At a Glance
- Tasks: Lead client projects and create impactful media campaigns for international clients.
- Company: Wimbart, a boutique PR agency focused on Africa and emerging markets.
- Benefits: Dynamic work environment, opportunities for growth, and a chance to shape the future of PR.
- Other info: Be part of a supportive culture that values creativity and innovation.
- Why this job: Join a passionate team and make a real difference in the PR landscape.
- Qualifications: Strong communication skills and experience in relationship management.
The predicted salary is between 45000 - 55000 £ per year.
Wimbart is a boutique public relations company with a heavy emphasis on Africa & emerging markets.
We produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
We work across technology, start-ups, entrepreneurs and investor platforms, to deliver long-term memorable press campaigns.
Our capabilities stretch far beyond traditional public relations agencies; we write beautiful copy, build brands and break big news stories.
Why are we different?
We don’t cut corners, we don’t stop until we achieve excellence, we don’t just send out pointless mass-mail shots and hope for the best.
Instead, we curate our clients’ stories and engage with journalists and commentators who we’ve spent years building relationships with, to deliver credible, powerful media presence for them.
Wimbart Job Description – Senior Account Manager
Why is this role crucial for Wimbart?
As a Wimbart Senior Account Manager, you will be responsible for leading the delivery of client work and significantly contribute to new business pitches.
You will be able to evaluate creative ideas with confidence and have the skills and strategic mindset to identify opportunities to grow the Wimbart brand.
As a senior member of the Wimbart team, you will need to build and maintain strong client relationships and play a key role in the project management and profitability of your accounts.
You will have a fluid and adaptable communication style that is authentic whether you are dealing with clients or your direct reports
- Reports to / line manager
- Senior Account Director
- Role & responsibilities and core competencies
- *Ad hoc duties commensurate with your role are also included in the below
- Opportunity creation
- Following up with clients/journalists/external contacts for media/event opportunities
- Ability to identify opportunities for growth
- Developing and maintaining excellent knowledge and understanding of the African tech sector
- Develops a personal network of internal and external industry contacts
- Wimbart "spokesperson" - potentially representing Wimbart at events, supplying comments & articles
- Able to identify continuous improvement opportunities through evidence-backed decisions
- Account Team management: develop, manage and delegate campaigns and projects including announcements, events, content creation, expansions
- Team support: sharing tips & tricks, creating templates (events, trackers, checklists etc)
- Client-facing - managing and strengthening client relationships as well as taking on the day-to-day interactions with clients
- Relationship management experience with ability to interact and influence efficiently across various stakeholders, at all organisational levels
- Experience working with geographically disparate teams across global clients
- Monitors the media landscape for new opportunities for Wimbart
- Drive client retention, renewals, upsells and client satisfaction
- Building and maintaining trusting relationships with journalists
- Strategy & detail
- Reviewing media lists ahead of announcements
- Reviewing emails to ensure new opportunities aren't missed and existing activity doesn't miss deadlines
- Overall organisation of internal meetings/calls - ensuring junior members of the team know what to do and when
- Ensuring all actions from meeting are being actioned
- Ownership and agenda setting for client comms (calls, Zoom etc.)
- Identifying coverage of interest and sharing across the agency
- Content writing - drafting and revision of press releases, pitches, comments, articles, stakeholder emails, blogs, media briefings, speaking notes etc. for clients
- Identifyingnews-jacking opportunity and keeping clients abreast of relevant news
- Leverage technical tools and quantitative data to manage campaigns to success, high client satisfaction and renewal
- Prepare and organise campaign reporting, including analysis and research
- Manage client activity with CRM tools for maximum efficiency and visibility, with carefully executed on open issues
- Project management and leadership
- Strong commercial acumen & financial / budget management
- Ability to identify opportunities for growth
- Developing and maintaining excellent knowledge and understanding of the African tech sector
- Utilises knowledge of traditional and digital media to maximise PR opportunities, promoting the range of PR services available to clients, managing and supporting the Junior Account Executive/Senior Account Executive in the delivery of their roles
- Interprets and responds to client briefs and develops effective communication strategies using media expertise, creativity tools and data driven insights, resulting in creative solutions and advice for the benefit of the client
- Provides strategic insight and creative ideas to clients, with the ability to think quickly and adapt comms strategies to fast-moving situations
- Contributes to crisis management plans and provides support to senior consultants
- Contributes to new business solutions, leveraging previous relevant experience, specialist skills and knowledge whilst building Wimbart’s brand effectively
- Connects with colleagues from across the global Wimbart network, leveraging opportunities to work together to enhance professional development and learning
- Manages personal and team time meticulously, identifying and resolving time-based issues effectively as well as assisting junior staff in managing their workloads
- Seeks out training initiatives and learning opportunities to enhance personal and team development, keeping up to date with client-specific media, industry and digital developments and applying this knowledge in their work
- Manages and develops junior staff using the appropriate people management techniques, resolving or escalating issues promptly and fairly, and championing achievements
- Supports the senior team with management and delivery of client work
- Custodian of company culture - DJ Wimbart Friday etc
- Your specialisms
What you’ll bring to Wimbart
- Effective people leadership and line management
- Great communication and stakeholder management skills
- Fully immersed in and expert on digital media mediums
- Enquiring - a desire to learn, improve, apply new knowledge
- Leads own learning and development
- Excellent grasp of clients’ marketplaces, audiences and routes to market
- Excellent written and verbal communication skills
- Creative thinker and problem solver
- Commercially aware and decisive
- Identifies networking opportunities and chances to elevate the Wimbart brand
- Organised with excellent time management skills
- Supportive, inspiring and motivational team player
- Self-aware and able to adapt personal style and approach to clients and team
- Ability to strategically manage multiple shifting priorities
- Strategic mindset when it comes to decision making for both internal and external priorities
- #J-18808-Ljbffr
PR Senior Account Manager in London employer: Wimbart
Wimbart is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are at the forefront of our business development efforts. With a focus on employee growth, we offer opportunities for professional development and the chance to work closely with senior leadership on impactful projects. Our hybrid working model allows for flexibility, ensuring that our team can thrive both in and out of the office while contributing to meaningful client engagements.
StudySmarter Expert Advice🤫
We think this is how you could land PR Senior Account Manager in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wimbart. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wimbart, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wimbart inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Senior Account Manager in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wimbart. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wimbart.
How to prepare for a job interview at Wimbart
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
