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For Companies At a Glance
- Tasks: Lead our social media strategy and create engaging content for pet lovers.
- Company: Join Wilsons Pet Food, a passionate brand dedicated to dog wellbeing.
- Benefits: Enjoy competitive salary, free dog food, and a supportive team environment.
- Why this job: Make a real impact in a creative role while connecting with fellow pet enthusiasts.
- Qualifications: Experience in managing social media accounts and a passion for pets.
- Other info: Opportunity for growth in a purpose-driven company.
The predicted salary is between 30000 - 42000 £ per year.
Wilsons Pet Food is a premium manufacturer of dog food, dedicated to helping dogs thrive through our high quality, natural food. We are passionate about animal wellbeing, honest ingredients, and building a trusted relationship with pet owners. As we continue to grow, we are looking for a creative and strategic Social Media Lead to bring our brand to life across social platforms and drive significant growth.
The Role
- Content Planning & Creation
- Develop and maintain a monthly social media content calendar aligned with brand campaigns and marketing goals.
- Create and star in engaging, on-brand visuals and copy across Instagram, TikTok, Facebook, and LinkedIn (and other relevant platforms as necessary) to grow brand visibility.
- Ensure all content reflects our brand voice, values, and messaging.
- Stay up to date with social media trends, especially within the pet and lifestyle sector, and apply relevant ideas to content strategy to drive sales, engagement, and education.
- Social Media Management
- Schedule, publish, and monitor posts across all social platforms (Instagram, Facebook, TikTok, etc.).
- Respond to comments, messages, and community interactions in a timely, friendly, and professional manner with relationship and community building in mind.
- Monitor conversations around the brand, industry, and competitors.
- Affiliate Scheme & Ambassador Program
- Manage and grow the company's affiliate marketing program, recruiting new partners and ensuring they have all necessary resources to produce exceptional UGC.
- Coordinate with brand ambassadors to ensure regular content creation, brand alignment, and product promotion and engage with dog owners across all platforms.
- Track affiliate and ambassador performance, ensuring goals and KPIs are met.
- Monthly Reporting & Analysis
- Compile monthly reports detailing social media performance, affiliate results, and ambassador activity.
- Analyse engagement, reach, conversions, and ROI to optimise future strategies.
- Monitor trends, present insights and recommendations to the marketing team and management specific to each platform.
About You
- Proven experience managing social media accounts for a brand (pet, lifestyle, or e-commerce experience is a bonus).
- Strong understanding of social media platforms, trends, and best practices.
- Strong team player, able to think on your feet and jump on opportunities when they present themselves.
- Excellent copywriting skills with the ability to adapt tone of voice.
- Confident creating and editing content (especially short-form video).
- Creative, organised, and able to manage multiple projects at once.
- Data-driven mindset with experience analysing performance and optimising content.
- Passion for pets and animal wellbeing.
What We Offer
- The opportunity to work with a growing, purpose-driven pet food brand.
- A creative role with real ownership and impact.
- Supportive and collaborative team environment.
- Competitive salary and benefits.
- Feed your dog for free.
Social Media Lead in Glasgow employer: Wilsons Pet Food Ltd
Contact Detail:
Wilsons Pet Food Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in Glasgow
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles reflect the creativity and strategy you’d bring to Wilsons Pet Food. Show us your flair for engaging content and community building!
✨Tip Number 2
Network like a pro! Connect with current employees or industry folks on LinkedIn. A friendly chat can give you insider info about the company culture and what they’re really looking for in a Social Media Lead.
✨Tip Number 3
Prepare for the interview by diving deep into Wilsons Pet Food’s brand voice and values. Think about how you can align your ideas with their mission of animal wellbeing and high-quality ingredients. We love passion for pets!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our growth in the pet food industry.
We think you need these skills to ace Social Media Lead in Glasgow
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for pets shine through! Share any personal experiences or stories that highlight your passion for animal wellbeing and how it aligns with our brand values.
Tailor Your Content: Make sure to customise your application to reflect the role of Social Media Lead. Highlight your experience with social media management and content creation, and don’t forget to mention any relevant campaigns you've worked on that drove engagement.
Be Creative and Engaging: Your application is your first piece of content we’ll see, so make it engaging! Use a friendly tone, and don’t hesitate to showcase your copywriting skills. We want to see your personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Wilsons Pet Food Ltd
✨Know Your Platforms
Before the interview, dive deep into Wilsons Pet Food's social media presence. Familiarise yourself with their content style, engagement tactics, and brand voice. This will not only show your genuine interest but also help you discuss how you can enhance their strategy.
✨Showcase Your Creativity
Prepare a mini portfolio of your best social media work, especially any pet-related content if possible. Bring examples of engaging visuals and copy that align with the brand's values. This will demonstrate your ability to create on-brand content and your understanding of what resonates with audiences.
✨Be Data-Driven
Brush up on your analytics skills! Be ready to discuss how you've used data to inform your social media strategies in the past. Highlight specific metrics you've tracked and how they influenced your content decisions. This will show that you're not just creative but also strategic.
✨Engage with Passion
Express your love for pets and animal wellbeing during the interview. Share personal stories or experiences that connect you to the brand's mission. This passion can set you apart and show that you're not just looking for a job, but genuinely want to contribute to their cause.
