Marketing Officer

Marketing Officer

Trowbridge Full-Time 22000 - 28000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our Marketing team to create innovative campaigns and engage with diverse audiences.
  • Company: Wiltshire College & University Centre empowers students and supports local communities through education.
  • Benefits: Enjoy 30 days annual leave, discounts, free parking, and a supportive work environment.
  • Why this job: Be part of a dynamic team making a real impact in education and community development.
  • Qualifications: GCSE level literacy and numeracy, plus a Level 3 qualification required.
  • Other info: Regular travel around Wiltshire is essential; driving licence and vehicle needed.

The predicted salary is between 22000 - 28000 Β£ per year.

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Wiltshire College & University Centre provided pay range

This range is provided by Wiltshire College & University Centre. Your actual pay will be based on your skills and experience β€” talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Wiltshire College & University Centre

Recruitment Specialist | Certificate in Personnel Practice (CPP)

Wiltshire College & University Centre have an exciting new opportunity for a Marketing Officer – Campaigns to join our team.

Location: Trowbridge, Wiltshire with cross campus travel

Salary: Β£28,107 per annum (Professional Services Grade 6)

Job Type: Permanent, Full Time 37 hours per week, 52 weeks per year

About Us:

Wiltshire College & University Centre plays a vital role in Wiltshire\’s economy, inspiring people to develop the skills they need to achieve. Our four campuses are learning hubs in their communities, and we aspire to be an outstanding, financially robust and commercially agile provider, achieving our clear social mission on behalf of leaners and employers across Wiltshire and beyond. Our turnover is Β£45 million per annum and growing, we employ some 650 staff, and support around 11,500 students.

Marketing Officer – Campaigns – The Role:

This is an exciting opportunity to join a small but exciting Marketing and Communications team. We have big ambitions and are looking for someone to join the team to help us drive our recruitment objectives with a particular focus on our Business Development area, including apprenticeships. We have a wide range of target audiences to engage, therefore no two days are the same.

The role will involve regular travel around Wiltshire so it is essential that any applicants must hold a full driving licence, have access to their own vehicle and are willing to travel when required.

Marketing Officer – Campaigns – Key Responsibilities:

Using creativity, communication, networking, and organisational skills, you will develop strong relationships internally to deliver impactful campaigns.

  • To plan and deliver creative, innovative and successful marketing campaigns aimed at target stakeholder customer groups that drive applications and enrolment.
  • To support our teams responsible for Employer Engagement to help grow our apprenticeship and work placement opportunities with employers for our students through business-to-business marketing initiatives.
  • To take responsibility for a particular area of marketing focus, namely those which reflect the activity of the Business Development team, in line with the overarching strategies outlined by the Marketing & Communications Manager and Director of Business Development.
  • To co-ordinate and produce the content for campaigns, including digital, print and supporting marketing assets.
  • To co-ordinate, promote and support Business Development and other stakeholder events held on campus.
  • Take a data-led approach and work to achieve specific campaign KPIs

Marketing Officer – Campaigns – About You:

The successful candidate will:-

  • Be an enthusiastic person who is happy to take on a wide range of projects at the same time and prioritise their own work to deliver to deadlines.
  • Have generalist marketing skills ideally including writing, social media content creation, basic design and event management. Experience of videography would be advantageous but is not essential.
  • Be a customer focused team player with strong communication skills and the ability to engage stakeholders at all levels.
  • You will be adaptable and flexible and be able to effectively react to changing priorities.
  • The role will involve regular travel around Wiltshire so it is essential that any applicants must hold a full driving licence, have access to their own vehicle and are willing to travel when required.

Marketing Officer – Campaigns – Essential Qualifications:

  • To hold Literacy and numeracy to level 2 or above (GCSE A-C)
  • To hold a Level 3 qualification (A level, BTEC Dip, Apprenticeship)
  • Commitment to and evidence of CPD
  • 30 days annual leave plus bank holidays and additional closure days over the Christmas period
  • Automatic enrolment into the Local Government Pension Scheme
  • Access to our Employee Assistance Programme (EAP)
  • Discounts with a wide variety of retailers
  • Free onsite car parking

Marketing Officer – Campaigns – Application Process:

Wiltshire College & University Centre is committed to Safeguarding. We recruit in line with the Safer Recruitment Guidance set out by the Department for Education in \’Keeping Children Safe in Education\’. This includes carrying out an enhanced DBS check (which the College will pay for), including an enhanced children\’s barred list check and other employment checks, which include a search of the online presence of shortlisted candidates.

