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- Tasks: Create and manage engaging content across social media platforms to boost our charity's digital presence.
- Company: Join Wiltshire and Bath Air Ambulance Charity, providing critical medical care in our communities.
- Benefits: Enjoy a competitive salary, creative work environment, and the chance to make a real impact.
- Why this job: Be part of a mission-driven team that showcases lifesaving work through innovative digital storytelling.
- Qualifications: Experience in digital marketing, social media management, and content creation is essential.
- Other info: Work from our state-of-the-art airbase and collaborate with passionate individuals.
The predicted salary is between 24000 - 28800 £ per year.
We are Wiltshire and Bath Air Ambulance Charity. We provide critical medical care by land and air, across our communities. We’re here when you need us most, but in the nicest possible way, we hope you won’t.
The social media and digital marketing coordinator will be responsible for implementing and managing the Charity’s digital presence across all platforms. This role combines creativity with analytical thinking, requiring someone who is both an excellent content creator and a driven optimiser. You will be supporting the delivery of a digital strategy to grow engagement, increase reach and support the Charity’s income generation plan and brand awareness goals.
BASED: At our state-of-the-art airbase in Outmarsh, Semington, BA14 6JX, where our Charity team and crew work alongside each other
REPORTS TO: Marketing and Communications Manager
SALARY: £28,000-£32,000 (dependent on experience)
HOURS: Full time, 37.5 hours per week
KEY RESPONSIBILITIES
- Plan, create and schedule engaging content across all key social media platforms (Facebook, Instagram, LinkedIn and TikTok).
- Maintain a content calendar and ensure its alignment with key dates, events and campaigns.
- Interact and respond to comments, messages and engage with followers to build community.
- Collate and arrange the capture of visual content such as photos and videos.
- Design on brand assets such as graphics and videos/reels to promote Charity campaigns and news stories.
- Segment, tag and prepare email newsletters using the Charity’s CRM system and Mailchimp email platform.
- Manage Meta (Facebook/Instagram) ad campaigns, including setup, targeting, testing and performance analysis.
- Regularly monitor the Charity’s ad performance and adjust creative, call to actions and targeting to optimise results and spend.
- Utilise Google Ad Grants to run and manage search campaigns.
- Update the Charity’s content via Umbraco CMS.
- Liaise with website developers to log support tickets and make improvements.
- Run regular testing, monitor and update content across the website.
- Track and report on key metrics across paid-for advertising, organic social media and the website.
- Stay up to date with the ever-changing world of digital, social media, tools and trends.
- Support the implementation of the Charity’s digital and social media strategy.
PERSON SPECIFICATION
- A passion for digital storytelling and creative content.
- Proven experience in a digital marketing role.
- Experience in managing social media platforms and ad campaigns using Meta Business Suite.
- Demonstrable content creation experience.
- Understanding of digital marketing principles, including email marketing, SEO, Google Ads and analytics.
- Excellent communication skills and a keen eye for detail.
- Creative and analytical thinking.
- Excellent engagement skills and ability to collaborate effectively.
- Time management skills and ability to work across multiple projects.
- Experience in using design tools such as Adobe Creative Cloud or Canva.
- Experience in using email marketing platforms such as Mailchimp.
- Familiarity with CRM systems.
- Proactive, enthusiastic and collaborative.
- Willingness and confidence to learn new skills.
- Ability to work independently and as part of a team.
- Excellent interpersonal skills.
- Ability to carry out thorough research.
- Organised and methodical, with the ability to prioritise tasks.
- Empathy and passion for the aims, objectives and activities of the Charity.
- Professional, reliable, and responsible.
HOW TO APPLY
To apply please send us a copy of your CV, portfolio or examples of your work and a covering letter of no more than two pages to: kellie.chandler@wbairambulance.org.uk. Your cover letter and portfolio/work examples should demonstrate why you are interested in applying for the role and what skills, experience and qualities you will bring.
For further information about the role please contact: amy.noad@wbairambulance.org.uk. For further information about our Charity, please visit our website wiltshirebathairambulance.org.uk/careers.
CLOSING DATE Midday on Sunday 22 June, with interviews taking place on Wednesday 2 July.
Social Media and Digital Marketing Coordinator employer: Wiltshire and Bath Air Ambulance Charity
Contact Detail:
Wiltshire and Bath Air Ambulance Charity Recruiting Team
kellie.chandler@wbairambulance.org.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Digital Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Wiltshire and Bath Air Ambulance's mission and values. Understanding their work will help you tailor your conversations and show genuine passion during interviews, making you a more appealing candidate.
✨Tip Number 2
Engage with their social media platforms before applying. Comment on their posts or share relevant content to demonstrate your interest and knowledge of their digital presence, which can set you apart from other candidates.
✨Tip Number 3
Prepare examples of successful digital marketing campaigns you've managed in the past. Be ready to discuss specific metrics and outcomes, as this role requires analytical thinking and a results-driven approach.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media. Bring fresh ideas to the table during your interview, showcasing your proactive attitude and willingness to innovate within the charity sector.
We think you need these skills to ace Social Media and Digital Marketing Coordinator
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure your cover letter specifically addresses the role of Social Media and Digital Marketing Coordinator. Highlight your passion for digital storytelling and how your skills align with the Charity's goals.
Showcase Relevant Experience: In your CV and portfolio, include examples of previous digital marketing campaigns you've managed. Focus on your experience with social media platforms, ad campaigns, and content creation that demonstrates your ability to engage audiences.
Highlight Analytical Skills: Since the role requires analytical thinking, mention any experience you have with tools like Google Analytics or social media insights. Provide examples of how you've used data to optimise campaigns in the past.
Demonstrate Creativity: Include samples of your creative work in your portfolio. This could be graphics, videos, or successful social media posts that showcase your ability to create engaging content that resonates with audiences.
How to prepare for a job interview at Wiltshire and Bath Air Ambulance Charity
✨Showcase Your Creativity
As a Social Media and Digital Marketing Coordinator, creativity is key. Prepare examples of your previous work that highlight your content creation skills. Bring along a portfolio or case studies that demonstrate how you've successfully engaged audiences through innovative campaigns.
✨Know the Charity Inside Out
Familiarise yourself with Wiltshire and Bath Air Ambulance Charity's mission, values, and recent campaigns. Understanding their goals will allow you to tailor your responses and show genuine interest in contributing to their cause during the interview.
✨Prepare for Technical Questions
Expect questions about digital marketing tools and platforms, especially Meta Business Suite and Google Ads. Brush up on your knowledge of analytics and reporting metrics, as well as any experience you have with email marketing platforms like Mailchimp.
✨Demonstrate Your Analytical Skills
The role requires a balance of creativity and analytical thinking. Be ready to discuss how you've used data to optimise campaigns in the past. Share specific examples of how you've tracked performance metrics and adjusted strategies based on your findings.
