry and digital developments and applying this knowledge in their work
- Manages and develops junior staff using the appropriate people management techniques, resolving or escalating issues promptly and fairly, and championing achievements
- Supports the senior team with management and delivery of client work
- Custodian of company culture - DJ Wimbart Friday etc
Your specialisms
What you’ll bring to Wimbart:
- Effective people leadership and line management
- Great communication and stakeholder management skills
- Fully immersed in and expert on digital media mediums
- Enquiring - a desire to learn, improve, apply new knowledge
- Leads own learning and development
- Excellent grasp of clients’ marketplaces, audiences and routes to market
- Excellent written and verbal communication skills
- Creative thinker and problem solver
- Commercially aware and decisive
- Identifies networking opportunities and chances to elevate the Wimbart brand
- Organised with excellent time management skills
- Supportive, inspiring and motivational team player
- Self-aware and able to adapt personal style and approach to clients and team
- Ability to strategically manage multiple shifting priorities
- Strategic mindset when it comes to decision making for both internal and external priorities
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PR Senior Account Manager employer: Wimbart
Wimbart is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are at the forefront of our business development efforts. With a focus on employee growth, we offer opportunities for professional development and the chance to work closely with senior leadership on impactful projects. Our hybrid working model allows for flexibility, ensuring that our team can thrive both in and out of the office while contributing to meaningful client engagements.