At Wiltshire College & University Centre we value diversity, and we recognise that people with different backgrounds bring different perspectives, ideas, knowledge, and culture, and that this difference brings great strength. We are committed to the protection of young people and vulnerable adults and to safeguarding and expect all staff and volunteers to share this commitment.

We are proudly accredited to the Disability Confident Employer award, part of this means a commitment to interview all disabled applicants who meet the essential criteria for a job vacancy and consider them on their abilities.

To submit your application for this exciting Marketing Officer – Campaigns opportunity, please click β€˜Apply’ now.

Applications close on the 1st June 2025.

Please note that vacancies may close early if sufficient applications have been received; therefore, we would encourage you to submit your application as soon as possible.

PLEASE NOTE: Your Application Form will be shortlisted against how your skills, qualifications and experience match the Essential and Desirable points on the Person Specification for this role.

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Education and Marketing Services

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Marketing Officer employer: Wiltshire College & University Centre

Wiltshire College & University Centre is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within its Marketing and Communications team. With a commitment to employee growth through continuous professional development, competitive benefits including 30 days of annual leave, and a supportive environment that values diversity, this role in Trowbridge provides a unique opportunity to make a meaningful impact on the local community while enjoying a fulfilling career.
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Contact Detail:

Wiltshire College & University Centre Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Marketing Officer

✨Tip Number 1

Familiarise yourself with Wiltshire College & University Centre's mission and values. Understanding their commitment to community engagement and education will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.

✨Tip Number 2

Network with current employees or alumni from Wiltshire College & University Centre. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the Marketing Officer role.

✨Tip Number 3

Prepare examples of past marketing campaigns you've worked on, especially those that involved creativity and stakeholder engagement. Being able to discuss specific results and your role in those projects will showcase your capabilities effectively.

✨Tip Number 4

Since the role involves regular travel, ensure you have a clear understanding of the logistics involved in managing multiple campaigns across different locations. Be ready to discuss how you would handle this aspect of the job during your interview.

We think you need these skills to ace Marketing Officer

Creative Thinking
Campaign Management
Content Creation
Social Media Marketing
Event Management
Stakeholder Engagement
Data Analysis
Communication Skills
Customer Focus
Time Management
Basic Design Skills
Videography (advantageous)
Adaptability
Networking Skills
Driving Licence

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in campaigns and stakeholder engagement. Use keywords from the job description to demonstrate that you meet the essential criteria.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the college's mission. Mention specific examples of past marketing campaigns you've worked on and how they relate to the responsibilities outlined in the job description.

Showcase Your Skills: Emphasise your generalist marketing skills, such as writing, social media content creation, and event management. If you have experience with videography, be sure to mention it as it could set you apart from other candidates.

Highlight Your Adaptability: Given the dynamic nature of the role, illustrate your ability to manage multiple projects and adapt to changing priorities. Provide examples of how you've successfully navigated similar situations in the past.

How to prepare for a job interview at Wiltshire College & University Centre

✨Know Your Audience

Before the interview, research Wiltshire College & University Centre and understand their mission and values. Tailor your responses to show how your skills and experiences align with their goals, especially in relation to their focus on apprenticeships and community engagement.

✨Showcase Your Creativity

As a Marketing Officer, creativity is key. Prepare examples of past marketing campaigns you've worked on, highlighting your role in planning and executing them. Be ready to discuss how you can bring innovative ideas to their marketing strategies.

✨Demonstrate Strong Communication Skills

Effective communication is crucial for this role. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've successfully engaged stakeholders in previous roles, as this will be important for building relationships within the college.

✨Prepare for Practical Scenarios

Expect to be asked about specific marketing scenarios or challenges. Think about how you would approach campaign planning, data analysis, and stakeholder engagement. Being able to demonstrate a data-led approach will show that you understand the importance of metrics in marketing.

Marketing Officer
Wiltshire College & University Centre
Location: Trowbridge
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