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- Tasks: Deliver exciting PR activities and create engaging content to tell our story.
- Company: Join apetito, the UK's leading food supplier in health and social care.
- Benefits: Gain hands-on experience, develop your skills, and grow your career in a purpose-driven environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real difference by sharing how we impact lives every day.
- Qualifications: Experience in PR or communications and strong writing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
At apetito | Wiltshire Farm Foods, we are on an ambitious journey. With bold growth targets ahead, building trust and telling our story well will be key to our success. As PR Executive, you will play an important role in delivering day-to-day PR activity across the business, helping to bring our stories to life and support our reputation across priority markets. This is a hands-on role that offers excellent exposure, responsibility and development for someone looking to grow their career in PR within a purpose-led organisation.
Working closely with the PR Manager and Senior PR Executive, you will take responsibility for defined PR activity, supporting press office delivery, media engagement and content creation, while building confidence, capability and sector understanding over time. You’ll have some experience in PR, communications (or a related field) and be skilled in writing and producing content for different audiences. Strong organisation skills will be critical, as will as aptitude for communication and storytelling. Above all, you will embody passion to help share how apetito | Wiltshire Farm Foods are making a real difference every day.
Responsibilities:
- PR Activity Delivery: Deliver integrated PR activity across apetito’s priority markets, ensuring outputs are accurate, timely and aligned with campaign objectives.
- Press Office Support: Support the running of the press office, including drafting press releases, managing media monitoring, logging coverage and maintaining media lists.
- Media Engagement: Support media relations activity by pitching stories, responding to enquiries under guidance and helping to manage forward features and opportunities.
- Content Creation: Create engaging PR content, including press materials, case studies and social media content, working closely with Creative and Digital colleagues where required.
- Sector and Audience Understanding: Build understanding of our markets and audiences by staying informed on key issues and trends, attending relevant events and engaging with colleagues across the business.
- Measurement and Reporting: Track PR coverage and activity performance, supporting reporting and learning to inform future activity.
- Collaboration and Support: Work collaboratively with colleagues across Brand.
PR Executive employer: Wiltshire Farm Foods
Contact Detail:
Wiltshire Farm Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR work, whether it’s press releases, social media campaigns, or case studies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like apetito | Wiltshire Farm Foods, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight how your experience aligns with the role of PR Executive. Let’s get you on board!
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for PR and storytelling shine through. We want to see how you embody the passion for making a difference, just like we do at apetito.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the PR Executive role. Highlight your experience in media engagement and content creation, as these are key areas for us.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong organisation skills, so structure your application well and make it easy for us to see your qualifications and experiences at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with apetito.
How to prepare for a job interview at Wiltshire Farm Foods
✨Know Your Stuff
Before the interview, dive deep into apetito's mission and values. Understand their role in the health and social care sectors and be ready to discuss how your skills in PR can help tell their story effectively.
✨Showcase Your Writing Skills
Since content creation is a big part of the role, bring examples of your previous work. Whether it's press releases or social media posts, having tangible pieces to discuss will demonstrate your writing prowess and creativity.
✨Be Ready to Discuss Media Engagement
Prepare to talk about your experience with media relations. Think of specific instances where you successfully pitched stories or managed media inquiries, as this will show your capability in handling press office support.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current PR strategies or upcoming campaigns. This shows your genuine interest in the role and helps you understand how you can contribute to their ambitious growth targets.